Customer Ratings & Reviews
- Model:
- K98XR50
- SKU:
- 10396796
Rating by feature
- Picture Quality
Rating 4.7 out of 5 stars
- Sound Quality
Rating 4.5 out of 5 stars
- Brightness
Rating 4.7 out of 5 stars
to a friend
Loving Sony Quality
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Loving the size and picture quality. I didn’t want to wall mount so finding a stand was difficult, but Salamander Synergy 245 works perfect. Sony’s excellent processors also make all menus smooth and fast, which is why I went with Sony versus other brands.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DouglasK,
That's fantastic to hear! We're so glad you're loving your new Sony - BRAVIA 5. The stunning picture quality and vibrant colors are a direct result of the powerful XR Processor, and we're thrilled that you've noticed the difference in the menu speed and overall performance. It's great to hear that you found a stand that works for your space. We designed our TVs to offer flexibility in setup, whether it's on a stand or wall-mounted, to ensure they can be the perfect centerpiece for any living space.
Thank you for choosing Sony and for taking the time to share your experience. We hope you continue to enjoy the smooth, fast performance and incredible picture for years to come!
Regards,
Dominick
98” Sony Bravia 5
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv. Just hope there are no issues further down the line. Get a little glare during the day but where it really shines is at night in a dark room feeding it a high resolution source. Added a Sonos Arc Ultra which was a big plus. Best Buy install was painless. I wouldn’t want to try it on my own.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LivermoreLarry, thank you for your fantastic 5-star review! We're happy to hear that the Sony - BRAVIA 5 is shinning in your dark room where its deep contrast and vivid colors really stand out. The addition of a Soundbar is a fantastic complement for immersive sound, and we're glad the installation process went smoothly. Thank you for choosing Sony! Best regards, -Dominick
Amazing 98” TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I LOVE this tv! I am lucky enough to own this 98” Bravia 5 and an 85” Sony Bravia 9 for comparison in a different room. The picture quality is almost as good as the Bravia 9 (latest model) even at this gigantic size. It is phenomenal. If you have the space for it, it’s a great tv.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HuePlayLights,
That is truly outstanding feedback! We are thrilled that you love your 98" BRAVIA 5 and are finding the picture quality so phenomenal, especially when comparing it to our flagship BRAVIA 9. We are delighted that we could deliver such a brilliant cinematic experience, even at that impressive size.
Thanks for choosing Sony.
Best regards, Eliab
Sony 98" Bravia 5
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We had this 98" Sony Bravia 5 TV along with a Sony theater sound system installed in our home. The colors appeared to be much brighter than the other TV's we saw at the store. So far, the sound and colors are great. We are very happy with our purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your enthusiastic review, Snow!
We are absolutely thrilled to hear that your new 98" BRAVIA 5, paired with your Sony theater sound system, is delivering such an outstanding experience in your home!
It's wonderful to know that the colors are great and living up to your expectations for brightness, and that you are enjoying the fantastic sound. We design these flagship TVs to create a truly immersive, cinematic centerpiece, and we are so happy you are very satisfied with your purchase.
Thank again for choosing Sony for your home entertainment needs!
Best regards, Gus, Sony Social Media Team
Excellent TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture quality is absolutely superb—crisp, vibrant, and incredibly immersive. This is hands down the best 98-inch TV I’ve seen, with a level of quality that clearly stands above other brands. Highly recommended!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Aaron,
Thank you so much for this incredible feedback! It's fantastic to hear that you're so impressed with the BRAVIA 5. The XR Processor and Mini LED technology work together to create that "crisp, vibrant, and incredibly immersive" picture you're describing, and we're thrilled to know it's living up to the hype.
Thanks for the high recommendation and choosing Sony!
Sincerely,
Jenn | Sony North America.
sophisticated color, low brightness.
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I changed my hisense U8 100 for sony bravia 5 98. The 2 inches does not make a difference. High sense is very bright and the color is very bright. Sony is not as bright as the high sense but the color is more natural and more sophisticated. The color is more natural like you see in the movie theater.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MohamedRehman,
Thank you for your review of the K98XR50 television. It's great to hear your perspective after switching from another brand. We appreciate you highlighting the more natural and sophisticated color representation. We believe that a more cinema-like and accurate color profile is a key feature of our BRAVIA televisions, aiming to deliver an experience that is true to the creator's intent. While it may not be as bright as some competitors, we're glad to hear that you find the color quality to be a significant improvement, providing a more authentic viewing experience.
