Customer Ratings & Reviews
- Model:
- K77XR8B
- SKU:
- 10756563
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
SONY + OLED = AMAZING!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony has proven to maximize oled panels. So much detail In every image, fantastic brightness and color! Gaming Is on a next level! Unfortunately the acustic surface audio lacks any punch & the ATSC 3.0 tuner has issues on some channels, which drops the rating to 4 out of 5.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Rafcave,
Thank you for considering Sony products.
We appreciate your positive comments about the OLED picture quality and gaming performance of the Sony K77XR8B TV. At the same time, we apologize for the Acoustic Surface Audio falling short of your expectations and the issues you’ve encountered with the ATSC 3.0 tuner. Your insights are important to us and help drive improvements in our products.
To help address these concerns, we recommend trying the following:
Adjust Audio Settings: Customize the TV’s sound profiles to better suit your preferences. For more details, please visit: https://helpguide.sony.net/tv/musltn1/v1/en-003/contents/TP1001675620.html
Retune Channels: Run a channel auto-programming to refresh your channel list and improve reception.
Consult Local Broadcast Information: Check with your local broadcasters for any signal transmission updates that might impact reception.
If these steps do not resolve the issues, please reach out to our dedicated support team for advanced assistance. You can find all contact options and resources here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
We’re committed to ensuring you have the best experience with your Sony TV and look forward to helping you.
Best regards,
-Fred
We Love our 77" Bravia TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.We absolutely love our 77" Bravia TV! The picture quality is stunning colors are vibrant, blacks are deep, and everything looks incredibly sharp and lifelike. The sound is impressive, but when paired with a sound system it truly feels like a theater experience at home. Setup was easy, the interface is smooth and user-friendly, and streaming is seamless. Movies, sports, and shows all look amazing on this screen. We couldn’t be happier with this purchase and would highly recommend it to anyone looking for a premium large-screen TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi VirnaD,
We’re thrilled to hear you're enjoying your new 77" Bravia 8! It’s wonderful to know that the vibrant colors and deep blacks are providing that lifelike theater experience in your home, especially when paired with your sound system.
Thanks for choosing Sony.
Best regards, Eliab
Sony Bravia 77inch X8 oled tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The sony bravia 77inch OLED tv is simply incredible beautiful and in it's own class. I purchased this for my birthday gift to myself. I replaced my samsung 65inch. And I wanted a upgrade for my basement man cave. To watch movies and of course sports. I couldn't be more satisfied with the realistic colors and sharpness and brightness sound built in by sony. But I use the TV for my center sound with my JBL 3.1 soundbar and 10inch subwoofer. Plus my sony X800 Ultra HD dvd player. Together produces great picture and sound unprecedented for me. I would recommend having your tv and soundbar mounted to your wall for better visibility and sound. Simply put if your looking for a high-end great TV by sony oled. And add a sound system or a sound bar with a subwoofer to complete your. Purchase and be sure you get professional bestbuy geek squad to install it for you. Sony the one and only!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Nope,
It is fantastic to know that you chose the BRAVIA XR8B to celebrate your birthday and elevate your "man cave" to a professional cinematic level. Upgrading from a 65-inch to this 77-inch OLED is a massive leap, and we are thrilled that the realistic colors and sharpness are providing that unprecedented clarity you were looking for, especially for your movies and sports.
It sounds like you’ve built a truly formidable setup! Utilizing the TV as the center channel—combined with your Ultra HD player—is a brilliant way to ensure the dialogue stays crisp and anchored to the screen. Your recommendation regarding wall mounting and professional installation is also a great tip for fellow enthusiasts looking to get the absolute most out of their premium hardware.
Thank you for choosing Sony!
