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Customer Ratings & Reviews

Your price for this item is $2,849.99
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The comparable value price is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 902 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color, and OLED display of the 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV. They describe the picture quality as fantastic, with excellent clarity and vibrant colors. Customers also appreciate the deep blacks and top-tier contrast of the OLED display. However, some customers find the TV to be expensive and express disappointment with the installation service.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 902 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! Great quality, great color pair it with solos speaker & your set for home theater

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tammy, We're glad to hear that you love this BRAVIA XR A80K TV! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for sharing your positive review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV So Far!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You can’t go wrong with this oled. It has a beautiful picture and great sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Allergy,

      You made the right choice! We're glad to hear you like the picture and sound quality of the television. We always strive to deliver the best picture and sound quality with our TVs. Your new BRAVIA A80K TV has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. You will also enjoy streaming high-quality 4K UHD quality movies with the BRAVIA CORE app. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    So Glad.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this tv on the advice of the associate, and I'm so glad we did. The picture is unbelievable and the sound quality is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenF, That's great! We're glad to hear that! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing BRAVIA XR A80K TV. Jay Sony_US

  • Rated 5 out of 5 stars

    Coming From 65 Inch LCD

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just wow! Im afraid at first before i jump into OLED. My 65 inch 900F was an amazing TV. Bright enough for me. Doing reseach comparing the panels and I thought OLED wont be bright enough for the type of room im gonna use it. But i was wrong. The A80K was more than enough. Hoping burn in wont be a problem.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi frenzy88, Great News! Yes, the XR77A80K equipped with functions that automatically adjust the screen conditions to protect the TV screen from image retention. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Clarity is impressive! Large enough to see from everywhere.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebbieT, we're glad you love our product! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Would recommend Sony a80K

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing, video quality is great. We got the 77” and paired with the Sony A5000 soundbar. We tried watching dolby enabled content on it and it is absolute joy. I give it a 4 star on sound only because I never used it. I hooked it up to my soundbar from day 1 and never tried the sound from the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChuckHawks, Thank you for taking the time to review the BRAVIA XR A80K TV. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for sharing this review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 77

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I have ever owned.Picture and sound quality is excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertK, That's great! We're glad to hear that! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Not just a big tv.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding, its like I am at the movies. Picture and sound amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GOODTIMES, We're glad that you appreciate the picture and sound quality of this TV. With the BRAVIA XR A80J you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Sony 77”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product. But the TV is only as good as the person who installed the bracket on the wall. A tremendous TV. It’s like having a computer on your wall. If you purchase this, you have to take advantage of all the apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherV, That's great! We're glad to hear that! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing BRAVIA XR A80K TV! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony’s are the Best!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV… brilliant color! Now I have a 65 inch and 77 inch.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Awesome, We're very grateful for this positive feedback! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for choosing Sony! Jay Sony_US

  • Rated 3 out of 5 stars

    Nothing to brag home about . No bang for the buck!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I don’t see the big difference I wanted to in the clarity, etc.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Average, thanks for choosing and purchasing our product. We're sorry to hear that you have an issue with your SONY unit. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please check this link for more details:

      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html

      May we contact you to help? If so, please email the below information to [email protected].
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:

      Sony TV Model Number:
      Additional Information regarding your experience with the A80K

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia, 77" OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with this television. It looks great and performs as advertised. Would make this purchase again, and recommend you consider it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Phil, We're glad to hear that you are happy with your purchase. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for recommending BRAVIA XR A80K TV. Jay Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality, l’m loving it. I always prefer Sonny when I need to buy a new TV and never disappointed me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zozka2, We're very grateful for this positive feedback! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 4 out of 5 stars

    Great colors

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is really nice. There is no glow when the screen is black. My only complaint is the Google interface is not the best. We added Sonos Arc bar,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardR, We're sorry to hear that you're having issue wit the Google Interface if this TV. We apologize for the inconvenience. This link has video provides information and troubleshooting tips for using Android apps on Google TV models: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a80k/articles/00269143

      The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen.

      Thanks for choosing BRAVIA XR A80K TV! Jay Sony_US

  • Cons mentioned:
    Screen

    Rated 1 out of 5 stars

    I wouldn't recommend

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This my 3rd unit. Unit one screen went black no picture 3 hours after geek squad install. Unit two went out after one week with black screen and only sound.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrittainS, We're sorry to hear about what happened to the TV's. This is definitely not the experience we wanted you to have on our products. We apologize for the inconvenience. In this case, please follow the troubleshooting steps from this link to isolate this issue: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a80k/articles/00200862.

