Sony - 98" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini
About this product
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions.
Screen Size Class
98"Series
BRAVIA 7 IIHighlights
True RGB, the future of color
Powered by a newly evolved Backlight Master Drive, Sony's True RGB drives three-color LEDs independently for unprecedented color volume, precise color gradation, and a significantly wider viewing angle.
Elevated color accuracy without compromise
Sony unites the color range of our flagship OLED with the high brightness of a Mini LED. This combination enables enhanced color volume and the ability to render colors with greater accuracy.
See the hidden depths in a new way
From the brightest peak to the darkest shade, Sony's True RGB captures subtle tonal details. It brings greater depth to the story on screen.
Color, faithfully reproduced
Sony's True RGB sensing function detects LED operating efficiency in real time and optimizes brightness accordingly, so the TV consistently reproduces the color tones of the input video with high fidelity.
Vivid color from every seat
With X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.
Smarter picture in real time
The XR Processor uses AI scene recognition to optimize color, contrast, and clarity in every frame for lifelike realism.
Make everything you watch look closer to 4K
XR Clear Image AI restores lost detail and reduces noise for a clearer, more natural image.
Contrast intensified. Depth amplified
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow.
Even fast-moving action stays smooth, bright and clear
XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.
My Cinema presets. Tailored to the moment
Choose from cinema-optimized picture and sound presets designed for various viewing environments. These presets adjust your TV for the best movie-watching experience with just a single step.
Cinema-like sound, perfectly matching pictures
Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio+, what you see and what you hear are perfectly matched.
From stereo to expansive 3D surround, wider and clearer
Ordinary sound becomes extraordinary. With our evolved 3D Surround Upscaling including proprietary virtualizer, stereo expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever.
Crystal clear voice. With AI technology
No more muffled voices. Our Voice Zoom 3 recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear.
Easily expand your cinema: Direct TV connection
Add just what you want, subwoofer, rear speakers, or both, directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience.
Control your BRAVIA Theater effortlessly
Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.
Touch and control from your headphones
Control your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones.
Movies included with your TV in premium picture quality
Access Sony Pictures Core with Pure Stream and the largest IMAX Enhanced collection included with BRAVIA.
Bring cinematic standards home
Our TV supports the rigorous standards of Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X for an unbelievably atmospheric and immersive viewing experience.
Authentic picture. From the studio to your screen
Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms.
Find what to watch faster with Gemini on Google TV
Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place.
Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
Google Cast
Cast content from your phone or tablet directly to your TV.
Chat with Gemini hands-free to find the perfect movie or show
Tell Gemini what you're in the mood for and get personalized recommendations. You can also find content, open apps, and control compatible smart home devices, all without reaching for the remote.
Take your PS5 gaming to the next level
Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.
All your gaming essentials in one place
Game Menu 2 lets you check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Multi-View in an instant.
- Display TypeRGB LEDResolution4K (2160p)Screen Size Class98 inchesHigh Dynamic Range (HDR)YesHigh Dynamic Range FormatHDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
Reviews
This product doesn't have any reviews yet.
From the manufacturer
Compare similar products
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions.
Our brightest and most colorful TV. Our flagship True RGB TV features our best anti‑glare technology and wide viewing angles, while delivering maximum color range and deep contrast with precise control—faithfully reproducing content with true‑to‑life color and detail.
Step up to Mini LED brightness and contrast, and the big screen experience you’ve always dreamed of. A crystal-clear picture, upscaled with AI technology, and sizes ranging up to a massive 98 inches, will make movie nights unforgettable. Unique gaming features and support for HDMI 2.1 unlock the full potential of your favorite games.
The TCL QM8L Series delivers the ultimate performance for cinematic viewing, fast-action movies, and live sports. Experience an unprecedented visual spectacle with TCL’s Deep Color System, which utilizes Super Quantum Crystals (Super QLED), an UltraColor Filter, and an Advanced Color Purity Algorithm to produce more vivid colors and deeply nuanced shades with exceptional accuracy and realism. Blooming is virtually eliminated by the proprietary TCL Halo Control System, an advanced architecture featuring up to 4,000+ Precise Dimming Zones and 6,000 Peak Nits brightness, guaranteeing pure black levels and a brilliant, "Halo-Free" image in virtually any room lighting environment. This stunning clarity is optimized scene-by-scene by the advanced TSR AI Pro Processor, which uses machine learning to deliver an unrivaled cinematic experience, complemented by a 144Hz native panel refresh rate and Motion Rate 480 for best-in-class motion clarity. Visually, the TV blends seamlessly into any living room, featuring the WHVA 2.0 Ultra Panel with ZeroBorder for wide viewing. Finally, to match the premium picture, the QM8L features Expandable Home Theater with Audio by Bang & Olufsen, an integrated spatial sound system complete with built-in subwoofers, surround channels, and a center channel, providing a truly immersive Dolby Atmos experience.
| Pros for Sony - 98" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini | |||
|---|---|---|---|
| There were no pros for this product— | There were no pros for this product— | Picture Quality, Size, Performance | There were no pros for this product— |
| Cons for Sony - 98" Class BRAVIA 7 II True RGB 4K HDR Google TV with Gemini | |||
| There were no cons for this product— | There were no cons for this product— | Brightness | There were no cons for this product— |
Specs
Be the first to ask a question.
We’ll try to get your question answered within 24 hours by a Best Buy customer or brand representative.
More to consider
$5,499.99The price was $5,999.99
$4,498.00The price was $4,699.99
Discover related products
$169.99The price was $172.99
Keep exploring
$79.99The price was $83.99
$3,498.00The price was $5,267.92
$1,530.98The price was $1,599.99
