Iconic 360 I shaped Design

Attractive from every angle, this TV was designed by the award winning Paris based duo Ronan and Erwan Bouroullec to serve as an iconic centerpiece for your space.

Anti Reflection with Matte Display

Enjoy more visibility of your QLED 4K TV with 100% Color Volume with virtually no light reflection, night or day.¹

Detachable Easel Stand Included

The Serif isn’t meant to be boxed in or just up against the wall. With the elegantly designed detachable easel stand , your TV can grace any place or space.

Ambient Mode+

It’s a hit even when it’s off. When you’re not using it to watch, The Serif will turn your typical TV experience into bold, artful décor with beautiful backgrounds. Add your aesthetic and upload your own pics, or play DJ and The Serif will groove to the music.²

Samsung Tizen OS

Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen . Discover your must have apps and streaming services all just a few clicks away.³

Mobile Mirroring

See your favorites on the big screen. Endlessly scroll, experience shows and movies even take your calls no wires or clutter. Just content.⁴

SmartThings

Take control of your connected devices with SmartThings on your screen. From the comfort of your couch, you can turn off lights, check the door and more using just your voice or remote. With this built in app, you’ve got instant access to them.⁵

Multi View

Watch up to two things at once on your TV, including what’s on your mobile device . Whether it’s live stats for the sports your watching or cheat videos while you play your game, Multi View lets you see them all simultaneously on the big game.⁶

4K AI Upscaling

Content instantly transformed to incredibly sharp up to 4K resolution. Whether you’re streaming an HD movie, watching live sports, or looking back at home videos, experience it all transformed into sharp 4K resolution.⁷

100% Color Volume with Quantum Dot

Take in breathtaking color that stays true at any level of brightness. Marvel at over a billion beautiful shades on your TV.⁸

¹ QLED televisions can produce 100% Color Volume in the DCI P3 color space, the format for most cinema screens and HDR movies for television.

² Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality.

³ Samsung Account required for network based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over the air TV (only for TVs with tuners) available.

⁴ Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices. Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later. TV and Apple devices should be on the same Wi Fi network to use AirPlay. Compatible devices only

⁵ SmartThings compatible devices only. SmartThings app download may be required.

⁶ Number of available views and supported apps/sources depends on the TV model and can be updated without notice. Requires Samsung account. * Multi View for mobile is available on Android 4.2 version or higher. For iOS devices, AirPlay is supported on iOS 12.3 or later

⁷ Utilizes AI Based formulas.

⁸ QLED televisions can produce 100% Color Volume in the DCI P3 color space, the format for most cinema screens and HDR movies for television.