Regards,
Dominick
Worthy upgrade
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently purchased the 77-inch Sony Bravia TV, and I couldn't be happier with it. The build quality is outstanding — solid, sleek, and clearly made with attention to detail. The display is stunning with vibrant colors, deep blacks, and sharp clarity that really brings content to life. What I love most is how user-friendly the interface is. Navigating through apps and settings is smooth and intuitive, making the whole experience enjoyable right out of the box. Paired with my Sony soundbar, the audio-visual experience is incredible — like having a mini theater at home. I've been a loyal Sony user since 1994. Based on that experience, I’m confident this new Bravia will be just as reliable and long-lasting. Highly recommended for anyone looking for a premium home entertainment upgrade!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Marco!
Thanks so much for taking the time to share your feedback!
We are really happy to hear about your experience with your new 77-inch XR8B BRAVIA TV. It sounds like you've got an amazing setup and we're grateful for your continued loyalty since 1994, that truly means a lot to us.
We appreciate you choosing Sony and your recommendation!
Best regards,
Estefany
A window to reality
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best TV ever real live images, and top technology, the more I watched the more it surprise me.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello IvanoiB,
Thank you for choosing Sony!
We couldn't be happier to hear that you are enjoying the K77XR8B TV and its real, vivid images along with its advanced technology. Your experience of being continuously surprised by the quality truly inspires us to keep delivering exceptional products. Thank you for sharing your positive journey with us!
Best regards,
-Fred
Great TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Extremely happy with purchase and quality of TV. Beautiful colors and the view is great from any angle in a large room.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KarenV,
We're delighted to hear that. Thank you so much for the fantastic 5-star rating! It’s wonderful knowing your Sony TV’s beautiful colors and wide viewing angles make the experience enjoyable from anywhere in your large room. The K77XR8B is designed to deliver stunning visual quality and an immersive view, no matter where you’re seated.
Thank you for choosing Sony—wishing you a day as vibrant as your TV’s display!
DiegoV.
Amazing. Crisp clear photo and sound.
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is crystal clear. The sound is amazing if you don’t have a sound bar. I had a Samsung Curve before making this purchase, and this tv has exceeded my expectations. The brightness and sound will even adjust to where you’re sitting in the room. Everyone wants to come over to our house to watch football or a movie on the new “theater”
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, KayleeJ!
We are so pleased to hear that your new K77XR8B television has completely exceeded your expectations. It's truly rewarding to know you are enjoying the crystal-clear picture and amazing sound, even without a soundbar! It's also great that you and your friends are taking full advantage of the TV's intelligent features, like the brightness and sound adjusting to your position. We designed this TV to deliver a theater-like experience, and it brings us great satisfaction to know we've succeeded.
Thank you again for choosing Sony and for sharing your experience.
Best regards, Gus, Sony Social Media Team
Awesome TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Replaced a 77A80J. This TV is an improvement over the 2021 model. Picture and Audio are both Great. Set it up as a Basic TV using and APTV 4k as a streamer. Very Happy with Purchase. Black Friday Price made it hard to pass up
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Bonscott,
We are honored to hear that you are so happy with your new BRAVIA XR8B! It's fantastic to know you are seeing a noticeable improvement in both picture and audio quality, even upgrading from an excellent 2021 model. Thank you for choosing Sony!
Regards,
Dominick
Fantastic TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Looks fantastic! Not sorry at all. It’s heavier than it looks though so bring a buddy.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BradB,
We are thrilled to hear that your new BRAVIA XR8B OLED looks fantastic! We truly appreciate the tip regarding the weight; our OLED panels are built with premium materials for stability and performance, so having a buddy help with the setup is definitely a great recommendation.
Thanks for choosing Sony.
Best regards,
Eliab
Sony Bravia 77 is awesome!!!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV is awesome!! The pictures quality is perfect. It has a lot of Apps to install. I am recommending it for everyone that want to have a great TV
I would recommend this to a friendBrand response from SonyListens
Posted .Hello AriadnaG,
Thank you so much for the awesome review of the K-77XR8B!
We are honored to hear that you find the picture quality perfect and that you are recommending this TV to everyone.
Thanks for choosing Sony!
Best regards,
Estefany
Beautiful Picture
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Clear, beautiful picture. I did have to change the setting from Vibrant to Cinema to be easier on my aging eyes, but stunning.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AnnB,
It is most rewarding to hear that you are experiencing the clear, beautiful picture quality of the Sony XR8B! We are happy that you found the 'Cinema' setting to offer the stunning, comfortable viewing experience you were looking for.
