Customer Ratings & Reviews
- Model:
- K77XR8B
- SKU:
- 6642164
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers are delighted by the 77" Class BRAVIA XR8B OLED 4K HDR Google TV's exceptional picture quality. Many praise the beautiful colors, crystal-clear image, and excellent audio options, making it ideal for home theater enthusiasts. The superior picture quality is a consistently highlighted positive aspect. There were no negative customer comments reported.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Good Purchase
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.good color and picture. Volume fluctuates between shows which is interesting.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KenC,
We're delighted to hear that you're enjoying the vibrant color and impressive picture quality of your Sony TV. Thank you so much for the 4-star rating—it means a lot! We appreciate your note about the volume fluctuation; your feedback is invaluable to us. The K77XR8B is designed to immerse you in stunning visuals, thanks to its advanced OLED technology and intelligent picture processing.
Thank you for choosing Sony. Hope your day is as brilliant as your TV's screen!
DiegoV.
amazing picture
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.i love sony tv, the graphics are amazing, the picture quality is top-tier this tv is also great for movies and shows it also has good gaming features on many models. it is super fast and has the best video processing. overall this tv is amazing and flexible for anyway you want in your home.
I would recommend this to a friendBRAVIA 8!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.What can I say, the BRAVIA 8 so far has been killer! The blacks are great (best I’ve seen) The VRR settings are needed if on a PS5. Google home is pretty neat. By far the best.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Displayhere,
Thanks for the awesome feedback on the BRAVIA XR8B! It is fantastic to know that you consider it the best and that the OLED panel's pure blacks are standing out to you. We appreciate you giving a tip about the VRR settings for PS5 users, and we're glad you're finding the Google TV experience neat and easy to use.
We appreciate your business and thank you for choosing a Sony TV!
Best regards,
Estefany
New Sony XR8B
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was debating purchasing an A95L 65”, but ended up going for the XR8B 77”. Not disappointed at all. Sony processing is top notch, as has been my experience previously. Sony rep at Best Buy confirmed my suspicions on value of Xr8B. Made purchase online and picked up in store smoothly and cleanly. Very happy with purchase and Best Buy service.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TimM,
That is wonderful to hear! We are thrilled that you chose the BRAVIA XR8B 77" and are not disappointed with your decision.
It is rewarding to hear that your previous positive experiences with Sony's image processing continue to hold true, and that the advice from the Sony representative at Best Buy helped confirm the outstanding value of the XR8B.
Thank you for trusting Sony!
Best regards,
Dominick
Cant Go wrong with a Sony
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I have the 2022 A80J 65in model... I have been planning to upgrade to a bigger TV but the wife doesnt want to... until my son broke one of our other TVs. I was happy that it happened, because that means I have to replace it... with this TV! I know my review doesnt have anything to do with the quality of the TV, but it doesnt need to. You know you cant go wrong with a Sony Bravia TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HazelB,
That's quite a story! We're glad the stars aligned for you to get the bigger 77" BRAVIA XR8B OLED. We appreciate you trusting Sony again for your upgrade and are confident you will be thrilled with the quality and performance.
Thanks for choosing Sony. Best regards, Eliab
Sony Bravia is numero uno!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This Sony TV was the best purchase i have made in years! The picture clarity is amazing and well worth every penny. Sony has officially become my go to brand for home entertainment.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello GregoryG,
Thank you for choosing Sony!
It brings us great joy to hear that your K77XR8B TV has been such a valuable purchase and that the picture clarity stands out so clearly to you. Your trust in Sony as your go-to brand for home entertainment means a lot to us, and we’re grateful to be part of your viewing experience. Thank you for sharing your wonderful feedback!
Best regards,
-Fred
Impressive TV & Sound!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing TV! The built in sound from the screen is really impressive. We use in our Living Room with a lot of natural light and it picture is still very clear. Would buy again!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, Pauleen!