Thanks for choosing Sony, have a cinematic day!
DiegoV
Best Sony TV yet
|Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Although the panel is a mini led, it looks like an OLED one. The pixels get so dark they look like they’re off, and the glare from white on black is almost unnoticeable. If you were to put this TV side by side to a 24’ Bravia 9, you wouldn’t be able to tell this is a Bravia 5. I have the brightness set to 60 and yet it still lights up the whole room no problem. 10/10 would recommend.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Souce,
Thank you for choosing Sony!
We're thrilled that you're loving your new K98XR50 TV and how its mini-LED panel delivers an OLED-like experience with incredible blacks and minimal glare. We're particularly pleased that you find it comparable to a Bravia 9—that's a fantastic compliment! Thank you for the outstanding 10/10 recommendation!
Best regards,
-Fred
Great Buy
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV the only complaint i can think of is I wish the remote lights light up in the dark, and maybe they do I just havent played around with it long enough to figure it out. But this is a fantastic TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CharlesT,
Thank you for the wonderful 5-star review! We are thrilled to hear you think the BRAVIA 5 is a "fantastic TV" and that you are enjoying the viewing experience.
We completely understand the desire for a backlit remote, especially during movie nights! While the remote included with this model does not light up, we do offer premium remote options with that feature.
You can purchase an officially compatible backlit remote control directly here:
https://sony.encompass.com/item/14910977/Sony/1-019-554-11/
We hope this addition helps make your viewing experience even better!
Thank you for choosing Sony.
Regards,
Dominick
Sony 98"
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love it! Best Theater experience, yet! Can't wait to play PS5 On it
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Mejia,
Thank you for choosing Sony!
We couldn't be happier to hear that you love your K98XR50 TV and are enjoying the best theater experience so far. The excitement of playing PS5 on it sounds fantastic, and we hope it brings you many hours of immersive entertainment. Thank you for sharing your enthusiasm!
Best regards,
-Fred
Great for bright rooms!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I was a little worried about the blacks since this was replacing a smaller OLED but I wanted the extra size. It actually turned out better than expected. The room it was placed in is bright, so it actually honestly looked better during the daytime then the OLED. Built in OS is snappy and does exactly what I need it to. The geek squad team (there was 3 of them!) that came out for free to wall mount it was very professional and had it all done and cleaned up in less than 30 mins.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChrisW,
Thank you so much for the 5-star review! We're very glad to hear that the BRAVIA 5's picture quality is performing so well for you, especially in a bright room. It's great to know you're pleased with the black levels, and that you're finding the built-in OS to be so snappy and responsive. We're happy everything went smoothly with the installation process.
Thank you for choosing Sony!
Best regards,
Dominick
Bravia TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV has great picture quality, very large. Happy about this purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, RobertP!
We are so pleased to hear that you love your new K-98XR50 television. It's rewarding to know that you are happy with the great picture quality and the impressive size. We're thrilled that you're happy with your purchase.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
Sony Bravia 98”
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This Sony Bravia 98” TV is exceptional. The picture quality makes faces look like real life. The on screen setup tools are easy to use along with the remote . If you want to bring cinema to your home this is the big screen to buy. Excellent product.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello ThomasH,
Thank you for the fantastic review of our K-98XR50 TV! We are excited to hear that you find the picture quality exceptional and that it brings a cinematic experience right to your home. It's a true pleasure to know that the on-screen setup tools and remote are user-friendly, making your viewing experience even more enjoyable.
The BRAVIA 5 is designed to deliver an unparalleled visual experience, with its stunning 4K resolution and advanced image processing technology. This ensures that every detail is crystal clear, making faces and scenes appear incredibly lifelike.
Thank you for becoming a Sony customer!