We really appreciate you choosing Sony, and enjoy the beautiful picture!
Regards,
Dominick
Very good TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very good TV , I like the image and how it looks in the house.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi EcaterinaP!
Thank you so much for sharing your feedback with us. We are really happy to hear that you like the image and how the K-77XR8B looks in your home.
This model is designed to deliver stunning picture quality with vibrant colors and deep contrasts, thanks to its advanced processing and OLED panel technology.
We appreciate you choosing Sony!
Best regards,
Estefany
Outstanding OLED
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The display is amazing! The colors are true to form and exactly how they should present on the screen. The tv looks premium with the aluminum bezel as a nice aesthetic look. It would have been nice if all the HDMI ports could 2.1
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Erik,
It brings us great satisfaction to hear how much you are appreciating the visual fidelity of your BRAVIA XR8B. We strive for "creator's intent" with our processing, so knowing the colors feel true to form and authentic to your eyes is the highest compliment we can receive. It’s also wonderful to hear that the premium aluminum bezel is complementing your home’s aesthetic—we believe a television should look just as beautiful off as it does when it's on.
We also appreciate your specific feedback regarding the HDMI 2.1 ports. We are always looking for ways to refine our hardware to better serve the needs of our community, and your input is invaluable as we look toward future designs. We’re thrilled that despite this, the display is providing an amazing experience for your favorite content.
Thank you for being a valued member of the Sony family.
Regards,
Dominick
Amazing tv!! The colors are uncomparable!!’n
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.AMAZING IN EVERYANGLE THE COLORS ARE ANOTHER WORLD
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BastianM,
We’re thrilled the BRAVIA XR8B is blowing you away! The infinite contrast of OLED and our XR Processor truly create out-of-this-world colors and perfect viewing angles from anywhere in the room.
Thanks for choosing Sony.
Best regards,
Eliab
2nd Bravia 77”
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture and super easy to set up. Google made it easy.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RozannR,
Thank you for the excellent review! We're delighted to hear that you're enjoying the great picture quality of your K77XR8B and that the setup process with Google TV was so easy.
The integration with Google TV is one of the features we're proud of, as it's designed to make getting started and finding your favorite content as simple as possible. It's fantastic to know that this has made your experience so positive right from the start.
Thank you for choosing Sony and have a great day!
DiegoV
77” tv
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It’s a really god tv and for the price couldn’t gone wrong with my purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JoseL,
We are thrilled to hear you are so pleased with your 77" BRAVIA XR8B OLED TV! It’s fantastic that you feel it’s a really great TV and that you are happy with the value you received with your purchase.
Thanks for choosing Sony. Best regards, Eliab
Sony TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I am happy with the purchase, it was easy and the seller was friendly
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GennadiiK,
We are ecstatic to learn you feel satisfied with your purchase! It is wonderful to know you are now experiencing the superior visual quality of the BRAVIA XR8B. The OLED display, powered by XR Processor, delivers intensely deep black levels and vibrant, stunningly lifelike colors, bringing astonishing texture and realism to all your viewing content.
Thank you for sharing your positive feedback and for choosing Sony!
Regards,
Dominick
Amazing picture
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love the screen… but did not realize that Sony doesn’t support local channels thru xfinity like the Samsung does. So we had to get a subscription for HULU.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your feedback, PeterG.
We are so pleased to hear that you love the screen of your new K77XR8B television. We designed it to provide a truly beautiful and immersive picture quality, so it's rewarding to know we got it right.
We understand your frustration regarding the ability to stream local channels through Xfinity's native platform, and we apologize for any inconvenience this has caused. We aim to provide a wide range of content options, and our Google TV platform supports a vast number of streaming services, including those like Hulu, which carry local channels. While the Xfinity Stream app is available on some smart TV platforms, this is determined by the app developer (in this case, Xfinity), and we work with them to make their services available on our TVs whenever possible.