We are absolutely delighted to hear that you find your K-77XR8B to be an "Amazing TV!" It’s especially rewarding to know that the acoustic technology, which allows the sound to come directly from the screen, is proving to be "really impressive" in your living room.
Your feedback about performance in a bright environment is incredibly valuable. We design our premium screens to overcome challenges like lots of natural light, and we're thrilled that the picture remains "very clear" for you.
Thank you again for choosing Sony, and we appreciate your strong recommendation!
Best regards, Gus, Sony Social Media Team
Thead18
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Pricing was very competitive. Very happy with the performance. No buying pressure at the store. The sales reps were very helpful. Looked at all the major brands and decided on the Sony product. The store had a wide variety of televisions to choose from. Had some issues connecting it to an old receiver but got it figured out
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Thead18,
We are thrilled to hear you are so happy with the performance of your new XR8B OLED TV! It's great to know that you are enjoying the incredible picture quality and that the wide selection at the store helped you decide on a Sony product. We're glad you were able to resolve the minor connection issues with your older receiver, ensuring a smooth setup. Thanks for choosing Sony.
Best regards,
Eliab
Highly recommend this TV!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV that works well in a well-lit living room around floor to ceiling windows. While the TV is bright so you can see everything, darks are incredible! Comparison shopped multiple Sony models, Samsung and LG, and very happy with this model.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AsaC,
We're delighted that the BRAVIA XR80 OLED delivers an excellent viewing experience, especially with its impressive brightness for well-lit rooms and incredible darks. We appreciate you choosing Sony.
Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Oled quality
Sony 2025 model
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is my second oled tv and its very good i dont usually like comments
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Gustavosanchez77,
Thank you for sharing your feedback on the Bravia XR8B. It's great to hear that as an OLED owner, you find this model to be 'very good.' We especially appreciate you taking the time to comment, and wish you to continue enjoying your new television!
Thanks for choosing Sony.
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
Perfect Living Room TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV and picture quality for lower cost than other Bravia versions
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your review, Stubborn!
We are so pleased to hear that you are enjoying the great picture and sound quality of your new BRAVIA 8. It's rewarding to know that you feel it offers excellent value. We designed the BRAVIA 8 to deliver a premium cinematic experience with features like our advanced XR Processor and OLED panel technology, and it brings us great satisfaction to know that we've succeeded.
Thank you again for choosing Sony and for sharing your experience.
Best regards, Gus, Sony Social Media Team
Love it
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love this tv. It was an upgrade for us from a 55”. The image and quality are amazing. The google tv aspect goes well with our other google appliances (speakers, doorbell, etc). The sound is great but eventually we’ll add a soundbar.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TK1104,
It brings us great satisfaction to hear how much you are enjoying your new K-77XR8B! We're so glad that the image and quality are truly amazing for you.
As you settle in with your new TV, a few features you'll continue to appreciate are the deep, pure blacks and vibrant colors of the OLED panel, which are individually controlled for astonishing contrast and realism.
Thanks for choosing Sony!
Best regards,
Estefany
Hopefully better than LG OLED 77" that failed
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Purchased as replacement to LG 77" OLED that had a panel failure at five years. Went with Sony Bravia using the LG soundbar. Picture is brighter but not as detailed an image. Hope it last longer than the five-year expensive warrantee purchased with it. Wanted to keep the cost down around $2000, found the Sony better than LG or Samsung at that price range for an OLED.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your detailed and honest feedback, RBreze!
We truly appreciate you choosing the Sony K77XR8B OLED as your replacement, especially as you sought out the best value in that competitive $2,000 price range.
It's excellent to hear that you are already noticing the increased brightness of our OLED panel. We specifically engineer our screens with features like the Cognitive Processor XR™ and XR Contrast Booster to deliver vivid brightness and contrast, especially when watching HDR content.
We also understand your comment about the image being "not as detailed" and your concern about longevity given your previous experience. While we are committed to building reliable, high-quality products, we use customer feedback like this to continually refine our picture processing to ensure we deliver the highest level of clarity and detail possible across all content types.
