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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 957 reviews
  • Pros mentioned:
    Color, Hdr

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Previously purchased last years Sony x900H and loved it. Just purchased this years xr90j which replaced last years 900H. The 90j is a great upgrade. HDR is much brighter. Colors are incredible. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ari1979,
      Thank you for your patronage! This is definitely a great choice for a TV upgrade. Nice to hear you like the brightness and incredible colors with your new X90J TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Vrr

    Rated 4 out of 5 stars

    Things u should know b4 buying

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My issues For new console xbox series and ps5 is you should know dolby vision does not work with 120hz turned on in consoles it only runs in 60hz. Still no vrr and its Feb 2022 but the older tv from 2020 got vrr update. Other than that for streaming, tv and gaming pic is great. If looking for a mid range price tv you all should seriously consider sonys x90j.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MonkeyInSpace, We appreciate the review/comment. We're glad that you enjoy gaming with this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      While the X90J supports 4K120Hz and Dolby Vision, the TV does not support Dolby Vision at 120Hz at the same time. The VRR feature of the X90J will be coming via future firmware update. Please check the TV model at our support website (https://www.sony.com/electronics/support) for product updates and announcements. Currently, only the X85J and X91J series supports the VRR feature. Thanks! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Happy Buyer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love it! cannot go wrong with this TV. Picture ,sound, color is great. had bought another brand from Wal mart it was awful so we already have a Sony in the Livingroom and had for yrs and no problem and beautiful picture and color and sound so went back to the Sony for the bedroom .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Myers, We are thrilled to know that you love your new Sony Bravia 4K TV. We always strive to deliver the best picture and sound quality with our TVs. ith the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was easy to set up out of the box. Just take note that the legs are very far apart on this TV. I knew this going in and purchased a swivel stand that sits on top of our furniture. Beautiful picture. Love that I can play music and have the option to turn the screen off.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MissChris, Great! Good to know you like the ease of setup, excellent picture quality, and the feature to play music while the screen display is on stand by. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Almost great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, true 120hz @4k panel with hdmi 2.1. The one caveat keeping it at 4 stars rather than 5 from me is that its supposed to have variable refresh rate capability, but that apparently won't be enabled in software until some unspecified later time. That's not a deal breaker for me, but it is still the situation as it stands. Great tv, beautifully performant panel, but missing a feature its being sold as having. If you don't care about variable refresh rate, this is still one of the best LED tvs money can buy. You can find more-or-less equally good tv's for a bit less money, but they're also generally a bit less good in some ways that you'll have to decide for yourself as to how important those might be. Sony tends to make really good tvs, and this one is a really good tv held back from being truly great by Sony shipping it without VRR functionality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jake, Thank you for taking the time to review the XR55X90J. We apologize if this is inconvenient for you. VRR will be coming via a future firmware update. Please check your TV model at our Sony eSupport website for product updates and announcements. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We're looking forward to your next purchase! Thanks! Jay Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Vrr

    Rated 4 out of 5 stars

    Some good, some bad

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Colors like red don't pop like they should because it's lacking wide color gamet. Also it's kinda annoying VRR isn't supported on the HDMI 2.0 ports. Using Bluetooth ear buds has noticable lip syncing issues. Speakers are also not so great. Otherwise it has great gaming features and a satisfactory picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joker64, thanks for choosing and purchasing our product. We're glad you are enjoying our XR55X90J with games. We're sorry to hear that you have issues with the picture and sound quality, VRR and Bluetooth features on your SONY unit. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. You can also configure various settings related to the TV’s sound such as sound quality and sound mode. Please follow these links for more details:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html

      The picture and sound do not match because the sound is delayed due to the properties of Bluetooth. You can adjust the output timing of the picture and sound with the A/V sync setting. Please follow this link for more details:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-05_10.html?hl=delay

      VRR feature is only available on HDMI 3 and 4 ports.

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Huge step up from Mitsubishi rear projection CRT

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    In store, there is a nice arrangement of the different Sony models all near each other. This is a good way to compare picture quality. The demo reel they have on is construed to look great on all of them... But you can use the remote control to go to the Home page and at least compare that on each one. I'm really happy with this TV so far. It's a huge improvement over the rear projection CRT that it's replacing. Picture quality is good. I haven't noticed local blooming concerns yet. Audio quality is way better than I'd expected for built in speakers, but I output to a separate home theater system anyway (and that is much better). Disappointingly, the remote control isn't "universal." I can't program it to control my AV receiver. I think that I'd need to replace the receiver with one that has HDMI ARC and/or eARC in order to get power/input/volume control on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jonathan,

      We're glad that you like the sound and picture quality of the TV. We also understand your concern about the remote control. With the BRAVIA Sync function (Control for HDMI) of the TV, you can operate a connected BRAVIA Sync-compatible device using the TV remote. We do recommend the Sony STRDH590 or STRDH790. For more information about this function, please refer to this link:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/04-07_02.html

      With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Beautiful picture and easy to set up

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lovely television which was easy for my husband and me to mount on the wall. Quick installation and connectivity to cable, Firestick and the DVD player. I am still getting used to the remote which is not as user friendly as others we have had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Psychiatrymomdoc,

      Thanks for sharing your review and experience with the X90J. We're glad that you had an easy time setting up the TV. The steps on this link may help you in using the remote control:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-07-02.html

