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Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera - a true hybrid with 33MP Exmor R sensor, 8x faster BIONZ XR processor, up to 10 fps with continuous AF/AE tracking, 4K 60p and 15+ stops dynamic range
Q: How many images can I capture on a single battery charge?
A: You can capture up to 520 images on a single battery charge.
Q: Does this camera have a touch screen?
A: Yes, this camera has a 3" touch screen LCD monitor.
Q: Does this camera have image stabilization?
A: Yes, this camera features in-camera image stabilization.
Q: What is the maximum burst rate for this camera?
A: This camera has a burst rate of 10 frames per second.
Q: Can I use an external microphone with this camera?
A: Yes, the camera has a 3.5mm microphone input jack.
Q: What type of lens mount does this camera use?
A: This camera is compatible with Sony E-Mount lenses.
Q: What is the maximum resolution for video recording on this camera?
A: The Alpha 7 IV can record videos at a maximum resolution of 4K (2160p).
Q: Does this camera come with a Chinese language pack?
A: Hi Jason, Sony's commitment to customer satisfaction is our top priority. The camera does support both Traditional Chinese and Simplified Chinese language. Thank you so much for your question. And thank you for choosing Sony. - Pakorn (Sony Social Support)

Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera - a true hybrid with 33MP Exmor R sensor, 8x faster BIONZ XR processor, up to 10 fps with continuous AF/AE tracking, 4K 60p and 15+ stops dynamic range

Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera - a true hybrid with 33MP Exmor R sensor, 8x faster BIONZ XR processor, up to 10 fps with continuous AF/AE tracking, 4K 60p and 15+ stops dynamic range
![Sony - Alpha 7 III Mirrorless [Video] Camera with FE 28-70 mm F3.5-5.6 OSS Lens - Black](https://pisces.bbystatic.com/image2/BestBuy_US/images/products/6213/6213100_sd.jpg;maxHeight=422;maxWidth=264?format=webp)
Capture stunning portraits and beautiful action shots with this Sony a7 III full-frame mirrorless camera with FE 28-70mm standard zoom lens. Optical SteadyShot image stabilization delivers blur-free, crisp images, while the seven-blade circular aperture delivers more natural-looking bokeh effects. With its dust- and moisture-resistant design, this camera is ideal for both indoor and outdoor photo shoots.

The Z6III 24-70mm f/4 Kit combines the 24.5MP Z6III mirrorless camera body and the NIKKOR Z 24-70mm f/4 S lens, featuring edge to edge sharpness, a constant f/4 maximum aperture and smooth, quiet focusing. At the heart of the Z6III is a partially-stacked 24.5MP CMOS sensor and EXPEED 7 processor. This powerful combination offers advanced multi-subject detection autofocus inherited from Nikon’s flagship models, extraordinary low-light focus detection and a blazing fast electronic shutter capable of continuous shooting up to 120 fps. Bright, high-resolution, wide color gamut EVF supports comfortable viewing even with fast frame rates. Video features include 6K/60p internal RAW and Full HD/240p capture for 10X slow motion.
| Pros for Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black | |||
|---|---|---|---|
| There were no pros for this product— | Camera Quality, Overall Performance, Ease of use, Auto Focus, Features | Camera Quality, Ease of use, Overall Performance, Battery Life, Weight | Image Quality |
| Cons for Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black | |||
| There were no cons for this product— | Overheating, Battery Life, Weight | Menu, Learning Curve, Touch Screen | There were no cons for this product— |
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Truly gets the job done, beautiful quality, better than the a7iii just because u wont have to upgrade gor a while, and way better than my old cannon rebel t7. Auto focus is awesome, and the custome setting’s definitely make it easy to switch to for any situation, shot music videos, advertisements, sports highlights, and being able to switch to photography on the fly is another amazing feature. I love it!
This review is from Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black
I bought the A7 IV to take my barber content to the next level, and this thing delivered immediately. No exaggeration — a client loved his cut so much that the very next day he wrote me a check and told me, “Make it happen.” That’s literally how I ended up buying this camera. The autofocus is insane. It locks onto a fade like it understands what a clean blend is supposed to look like. Every lineup, every design, every detail shows up crazy crisp. Low-light performance is perfect for shop settings — whether it’s ring lights, window light, or late-night cuts, my shots stay clean with zero grain. For video, the stabilization makes handheld shots look like a full production team filmed them. Colors come out natural and accurate, so my work barely needs any editing. My reels instantly started looking more premium. If you’re a barber or creator trying to stand out, this camera is one of the best investments you can make. It paid itself off in energy, quality, and opportunities from day one. Follow my work to see what this camera can really do: @cutzbychris
This review is from Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black
ChristianN Posted
recently purchased the Sony A7 IV from Best Buy, and I couldn’t be happier with my decision. As someone who shoots both photo and video content, this camera strikes the perfect balance between professional-level performance and ease of use. Image Quality: The 33MP full-frame sensor delivers incredibly sharp, detailed images with great dynamic range. Colors are vibrant yet natural, and low-light performance is top-notch — minimal noise even at higher ISOs. Video Features: One of the main reasons I upgraded was for video, and the A7 IV truly shines here. 4K 60p with 10-bit 4:2:2 internal recording gives me cinematic quality straight out of the camera. S-Cinetone is a game-changer for beautiful skin tones, and the autofocus in video is insanely accurate. Autofocus & Performance: Sony’s real-time Eye AF for humans and animals is blazing fast and incredibly accurate. Whether I'm shooting portraits or fast-moving action, the A7 IV keeps up effortlessly. Build & Usability: The updated grip feels solid and comfortable in hand. Dual card slots, full-size HDMI, and the fully articulating touchscreen make this camera incredibly versatile for creators on the go. Bonus: Huge shoutout to Best Buy for the fast shipping and great packaging. Their customer service is always reliable, and I felt confident purchasing such a high-end product through them. Overall: If you’re looking for a camera that can handle professional photography and serious video work, the Sony A7 IV is an unbeatable choice. It’s an investment — but one that pays off in every shot. Highly recommended!
This review is from Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black
RamonR Posted