We appreciate you sharing your experience, and we will be sure to pass your comments on to our product development team.
Best regards, Gus, Sony Social Media Team
From Best Buy to My Home: A Truly Premium Upgrade
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.My experience at the Rego Park store of Best Buy began with a surprisingly satisfying moment—I found the Sony - 77" Class BRAVIA XR8B OLED 4K Google TV at a genuinely glaring discounted price. It felt like the perfect combination of timing and value. The team at the store made the purchase process effortless. They were attentive, respectful, and clearly knowledgeable about the product, helping me feel confident in my decision without any pressure. The delivery was just as impressive. It was quick, carefully handled, and supported by continuous updates from the store, which kept me informed every step of the way. I also added the protection plan, and that has given me tremendous peace of mind. Knowing that my investment is covered allows me to simply enjoy the experience without any worries. Once installed, the television immediately elevated the look of my living room. Its ultra-slim profile, refined finish, and premium design give it a modern, luxurious presence. It does not just sit on the wall—it enhances the entire space and becomes a centerpiece that guests instantly notice and admire. The performance has exceeded my expectations in every way. The OLED display delivers breathtaking picture quality with deep, true blacks and vibrant, lifelike colors. Watching movies now feels like being inside a theater, with crisp detail and smooth motion that make every scene immersive. My family absolutely loves gaming on it—the PlayStation experience is incredibly fluid and responsive, making fast-paced action feel seamless. Streaming through Google TV is intuitive and convenient, with apps and content easily accessible. Even everyday viewing, from news to documentaries, feels richer and more engaging. What makes this purchase even more meaningful is how it has brought my family together. Movie nights feel special, gaming sessions are more exciting, and even casual viewing has become something we look forward to. This television has naturally become part of our daily routine. Overall, I am deeply satisfied—not only with the exceptional quality of this Sony TV but also with the outstanding service from Best Buy. From the competitive price and professional staff to the smooth delivery and reliable protection plan, everything was handled with care and excellence. I would wholeheartedly recommend keeping this model on your wish list. At this price point, I truly believe it is beyond what anyone could expect.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Shayeralmahmud,
We are thrilled to hear about your fantastic experience at the Rego Park Best Buy and that your new BRAVIA XR8B has become such a special centerpiece for your family! It is wonderful to know that the picture quality and premium design have set a new standard for your home entertainment.
Thanks for choosing Sony.
Best regards,
Eliab
A TV to grow old with! Sony of course!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.A beautiful sleek tv! The best bargain from Best Buy during the Black Friday sale. Glad I finally bought the tv because it was the best decision I’ve made. Nothing beats a Sony Oled tv. The picture quality is fantastically fabulous. The Sony ZOOM 3 technology works like a charm. I don’t have a sound bar yet BUT the tv sound system was designed to produce clear crystal audio for speech and conversation because the background music or noise is automatically reduced to enable viewer to hear the dialogue without having to turn the volume up. Now that IS a smart tv. Initially I intended to get a 65 inch mini led or oled but the 77 inch came with a price tag of 65 inch and now I have a cinematic experience in my living room. If you have been thinking about buying a new TV, consider a Sony because you will grow old with the tv. My last one lasted 28 years!!! Save your Pennies and get yourself a tv that will make you want to stay home and proud to host a movie night. Plus the Sony sales specialist at my local Best Buy Dante was very knowledgeable, helpful easy going and gives sound advice. I came back 3 times before saying YES to my tv. Go get your Sony tv!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NoraA,
We are beyond pleased to hear such an enthusiastic review about your new Sony BRAVIA XR8B!
It's a wonderful feeling knowing that you were able to take advantage of the Black Friday sale and upgrade to the 77-inch model for a truly cinematic experience.
Thank you for highlighting the clever audio features—it's great to hear the internal speakers are providing the clear, crystal audio you need, even without a soundbar. It's also incredible that your last Sony TV lasted 28 years! We hope your new XR8B gives you many, many years of enjoyment.
Thank you for trusting Sony!
Regards,
Dominick
