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The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch.

The perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.

Self-illuminating pixels deliver the dramatic contrast of OLED and dazzling, expert-validated color, driven by our advanced AI processor. Experience a stunning picture with enhanced brightness and depth, all in a sleek design with a thin bezel. Dive into your content with Samsung Vision AI experiences and immerse yourself in multi-dimensional audio with top-firing speakers.

Our fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra smooth action for crisp visuals at blazing fast speeds whether you're streaming or gaming.
| Pros for Sony - 65" Class BRAVIA XR8B OLED 4K Google TV | |||
|---|---|---|---|
| Picture Quality, OLED Quality, Setup Ease, Black Level, User Interface | Picture Quality, Black Level, OLED Quality, Design, Ease of use | Picture Quality, OLED Quality, Setup Ease, Design, Performance | Picture Quality, OLED Quality |
| Cons for Sony - 65" Class BRAVIA XR8B OLED 4K Google TV | |||
| Brightness | Brightness, Connectivity, Remote Control, Price | Remote Control, Connectivity | There were no cons for this product— |
Customers are delighted by the excellent picture quality and impressive OLED quality of the 65" Class BRAVIA XR8B OLED 4K HDR Google TV. Reviewers find the television easy to set up and are impressed with the deep black levels. However, some customers have noted that the brightness may be too low for certain room environments.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
On my 2nd Sony, first with OLED, and to say I'm impressed with this TV would be an understatement. Out of box it was a bit dim/darker than I like...part of it's initial power saving settings, but a quick adjustment of the gamma and black levels and it's right where I wanted it. Stand is more than high/wide enough for my soundbar and plenty of room for a bigger/longer one if I upgrade that. The picture is beautiful! Even caught myself watching movies and shows I had already seen just to experience them this sharp! The only thing I would change, and it's minor, would be a remote that also has ff/rewind buttons to go forward/back faster or slower, but that's nitpicking as I can still do that at a basic level with this remote. Fantastic picture, excellent price, zero complaints.....and I'm a picky old man!
Kauaiman Posted
We recently replaced our LG OLED 55" with this 65" Sony Bravia, and we've been very happy! Frankly, we were happy with our LG as well, but we've had it for 8 years so we felt it was time for an upgrade. I set out assuming I'd get another LG but felt on the Labor Day sale, this 65" model for $1399 was the better deal. We were happy with our LG but it wasn't like we were particularly brand loyal...I just thought I'd look at an LG since we were familiar with it. But at the end of the day, moving up to the Bravia, with some extra sound features plus a better Smart TV set up, was what swayed the decision. Understand, if you've never had an OLED before, the baseline for the picture quality is AWESOME! So we're happy with this picture, and since we only use if for movies and sports (no gaming), this model seemed like the best value for the money!
BobP6825 Posted
For those complaining about the apps on this TV every single TV is like that you always have to buy an aftermarket streaming device best one out there is Roku other than that I own the Bravia 8 The Bravia 8II Bravia A95L & none of them can compare to this TV the sharp picture quality color the brightness everything you could ever want in a OLED perfect for TV shows movies gaming you name it you will not be disappointed!
Dee14 Posted