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The ZR 24-50mm Lens Kit includes the ZR and the NIKKOR Z 24-50mm f/4-6.3. Enjoy the combination of class-leading RED color science, professional 32-bit float audio and Nikon's deep learning-powered autofocus with a lightweight, compact zoom lens. A versatile pairing for everything from events and on-the-run documentary-style shooting to interviews and closeups.

Nikon technology meets the power of RED in the ZR, an ultra-compact full-frame 6K cinema camera designed for filmmakers at all levels. Class-leading RED color science meets professional 32-bit float audio and Nikon's deep learning-powered autofocus. Plus, all the advantages of the mirrorless Z mount, including compatibility with a vast array of NIKKOR and some third-party lenses.

Discover the LUMIX S9, the ultimate tool for content creators looking to stand out in the world of social media. This compact full frame mirrorless camera offers superior image quality, easy-to-use functions, and a sleek colorful design. With the LUMIX S9 digital camera, you can create exceptional content like a pro.

Make unforgettable content with FUJIFILM X100VI. Advanced digital imaging technology seamlessly fuses with a classic, tactile dial-based design, putting you in control of your story. X100VI is reminiscent of a time when any aspiring image maker could be found with an analog film camera in their hands; with a press of a button, swap between Fujifilm's 20 built in Film Simulation modes and enjoy a new creative opportunity with REALA ACE. Featuring Fujifilm’s latest X-Trans CMOS 5 HR sensor and X-Processor 5, you can create 40.2MP images or video up to 6.2K/30P, sharing them in the moment or cherishing them for the future. A state-of-the-art AF algorithm, deep learning AI-assisted subject detection and up to 6 stops in-body image stabilization (IBIS) means you make no compromise when choosing the X100VI for your next creative adventure. With the versatility of 1.4x and 2x digital teleconverters, 4-stop internal ND filter, an optically precise 23mmF2 lens, and native Frame.io Camera to Cloud functionality, you can ensure that no moment is forgotten to time with FUJIFILM X100VI.