So i struggled with the decision to keep or return this product for almost 30 days before i eventually decided to return it.
I loved the design and feel of it as it is one of the smallest and lightest fitness bands out there. It's got a sleek one piece all-rubber design (which includes the display front as well). It's light weight, comfortable to wear and easy to read. I chose the Garmin product lineup over Fitbit for the simple fact that all Garmin fitness bands are water proof and can be used for swimming and showering, Fitbits are not believe it or not. That was a deal breaker to me for Fitbit.
Eventually what turned me off this particular model however were two things. First, the display was not always on. The display turns on when you lift your arm to look at the watch, which i found to be not very practical. You couldn't just glance at it to tell the time you had to move your arm towards you to activate the display which did not always work the way it's supposed to all the time, that meant i had to double tap the display to get it to turn on just to tell the time, so again, not as practical for telling time. Second, i found the bluetooth range was not that great. I mainly got this band to receive notifications while i'm away from my phone at work but the connection would cut off about 2 rooms away. So to sum up:
Comfortable, light, small and discrete, nice overall design, all-rubber no plastic, WATER PROOF, built-in heart-rate monitor, receives notifications (calls, text, email, social apps, weather, news, ...), very good fitness tracking capabilities, touch display, bright display, auto brightness feature, can be set to display in vertical or horizontal orientations, different display faces to choose from, very customizable, good battery life (5-7 days for me).
Display is not always on, bluetooth range is not that great in an office setting, display seems a bit "cloudy" because of the all-rubber casing and display cover (some people complained about that but personally i didn't mind it)
I ended up returning it and getting the next model up from Garmin called "vivosport" which even though is a bit wider, thicker, heavier and more expensive than this mode, has an always-on color display, not cloudy, and had a slightly better bluetooth range in practice.