We hope the combination of your new BRAVIA OLED and the continued use of your LG soundbar brings you many years of premium home entertainment!
Thank you for choosing Sony.
Best regards, Gus, Sony Social Media Team
77" SONY OLED TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.we got our new SONY last week and it has been everything we expected. great picture quality and sound. Controls are also easy to use. I would recommend this model.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ThomaslB,
It brings us great satisfaction to hear about your positive experience with the Sony BRAVIA XR8B!
It is wonderful that you are enjoying the combination of great picture quality and clear sound. We also appreciate you noting how easy the controls are to use, ensuring a seamless experience right out of the box.
Thank you for your strong recommendation and for trusting Sony!
Regards,
Dominick
We love our new Sony Bravo “77 OLED
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is great and it’s very easy to use. Had no trouble downloading additional apps for it. Sound from the screen is excellent.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ScottQ!
Thank you for your feedback! It is fantastic to know that you’re enjoying the picture quality of the K-77XR8B and finding it easy to use.
We appreciate you choosing Sony and hope it continues to deliver great entertainment for you!
Warm regards,
Estefany
Great Television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.A fantastic tv! Colors are absolutely fabulous! Acoustic + sound so much better than small tv speakers! Movies, sports and tv shows come alive! I am loving this Sony Bravia 8 77”!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, 4KMPC!
We are absolutely thrilled to hear how much you are loving your Sony BRAVIA 8 77" television!
Your feedback perfectly captures the viewing experience we aim for: knowing that the colors are absolutely fabulous and that movies, sports, and TV shows come alive is incredibly rewarding. We're also glad you appreciate the power of the Acoustic Audio features, which deliver sound so much better than typical small TV speakers.
Thanks again for choosing the BRAVIA 8B and for sharing your great experience!
Best regards, Gus, Sony Social Media Team
Love the XR8B
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing TV. I upgraded from a Sony x900f and it is a huge improvement. The colors really pop and the gaming features for PC and PS5 really make a difference.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Michael,
Thank you for choosing Sony!
We couldn't be happier to hear that you’re enjoying your K77XR8B TV upgrade. It’s wonderful to know the vibrant colors and enhanced gaming features are making a positive impact on your PC and PS5 experience. Your feedback motivates us to keep delivering products that bring joy and elevate entertainment. Thank you for sharing your experience!
Best regards,
-Fred
New sony tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing resolution, contrast, and blacks. Lose a couple rows of pixels at the bottom with PlayStation 5 and Apple TV connected but it’s hard to notice. Seems like it was made for edge to edge and can be adjusted. I have it on the auto setting and the picture sent out from these devices is a little different size than the screen size but it’s not noticeable. Sony seems to do a great job on all their products.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello BS01,
Thank you for choosing Sony!
It's a true pleasure to hear you are enjoying the amazing resolution, contrast, and blacks on your K77XR8B TV. We appreciate your feedback regarding the slight pixel variation when using PlayStation 5 and Apple TV, and we're glad you recognize that the picture sizing, even on the auto setting, is not noticeable. Thank you for acknowledging the great job Sony does on all its products!
Best regards,
-Fred
Great tv for gaming
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv the picture and sound is fantastic without a doubt the best tv I have ever owned
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Stevo,
That is wonderful feedback! We are absolutely thrilled to hear that the 77" Class BRAVIA XR8B OLED is the best TV you have ever owned, delivering a truly fantastic picture and sound experience. Enjoy the incredible visual quality!
Thanks for choosing Sony.
Best regards, Eliab
Sony Oled 77 inch TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV is great...Geek Squad was great! They were very professional. TV is crystal clear and very easy to work with.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello TawandaM,
Thank you for choosing Sony!
We're honored to hear that you’re enjoying your K77XR8B TV and had a positive experience with Geek Squad. It’s rewarding to know the crystal-clear picture and ease of use are making a difference. Thank you for sharing your feedback and appreciation!
Best regards,
-Fred