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to [email protected] or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the :

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 1 out of 5 stars

    Internet Connectivity Issue

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the second high end TV in a month that is going back. I started noticing that TV failed to connect to internet when turn on after 4-5 hours. This happened four times within three weeks. When i checked internet i found out that this is Sony known issue and no firmware been issued successfully to fix this issue. This tv is beautiful and mounted on the wall, un plugging wait a minute and then plugging back in is the only way to connect to internet if it fails to connect automatically. Does this $3500 TV worth this pain? absolutely not.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aalee,

      We're sorry to hear that you're having issue with this TV. We apologize for the inconvenience. In this case, please follow the troubleshooting steps from this link to isolate and diagnose the issue of this TV: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a80k/articles/00184183

      Also, please ensure your TV has the latest firmware installed by going to Help > System Software Update > Software Update.

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to [email protected] or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR77A80K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Color, Contrast, Oled

    Rated 5 out of 5 stars

    Sony 77 OLED

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best purchase ever. Overall experience was excellent as expected. Picture quality, high refresh rate, deep colors, sound, contrast,and light-emitting display is exactly what I was looking for in my purchase! Definitely OLED better then QLED. Sony tops the list in brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LCStorm, Thanks for sharing your awesome experience with your Sony BRAVIA TV. We are glad that you like the overall quality of your Sony TV. We always strive to deliver the best picture and sound quality with our TVs. Your new BRAVIA A80K TV has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. You will also enjoy streaming high-quality 4K UHD quality movies with the BRAVIA CORE app. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Beautiful OLED with Google TV built in

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is fantastic. Games and movies are jawdropping. Blackest black I ever saw on a TV. Magnificent color range. Zero blooming. OLED is the $h!+!! Crazy thing is this TV has speakers behind the screen. Audio is better than average but most will want additional audio equipment. There is a setting to use the TV speakers as center channel. Kinda cool if you blew most of your budget on this display! TIPS: 1) make sure your 4K HDR devices are in HDMI ports 3 & 4 or you will not get dynamic range benefits, 2) take your time setting up the picture—read some articles with calibration guidance, 3) learn to love Google TV. I ran everything thru my PS5 for a while because every TV OS I'd ever tried was garbage. Google TV is nice. 4) be patient with the remote in your streaming apps—you'll figure it out ;-)

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Not "the best", but the best for what I needed

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After much research I purchased this TV in October 2022. I wanted a 75 inch class TV to pair with my PS5 (as well as for general mixed usage). It needed to have a nice sleek stand that was wide enough to place my soundbar under, it needed to have a Google OS, and it needed to have excellent processing power as well as picture quality. The A80K does all of this and I have been VERY pleased so far. Sure, there are "better" OLED TVs out this year, but between wanting it for my PS5, wanting a certain type of stand, and wanting a Google OS, I was pretty much locked into shopping for Bravias from the start... and the A80K is Sony's only OLED that comes in a 77 inch panel. A few ratings sites criticized this TV versus its competition, but it is important to remember just how close that competition was this year. You really had to resort to "splitting hairs" to establish any sort of top ten list for 2022. So I'll provide a short pro/con list comparing the A80K versus the only real competition it had in my mind, the LG C2... PROS: BEAUTIFUL picture, great stand, GoogleOS, Sony pedigree, designed to work with the PS5, powerful, competitively priced with competitors when on sale, plenty bright in its "vivid" or "game mode" settings. CONS: Not bright enough in its standard or cinematic settings for my taste, only 2 HDMI 2.1 ports (4 total ports, but only 3 and 4 are 2.1... what the heck Sony?), all the inputs are on the left side of the TV, so your existing premium HDMI cables may not be long enough to connect some devices, no backlight on the remote (OLED TVs love dark rooms, but I can't see my remote anymore). All in all if you want a Sony OLED in 77 inches, this is your ONLY choice, and one of like 2 or 3 max if you are willing to accept another brand like LG. If you are looking for a 65 inch panel or smaller, you have a lot of decisions to make, and I don't envy you... the competition is stiff this year!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenBNC, We're sorry to hear about your issue with this TV. We apologize for any inconvenience. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. The actual display may vary or some settings may not be available depending on your model/country/region and the content you are watching. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, “OK Google, what should I watch?” Even get answers on screen, control smart-home devices and more.

      With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen.

      Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv, right size and just a besutiful picture

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I currently own a xbr-65x850c. Bravia 4k 2015. My neighbor has this tv and it is absolutly beautiful. I could imagine how my ps5 would look on. But Sony TV'S are the way to go. Mine is 8 years old and kicking. I would love to be able to purchase this tv. But just cant. Ill have to hold on to mine. But as a review, I played around with my neighbors and it is absolutly amazing. I might have to tv sit when hes out of town. You cant go wrong with this tv. Its awesome. One day it will be on my wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamH, We're glad to hear that you like the performance of this BRAVIA XR A80K TV! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. We're looking forward to your next purchase! Jay Sony_US

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