Labor Day SaleEnds September 7. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product Search
Main Content
Shop Sony

Sony - 75" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini

Model: K75XR70M2
SKU: 6674079
Sold byBest Buy

Customers are saying

Customers value the exceptional picture quality provided by this product. Users frequently highlight the screen's extreme clarity as a standout feature.

Generated by AI based on customer reviews.
See it in-store: Sterling has a demo model on display.

Highlights

Features

  • True RGB, the future of color

    Powered by a newly evolved Backlight Master Drive, Sony's True RGB drives three-color LEDs independently for unprecedented color volume, precise color gradation, and a significantly wider viewing angle.

  • Elevated color accuracy without compromise

    Sony unites the color range of our flagship OLED with the high brightness of a Mini LED. This combination enables enhanced color volume and the ability to render colors with greater accuracy.

  • See the hidden depths in a new way

    From the brightest peak to the darkest shade, Sony's True RGB captures subtle tonal details. It brings greater depth to the story on screen.

  • Color, faithfully reproduced

    Sony's True RGB sensing function detects LED operating efficiency in real time and optimizes brightness accordingly, so the TV consistently reproduces the color tones of the input video with high fidelity.

  • Vivid color from every seat

    With X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.

  • Smarter picture in real time

    The XR Processor uses AI scene recognition to optimize color, contrast, and clarity in every frame for lifelike realism.

  • Make everything you watch look closer to 4K

    XR Clear Image AI restores lost detail and reduces noise for a clearer, more natural image.

  • Contrast intensified. Depth amplified

    XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow.

  • Even fast-moving action stays smooth, bright and clear

    XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.

  • My Cinema presets. Tailored to the moment

    Choose from cinema-optimized picture and sound presets designed for various viewing environments. These presets adjust your TV for the best movie-watching experience with just a single step.

  • Cinema-like sound, perfectly matching pictures

    Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio+, what you see and what you hear are perfectly matched.

  • From stereo to expansive 3D surround, wider and clearer

    Ordinary sound becomes extraordinary. With our evolved 3D Surround Upscaling including proprietary virtualizer, stereo expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever.

  • Crystal clear voice. With AI technology

    No more muffled voices. Our Voice Zoom 3 recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear.

  • Easily expand your cinema: Direct TV connection

    Add just what you want, subwoofer, rear speakers, or both, directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience.

  • Control your BRAVIA Theater effortlessly

    Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

  • Touch and control from your headphones

    Control your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones.

  • Movies included with your TV in premium picture quality

    Access Sony Pictures Core with Pure Stream and the largest IMAX Enhanced collection included with BRAVIA.

  • Bring cinematic standards home

    Our TV supports the rigorous standards of Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X for an unbelievably atmospheric and immersive viewing experience.

  • Authentic picture. From the studio to your screen

    Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms.

  • Find what to watch faster with Gemini on Google TV

    Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place.

  • Compatible with Apple AirPlay 2

    Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

  • Google Cast

    Cast content from your phone or tablet directly to your TV.

  • Chat with Gemini hands-free to find the perfect movie or show

    Tell Gemini what you're in the mood for and get personalized recommendations. You can also find content, open apps, and control compatible smart home devices, all without reaching for the remote.

  • Take your PS5 gaming to the next level

    Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.

  • All your gaming essentials in one place

    Game Menu 2 lets you check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Multi-View in an instant.

See all features
Specifications
  • Display Type
    RGB LED
    Resolution
    4K (2160p)
    Screen Size Class
    75 inches
    High Dynamic Range (HDR)
    Yes
    High Dynamic Range Format
    HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
See all specifications
Sponsored

Reviews

Rating 4.9 out of 5 stars with 18 reviews

5 star rating. 16 reviews4 star rating. 2 reviews
100% would recommend to a friend
Customers are sayingCustomers value the exceptional picture quality provided by this product. Users frequently highlight the screen's extreme clarity as a standout feature.
This summary was generated by AI based on customer reviews.
  • Picture Quality (11)

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    LOVE THIS TV!