      With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a old Sony Bravia to this mainly for ps5 use and this is a perfect entry level tv especially for next Gen gaming. Graphics look amazing on this also comes with one hdmi 2.1 port which is important if you are looking get the full experience of your next Gen console.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Great for Next Gen Gaming

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The absolute nicest TV I have ever owned. The smart tv portion is actually worth using. I bough specifically for my game room for my PS5 and Xbox Series X for 120FPS at 4k and it delivers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello jbar,

      Fabulous! We are extremely pleased to hear you are satisfied with the incredible picture quality & amazing features- especially when using the latest gaming console, PS5 and Xbox Series X of our X90J.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Does everything well!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony always delivers. I am just an average user and only stream TV. I have owned many sony tv's over the year and never had an issue with the brand. Same goes for this purchase. It was very easy to setup the setup guide was easy to follow. It has a great picture, a unique and impresive simulated surround speaker system. What more can you ask of a TV. I decided on this model because when compared to more expensive unit(Although this ws not a cheap set) I could not see the value of spending more when I couls not see an improvment. You can not go wrong with this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steve, That's great! We're glad to hear that! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Would buy again

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    awesome, the screen is delicate. I broke it trying to set a keyboard down and knocked into the screen.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Great Rv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I previous TV was the sony xbr900F. Which is a great tv, but this tv is in my mind a step up . Great picture and refresh rate for the nextgen xbox series x .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Banx, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Picky

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have the tv for more a month and we love it so far .my hubby is so special when it’s about TVs, the colors the sounds are great specially if you love to watch movies at night, colors are great black parts are totally black when the movies get dark .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Momma1, Congratulations on your new Sony X90J! We're very happy to hear that you and your husband loves the incredible colors, great sound, deep blacks, and overall picture quality of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    LOVE this TV! HUGE upgrade over my last one (LG piece of garbage that developed lines in it and needed to be replaced within 3 weeks of buying it). Fast operating system, easy to use, looks great, absolutely what I was looking for! Worth every penny!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TR66, Thank you for upgrading to your new X90J! We're glad you love the smooth and snappy operating system, ease of use, great design, and you feel that the TV is worth its price. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. The availability of Android TV apps is different depending on the country or region where the TV is being used. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 4 out of 5 stars

    Trades blows with last year

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Some noticeable blooming, and black levels not as deep as last year's x900h. However 4K @ 120Hz now functions and looks as it should. Color accuracy also not as good as last year, with a bit of a green tint especially in Dolby Vision. Does get brighter than the x900h though. All in all probably the best gaming LED TV you can get, and pretty decent for videos and movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CTMaudi, We appreciate your feedback about the picture quality of your new Sony Bravia TV. The picture quality will also depend on the source and the TV's settings that you can always adjust from the Settings of the TV: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html. We also recommend updating the firmware of the unit. The updates include key features, applications, bug fixes, and feature improvements. Powered by our Cognitive Processor XR, this TV reproduces color in a way that humans find beautiful. By precisely balancing the light output across the screen, dimming some areas, and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great 4K TV from Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very happy with my purchase so far with this TV. I did lots of research before purchasing and this landed in my price range and after viewing it in store to see the comparison in quality, I was sold. My 4K movie titles look great on this set!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi reymeale, You've made an excellent choice! We're thrilled you appreciate the incredible 4K TV display of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Sony TVs are too pricey for what they deliver

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a Sony, so no questions about quality. However, it's too pricey. You can get similar picture quality from the high-end TVs from TCL or Hisense at almost half the price. Get added insurance with a TCL or Hisense if you are hesitant about how long the TV will last. Still overall will be cheaper.

    No, I would not recommend this to a friend
  • Cons mentioned:
    Glare

    Rated 4 out of 5 stars

    Good not great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv came very well packaged and well protected from most incidental drops. The set-up process was not documented all that well but most of the steps were an automatic run thru process. I did have to look up a couple of Youtube videos to get the proper settings. Overall I would say this is a good tv not a great one, for the cost of it, I'm a little disappointed. The corners of the display are not well lit. In most cases of scenes with a lot of color it's not that bad, but when there is a lot of white or lite solid color you notice the corners being dark and its not as bright as I would have hoped for. Another minor issue is this tv is pretty slow to aquire a signal. When it starts up you have to look at a splash screen with what hdmi port is connected and that the internet is connected, then after about 10 seconds the picture comes on. Overall not the best value for the money, if it lasts a long time maybe that will increase though. They ask in the review process if you would recommend this tv, I would say yes because I believe Sony makes a quality product; but no if you want the most bang for your buck.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Danimal, Thank you for the detailed review of your new Sony XR55X90J! We're glad you like the easy initial setup process and picture quality of your new Sony TV. We would like to know more about the issue that you're experiencing on the corners of the TV display so we can better assist you. May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90J :

      And with regards to the TV taking some time for app icons to appear on the Home menu or the picture to display after turning the TV on, To improve the situation, use the remote control to turn the TV off and on instead of unplugging and plugging back in the AC power cord.

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Sam Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Hdmi ports

    Rated 4 out of 5 stars

    Fantastic look but mising features

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has fantastic color depth and black levels for an led tv. The TV desperately needs variable refresh rate and dolby vision for gaming though. It is also kind of anniying that one of the two hdmi 2.1 ports is taken up by the arc port so if you have two game consoles you have to swap the hdmi cable

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Evan, we're glad you like the picture quality of our product. VRR will be available via a future firmware update. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback on our product. Thank you for choosing SONY. ~Earl Sony_US