I got the a9g right off the bat because of the hype behind Sony. I do love Sony also but when I got it I was dissapointed. It was very dim compared to other oled TVs to date. I didnt see the value because of the festures it was lacking compared to lg. I ended up returning the a9g after I went back tot he store with my own USB stick with my own content. I watched both side by side for 2 hours and in literally almost every scene I preferred the lg c9 this just shows lg has now caught up and even surpassed Sony in ways. Add in the fact your set for future features like hdmi 2.1. People dont truely understand that 2m1 even fixes issues displaying regular native 4k content. Did you know 4l content takes over 20 gbps and our hdmi 2.0 only do 18 gbps some really only 16 gbps. Did you know native 1080p content takes over 17 mbps and again most of our 18 gbps hdmi cords really arent even 18 there more like 15 or 16. So just keep that in mind hdmi 2.1 does more then people truely understand dit isnt just for 4k@120. So add in the fact it has hdmi 2.1 and input lag of 13 ms. So yeah I mean it literally beats the aony a9f in almost every area even the upscaling was just as good. Also keep in mind it actually displays Dolby vision the way it should instead of allowing the app to process it like Sony does for some odd reason. This truely is in my opinion the best TV of 2019 for festures and performance and for the price you just cant beat it. Outstanding job lg you did fantastic. Cant forget the operating system it's the best of any brand and I think we all know that by now. So there is just so much going for the lg c9. This is also the cleanest display lg has ever released excellent uniformity almost no banding superior above black performance I haven't seen any macro blocking and the noise reduction is top notch it's a home run

Full disclosure, I am an employee at Best Buy. I ordered this Television on Saturday and the Geek squad delivered and mounted my television and did an amazing job. I am coming from a 55 in c7 lg Oled which was amazing. This has the same great quality but the extra processing really makes a difference with motion and the subtle color differences really improve the viewing experience. Setup is super easy(I did not let the geek squad do that as I am picky) and it recognized my DirecTV box right away. Being that this Television is not currently on display yet as of this review, I can honestly state it looks better than the c8, and it's equal to if not better than Sony's A9f Oled. ONE THING I WILL RECOMMEND, IF YOU DON'T GO WITH THE GEEK SQUAD SETUP MAKE SURE YOU DISABLE AUTO POWER SAVING, AND WHEN SETTING UP, DONT FORGET WHEN PROMPTED TO HIT NO ON KEEPING VOICE GUIDANCE ON, THAT'S ANNOYING AS ALL HECK.

Make no mistake, this is a really good TV. It's packed with features: HDMI 2.1, very slim design, easy user interface, and crazy bright for an OLED. Unfortunately, its not perfect. Motion blur, even when set on high to correct, happens during fast moving sports. The screen pixelated during a huge action explosion scene. Full disclosure, the motion blur and pixelation happened when watching cable. It's great with movies and 4k content. Also, the eARC doesn't work properly. Every time I turned the TV on I had to reset the eARC feature to get sound. Some contrast is lost with how bright it is. Ultimately I returned it and went with the Sony A9G. It handles motion better, the explosion scene didn't pixelate, and eARC works. Colors are more natural than the C9 and some scenes have better contrast, though it doesn't get as bright as the C9. With all that said, the C9 is still a really good option and more affordable. It's a good all around TV.

I am a proud owner of the B6 model. My home was hit by lightning and knocked out all of the hdmi ports on all of my electronics. Thank goodness for insurance! Well I decided to upgrade to the 55' and 65' C9's. Same great performance with a few additional bells and whistles in the settings. I am truly impressed with the sound even though I bypass the sound with true 7.1 surround. Out of the box the picture was pretty spot on and there are several pre selected enhancements if you aren't comfortable calibrating yourself. Excellent black levels and perfect viewing from any angle. These are the thinnest tv's you can probably buy right now. It's early in the year but this has to gain honors for one of the best if not the best set of the year.

For the price, to get an OLED with this quality picture it is a great deal. However is it the best OLED? No. I eventually traded it for the Sony A9G OLED which is astounding. But of course a lot more money. The sound on this is its biggest downfall. If you get a sound bar then it doesn't matter. But Sony's acoustic audio built into the screen is amazing. The picture is fantastic on this but do not put it next to the Sony A9G or you will be spending a lot more money buying the Sony. But this latest generation of LG's OLED is a great TV for this price with a great picture.

I upgraded from a 2013 top of the line Samsung 2013 model. So any review that compares last years model to this year's model won't be helpful. If you have a 4 to 7 year old tv and you have the budget for this tv there is no question that you should buy it! The black levels are amazing. The contrast and HDR modes are crazy good. The best part of this tv is that it is semi future proof with its HDMI 2.1 and eArc. I know that I tolerated not upgrading fast enough from the last cycle of tech, but I'm sure I will get at least 5 to 7 years out of this tv.

For someone who has never bought into new TVs as soon as they come out I gotta say I am taken aback. With lg coming in this year and overhauling the AI features on their OLED lineup and the nano cell TVs is impressive. Goodbye soundbar and universal remotes this here is a tv that fits all the needs. Pinpoint accurate color levels. Intense 4K gaming with 60fps and with deep learning to help combat the dreaded image retention I’m just stunned. Never have I felt that my tv can do more than I can but I’m just thrilled. Definitely an LG believer from here on!!

My first OLED experience and totally loving it. Stepping way up from an old school Plasma and don't think I can look at any other TV that isn't OLED again... Amazing, crisp picture quality and true blacks from LG. The ease and smart TV functions are great. The sound is also pretty good for just the TV speakers. Definitely worth the upgrade and wouldn't do anything else except an OLED. Best Buy experience was amazing. Ordered online and pick-up was in about an hour! Great staff to help move to my vehicle and load up.