Warm regards,
Estefany
Giant 98” Sony TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is one of its kind. The resolution is extraordinary. It connected to my Denon receiver with no issues. Sound management, screen management is straight forward. Day or night, the image is clear and smooth. So far no glitches. I use Playstation 4 to play movies, games. Sound and connection are flawless. Price is high. I was considering a throw-back projector which would have given me another 20 inches of screen. I went with Sony because setting it up and installation was a lot easier than a throw-back projector. It was also cheaper and because the TV is a Sony, it will likely last longer than any projector in the market (I still have a 40 inch Sony that I have used as a monitor that I bought 20 years ago). I also want to mention that I could have not done it without the GEEK SQUAD team who installed, offered advice and recommendations that were really valuble. To install this type of TV, you will need a solid frame to hang it from your wall and two people. Paying the GEEK SQUAD services it was well worth it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Axelander,
Thanks for taking the time to share your detailed review of the BRAVIA 5. We're thrilled to hear how much you're enjoying the extraordinary resolution and smooth performance. It's great to hear the TV connected to your receiver and PlayStation 4 with no issues, and we also appreciate you sharing your thought process on choosing a BRAVIA TV over a projector.
Thanks for choosing Sony!
Sincerely,
Jenn | Sony North America.
Great Television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I have had the TV for about 10 days. Love the big immersive screen. Great picture although I'm not sure it's much different than other high end TVs I've seen. I have it connected to the Sony Bravia sound system so I cannot comment on the sound from the TV speakers. The free delivery and set up by Best Buy was great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lawguymn,
Thank you for the 5-stars review! It brings us great satisfaction to hear you're loving your new BRAVIA 5 TV! We're especially glad the big, immersive screen and great picture are standing out.
With features like its advanced picture processing and vibrant color reproduction, it's designed to make every viewing experience exceptional.
Thanks for choosing Sony!
Best regards,
Estefany
98” TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The television is very high quality. It has excellent sound and amazing picture. I really enjoy watching sports on it. It makes you feel like you’re at the game.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mrobert1,
We are immensely pleased to hear that your new BRAVIA 5 is providing such a high-quality experience! We specifically design our TVs to deliver excellent sound and an amazing picture, and it is wonderful to know that the immersive viewing is making you feel like you are right there at the game. Thank you for choosing Sony!
Best regards,
Dominick
Large screen TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Geek squad delivered and installed it. I have never had a TV larger than 55". This is great and perfectly fits my space.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RobertH, thank you for your feedback! We are thrilled to hear that your new K-98XR50 is a great fit for your space.
The BRAVIA 5 offers stunning picture quality with vibrant colors and sharp details, plus smart features like easy streaming and voice control to enhance your viewing experience.
Thank you for becoming a Sony customer!
Best regards,
Estefany
Does Size Matter? For this TV… yes!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Feels like we have our own mini movie theater at home! Amazing quality. We wanted to splurge on a nice TV and felt this was the way to go!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GCKK,
That is absolutely wonderful to hear! Thank you for choosing the Sony BRAVIA 5 and for sharing this incredible 5-star review.
Making you feel like you have your very own mini movie theater at home is exactly what we designed this TV to do. We poured our best picture technology into that magnificent 98-inch screen to deliver truly immersive, amazing quality.
Enjoy every cinematic moment—from the deepest blacks to the brightest highlights—and thank you again for being a valued Sony customer!
Best regards,
Dominick
Sony 98' Bravia
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We absolutely love this tv! So much that we purchased a second one for pur theater room after the backlight in our 85 inch Sony that we had for about 15 years went out!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CandyC,
It's absolutely fantastic to hear such a wonderful story.
We feel honored to hear your previous Sony TV lasted for about 15 years, and it's the highest compliment we can receive that you chose to purchase not one, but two new BRAVIA 5 TVs for your home! We're so glad to know you're loving them and that we could continue to be a part of your entertainment experience.
Thanks for continuing to choose Sony!
Sincerely,
Jenn | Sony Social Media.
Size matters
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Love this tv. I went from oled to mini led and the dark levels on this tv are very close to the oled.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JavierH,
It is fantastic to know that you Love this TV! We are especially pleased to hear that the dark levels on the Sony BRAVIA 5 Mini LED are performing so close to your previous OLED. Thank you for sharing your 5-star feedback and for choosing Sony!
Regards,
Dominick
Sony 98”
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV is fantastic. It fills our movie wall so well and the picture is very clear. Happy we bought this one.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi WBat,
Thank you for choosing Sony!
It's most rewarding to hear that your K98XR50 TV fills your movie wall so well and that the picture is very clear. Your enthusiasm for the product is truly appreciated, and we’re delighted to know it enhances your viewing experience.
Best regards,
-Fred