    I upgraded from a Sony 900E that I bought in 2017 and the differences in TV technology are more than apparent. I had planned to buy the Bravia 9 II but it wasn't available when I purchased this. I don't feel like I settled at all and in retrospect it was the smarter buy with almost all of the benefits of the flagship. The extra speakers in the 9 II didn't make sense when paired with a soundbar and sub. Picture has been amazing but admittedly still tweaking settings to my liking. The Google TV platform is a signficant improvement over the Android platform from the 900E. Admittedly, I prefer the APPLE TV, but with thre presets for Disney, Netflix, prime, and a star button that I programmed for HBO I like the one touch access and the precalibrated modes for those apps. I plan to calibrate the apple tv apps for more of a daytime viewing experience rather than nightime. Best of both worlds. Don't think buy this TV!

    Posted by James

  • Rated 5 out of 5 stars

    Does not disappoint

    Upgraded from xr75x90l and improvement is very noticeable. More vibrant colors, better shadow detail and black looks actually black with the Bravia 7ll. With professional mode selected, picture is excellent, only real tweek I made was to turn down brightness as I sit about 10 ft away. Have used with 4k ultra disc s as well as standard Blu Ray and they both look better than previous set. Viewing angle also is improved. Can't really comment on it's own speakers as mine is hooked up to separate audio system. ATSC 3 tuner works as it should also. Highly recommend!!

    Posted by MichaelM

  • Rated 5 out of 5 stars

    Incredible Upgrade!

    I recently upgraded to the Sony BRAVIA 7 II 75”, and coming from my older TV, the difference is clearly noticeable. The picture quality is on another level brighter, sharper, better colors, deeper blacks, and so much more detail. Watching 4K movies really shows what this TV can do. Even regular content looks noticeably better. I honestly didn’t realize how much of a difference a newer TV could make until I saw them compared. The BRAVIA 7 II feels like a major upgrade, and I’m extremely happy with my purchase. Definitely worth it!

    Posted by PedroG

  • Rated 5 out of 5 stars

    Otto and Matt fm Best Buy installed professionally

    Great Picture with extreme clarity - Super Sony 75 Class Bravia 7II True RGB. Otto and Matt fm Best Buy were very courteous and professional during wall mount install - Great Job by both!

    Posted by BrianB

  • Rated 5 out of 5 stars

    Sony Nailed it!

    One month with this TV has been an absolute pleasure. I previously owned the LG C3, which I absolutely loved, but this Sony is a different experience altogether. The deep, crisp colors provide a very rich and immersive viewing experience. If brightness is your top priority, I would still recommend going with an OLED. In my opinion, this Sony doesn’t quite match the brightness of an OLED. However, when it comes to pure picture quality, the Sony wins for me

    Posted by Bran

See all customer reviews
  • Customer reviews from sony.com
    See all sony.com reviews
    sony.com
  • Customer reviews from bestbuy-ca
    See all bestbuy-ca reviews

Compare similar products

Sony - 75" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini
Sony - 75" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini
4.9(18)

A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions.

Sony - 75" Class BRAVIA 9 II True RGB 4K HDR Google TV with Gemini and Anti-Glare screen
Sony - 75" Class BRAVIA 9 II True RGB 4K HDR Google TV with Gemini and Anti-Glare screen
4.9(14)

Our brightest and most colorful TV. Our flagship True RGB TV features our best anti‑glare technology and wide viewing angles, while delivering maximum color range and deep contrast with precise control—faithfully reproducing content with true‑to‑life color and detail.

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
4.6(627)

The perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.

LG - 77" Class C5 Series OLED evo AI 4K UHD Smart webOS TV (2025)
LG - 77" Class C5 Series OLED evo AI 4K UHD Smart webOS TV (2025)
4.9(953)

The advanced LG OLED evo C5-Series is better than ever. The LG OLED evo C5 is powered by the next-gen Alpha 9 Gen8 AI Processor —exclusively made for LG OLED—for ultra-realistic picture and sound along with boosted brightness for luminosity and high contrast, even in well-lit rooms. AI-assisted deep learning analyzes what you're watching and uses your preferences to choose the best picture and sound setting for your content. The C5's almost invisible bezel, ensures it blends with your surroundings. When you're finished watching, display art, photos and other content make the C5 a versatile statement piece. Search less and stream more, thanks to the next generation of AI technology from LG webOS 25. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos¹ for immersive sound you can feel all around you. FILMMAKER MODE allows you to see films just as the director intended. Packed with gaming features, the LG OLED evo C-Series comes with everything you need to win like a 0.1ms response time, native 120Hz refresh rate, with VRR for PC gaming and four HDMI 2.1 inputs.

