Awesome TV. I want to clarify something with reviewers upset over a pure dark image not looking PURE BLACK.
There are three types of LED displays. Edge lit, direct lit (this tv model, edges and center are lit) and all array. (multiple areas in the display. Normally on the higher end OLED and high-end models within the same line).
Direct lit (this tv), is better than edge lit. (Edge lit is normally added into the introductory models. Does a really good job it can light certain areas of the display whether it's a center or around and sections and make them clearer and darker however be realistic, if you want a display to create pure black that shuts completely off where you do not see the lighting panel behind it go spend $3k- 5000 on a 65 inch television of the OLED brand because those are the only ones that produce a perfect black picture. Or look for an 'All array display'. Which tends to be on higher end tvs. Direct lit, is above edge lit.
Also take into consideration that the bigger you go on television if the screen goes completely dark and you're watching content and lets say switching channels, you will BARELY notice it. Unless you're looking for it. Watching films, games etc is not noticeable, even in night scenes (films/games etc)
Back to the review: awesome picture, images and color reproduction and I have not seen anything where the black screen lighting looks visible in films or games even Netflix streams. Even when I watched the credits of a film, the white scrolling images and black background looked nice no 'grey effect' or ghost light effect. The TV can also automatically detect when you're watching a film a that has black bars and will simply shut off the light system on top and the bottom using the left and the right side of the TV including the center to light up the image, making the black bar look pure black. I upgraded from a 2 year old nano display to this TV purely for the size and because the panel was direct lit. As well as all the updated features like 120hz panel, HDMI 2.1, and all the updates needed to take advantage of next generation system like the PlayStation 5 and Xbox X. If you're looking for something that can handle next generation systems like a PlayStation 5 this is one of the perfect models it's actually a gaming TV and can take advantage of everything they have to offer.
Not only that but it can handle HDR/Dolby vision and includes the updated Dolby vision called Dolby vision AI.
It also has an art mode which normally is included in the higher end LG model and I've been with LG for the past 15 years this is my 4th television from them. And I have never been disappointed. This model when something shuts off say your Netflix stream or you shut off your video gaming device it turns on the art display on, showing still images scrolling like a hung picture frame. (various ones to avoid burn in) and you can also download more images using the built in art mode app. LED televisions are less susceptible to burn ins then OLED and can handle still images like an icon, logo, game health bar etc without you worrying about a burn in. You would have to leave the image completely frozen still for over 24 hours to maybe days for it to burn in on a LED. Even than, LG has a safety measure to auto shut off when no activity is 'sensed'.
The only thing this television is lacking is a Wi-Fi six support but that's a fairly new standard that only now is starting to gain traction, but not highly supported. Even than, its built in Wi-Fi is more than enough to handle 4k. If you have any stuttering when watching a stream simply just plug in directly the wireless connection and you're done.
I have absolutely nothing negative to say, the control is responsive, fast, quick and this model the 2021 version they simplified the settings, making it less cluttered. The only thing I would tell people is update your television first and then mess around with the settings. You may also want to disable in the support section of the settings menu AI brightness because it uses the ambient light around it to change the picture lighter or darker. Once you shut it off, whatever setting you set it to will stay permanently that way vivid, standard etc etc and take into consideration that when you're watching something that has HDR in a stream or on your video gaming system or physical 4K Blu ray player: It goes into HDR mode which means that you have to change the settings again for it to remember it. HDR Vivid, HDR cinema etc etc
The images I'm uploading right now are side angles and daytime pictures to get a general idea what to expect. Take into consideration also that I'm surrounded by windows and the only time I notice any form of reflection coming from the right side is if I'm completely to the left side of my living room, watching a pure blank screen I could very easily just roll the blinds up and it's gone and at night time no outside light is visible. If you have a lamp nearby like say on the right, left side, or anywhere within the seating area on at night time or daytime... it will reflect but that's standard with any television.
After showing one of my friends this who wanted to buy a new television, he left the house, went to Best Buy and purchased the same tv after viewing it in my home.