Two South African music lovers embark on a mission to uncover the fate of an obscure, 1970s-era U.S. rocker whose debut album became a surprise hit in their home country, and uncover a shocking secret along the way. Sixto Diaz Rodriguez had the kind of musical career that every aspiring rock star fears -- lauded by critics but ignored by the public, he released two albums before unceremoniously disappearing from the spotlight. But while sales of Rodriguez's debut CD Cold Fact fell flat in the U.S., overseas in Australia and South Africa, the fans couldn't get enough. In apartheid-torn South Africa in particular, Cold Fact became something of an anti-establishment classic, eventually going platinum. Later, rumors began to swirl that Rodriguez had suffered a horrible death. When Rodriguez's second album Coming From Reality makes it's belated debut in South Africa, a pair of devoted fans take it upon themselves to uncover the facts surrounding the mysterious musician, and get the surprise of a lifetime while attempting to track the profits from his record sales.~Jason Buchanan
Commentary with director Malik Bendjelloul and musician Rodriguez
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Rated 4 out of 5 stars
SEARCHING FOR SUGAR MAN tells the incredible true story of Rodriguez the greatest `70s rock icon who never was. After being discovered in a Detroit bar Rodriguez's sound struck 2 renowned producers and they signed a recording deal. But when the album bombed the singer disappeared into obscurity. A bootleg recording found its way into apartheid South Africa and over the next two decades he became a phenomenon. The film follows the story of two South African fans who set out to find out what really happened to their hero.