Pros for Sony - 75" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini
Picture QualityPicture Quality, Brightness, Anti-Glare PerformancePicture Quality, OLED Quality, Color, ContrastPicture Quality, OLED Quality, Brightness, Setup Ease, Black Level
Cons for Sony - 75" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini
There were no cons for this product—There were no cons for this product—Connectivity, SoftwareConnectivity, Remote Control

Specs

Questions & Answers

  • is this an anti glare screen?

    Hi there, Thanks for considering Sony products. We're happy to help! The BRAVIA K-75XR70M2 doesn't have an anti-glare screen. Instead, it uses a semi-matte gloss finish. If you'd like to learn more about this product, please visit this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/k-75xr70m2/manuals Best regards, Estefany

    Answered by SonyListens
    SonyListens response

  • What is the size of box tv is packaged in?

    Hi Boe! Thanks for asking. We're happy to help! The packaged box for the Sony K-75XR70M2 TV measures approximately 70 1/2 inches wide, 46 1/4 inches high, and 7 3/4 inches deep (1788 x 1173 x 194 mm). If you'd like to learn more about this product, please visit this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/k-75xr70m2/manuals We really appreciate you thinking of Sony for your purchase! Best regards, Estefany

    Answered by SonyListens
    SonyListens response

  • I just purchased the Bravia 7ii 75 inch tv but have not put it up yet. Is the motion handling better than average for football, NBA , hockey?

    Hi Wolfpack, The BRAVIA 7 II is part of our current lineup of televisions and features a high-performance panel with a 120Hz refresh rate, ensuring smooth and responsive visual clarity for fast-paced sports like football, the NBA, and hockey. Additionally, the TV provides the ability to customize your Motionflow settings depending on the specific sport or content you are watching, allowing you to fine-tune the picture to your personal preference. If you experience any motion handling issues or want to optimize your setup, you can refer to this helpful article with recommendations here: https://www.sony.com/electronics/support/televisions-projectors/articles/00153243 Thank you for choosing Sony! Regards, Dominick

    Answered by SonyListens
    SonyListens response

  • Is the 2026 Btavia 7ii stand adjustable? I need to have the height with stand 40.5.

    Hi Ck, Thank you for your question! The stand on this model is not height-adjustable, and it features a fixed height layout. Because of this, it cannot be adjusted to a height of 40.5 inches. Thank you for considering Sony! Regards, Dominick

    Answered by SonyListens
    SonyListens response

  • DTS-HD MA and DTS:X doesn't get passed through eARC to my surround sound system. The Bravia 7 II only sends DTS Digital audio codec to my surround sound, but with no sound. Has anyone gotten it to pass through? Contacting Sony was no help.

    Hi Nate14, I understand that your K75XR70M2 is having issues with DTS-HD MA and DTS:X. For us to better assist you, please email us at socialsupport@am.sony.com with the following details: Name: Model Number: Issue: Telephone Number: One of our technical specialists will call you back within 2 business days. Sincerely, Eliab Sony Social Support

    Answered by SonyListens
    SonyListens response
Ask a question
No content

Customers often buy these together

Monitor and Television Mounts

Soundbars

More recommended items

  • PEARL 48 8K-10K
    4K HDMI (2.0) Cables
  • Rocketfish Protected Grounded
    Surge Protectors
  • Front. Apple - TV 4K 2022 Family 128GB Streaming Device (3rd generation) - Wi-Fi + Ethernet - Black.
    Streaming Media Players

More to consider

Sponsored

Discover related products

Keep exploring

Sponsored
Sponsored

Finance Options

My Best Buy® Credit Card
Choose a benefit:Or
Lease to own

Special Offers

Top Offers
Included with Purchase