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Customer Ratings & Reviews

Your price for this item is $539.99
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The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 633 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Why did we wait?!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow! The picture quality is unbelievable as is the audio! We've been able to skip the external soundbar. It is a bit pricey, but OH SO WORTH IT!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Workingfromhome, We're glad that you appreciate the picture quality of this BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Black levels, Brightness

    Rated 5 out of 5 stars

    Blackest of blacks

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV- deepest blacks, bright and realistic. Love watching movies and even network Tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Loloi, Awesome! Thank you for taking the time to write such an amazing review of your experience with your new BRAVIA XR A90J OLED TV! We are extremely pleased to hear you appreciate the exceptional picture quality especially the black levels, naturally beautiful colors, and improved brightness. It's nice to know you’re now able to enjoy immersive, engaging cinematic experience in your home. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Our unique ambient optimization technology with light and color sensors automatically adjusts pictures and sound to your environment. Thanks for leaving us such a wonderful review! Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A...MA...ZING!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV is jaw-droppingly great. Of course, the source of the picture has to be factored into the equation. Live sporting events are almost mesmerizing. You can literally count the blades of grass on a football field. On a person's face, every bump, blemish, and freckle not covered with makeup is apparent. I have not had the opportunity to view a 4K broadcast as yet, but I have viewed a few 4K DVDs, and they have been spectacular. There is so much I have yet to learn about the A90J, but I don't regret for a minute having splurged on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jonalex,

      Amazing! We're glad that you are enjoying the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Buy employees are why we choose Best Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture! It's a Sony... Interestingly my cable company, Spectrum/Charter is not compatable with Sony:( so we did a workaround by downloading apps, not sure how other cable companies or TVs work together, if it even does. The Best Buy employee helping us with the TV explained the difference in the sound bars and the racket to go with our TV. It Sounds and looks awesome! Every single employee and Total Tech delivery and set up person at Best Buy is awesome and truly cares about the customer, that is why we always shop at Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marr,

      Thanks for sharing your review and experience with the Sony A90J. We understand where you are coming from. We're glad that you like the picture quality of the TV and everything was handled professionally.

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Black levels, Picture quality

    Rated 5 out of 5 stars

    Beautiful picture

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I compared the A90J and the Samsung Q90. The picture in my opinion was much better, colors were deeper and blacks much darker.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GJEN1017, Awesome! Thank you for taking the time to write such an amazing review of your experience with your new BRAVIA XR A90J 4K OLED TV! We are extremely pleased to hear you appreciate the exceptional picture quality, especially the black levels, natural colors, and improved brightness. You’re now able to enjoy immersive, engaging cinematic experience in your home. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Black levels, Picture quality

    Rated 5 out of 5 stars

    Most Amazing TV Picture Ever!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Colors are perfect, started watching action movies I have seen before. Dark scenes have clarity. Great value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobotQueen,

      Great! We're glad that you like the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Astonishing picture. Replaces 2 year old LG C9.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Yes I replaced my wonderful 2 year old LG C9 and the improvement in image quality is huge. This is a leap forward for OLED. Nothing compares to this set. It is expensive, but I cannot ding it with fewer stars for that. It truly is the best and deserves 5 stars from objectively assessing image quality. If you can, buy it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tominmpls,

      You made the right choice in upgrading to the Sony A90J! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Amazing T.V.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve only purchased Sony televisions for one reason, they are the best. This one is no exception. Color and picture quality are amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Murphy42, Thank you for the awesome review! We're very happy to hear you appreciate the amazing color and picture quality of your new Sony A90J. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.
      Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Setting the bar for 2021

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lives up to all the hype! Replaced a 46" Samsung 3D LED in our family room with this after reading a bunch of reviews and watching several videos. It wasn't until I saw it in person at my local store that I was truly sold. Everything else now just seems so underwhelming. Yes, there are cheaper alternatives that provide a great experience, but if you can afford it...it's worth it!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaminZ22, Thank you for upgrading to your new A90J 4K OLED TV. We're very happy to hear you're enjoying the overall features of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 1 out of 5 stars

    Don't buy a Sony without research on YouTube

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I used to think Sony's were good TVs but so many people are having problems with these TVs I bought an extended warranty from The Geek Squad come to find out they came out yesterday and could not fix the TV even though Sony sent the right part come to find out the board that they sent was bad so now I have to wait another 7 days so that makes it 14 days and then if they can't get it right then I'll have to wait another 7 days so that'll be 20 days I wouldn't own another Sony TV if you were to give it to me buy Samsung anybody else that will take care of their customers cuz Sony don't care about you

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Redbmw45,

      We're sorry to hear about what happened to your TV and you have to wait for several days to have it fixed. This is definitely not the experience we'd like you to have. Please be assured we take this very seriously and continuously strive to improve our products and services.

      We'd like to make sure you are taken care of. May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      BBY Username:
      Telephone Number:
      Model Number:
      Additional Information regarding your experience with the A90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Marco Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Top Dog Oled

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I ever owned. Picture is perfect. Gaming is outstanding. Google tv and apps are easy to managed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Trickyoled, Awesome! We're pleased to hear that you like the picture quality and ease of using and managing the TV and featured app. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV, easy to use and the picture quality is outstanding! Well worth the money. Definitely need a sound bar though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tara, We're glad that you appreciate the picture and sound quality of the BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for sharing your review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Gaming Tv!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I have bought yet!! It was a little confusing at first to get all the settings right, but now that it is all figured out it has a beautiful picture the colors and the clarity is beyond my expectations!! Couldn't have asked for anything better!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi W33D1Zz13, Thank you for purchasing BRAVIA XR MASTER Series A90J. We're glad to hear that you figured out how to set up this TV. Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you'll have the advantage in shooting, sports, and high-performance games with the instant on-screen action. Thank you for sharing this feedback. Jay Sony_US

  • Rated 5 out of 5 stars

    Geek Squad A+

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service from the Geek Squad!! Really nice Sony. Second Bravia purchase last one lasted 16 plus years still works well but wanted a larger TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamR, thanks for choosing and purchasing our product. We're glad you had a great experience with your purchase! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Eye Therapy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My 16 yr old PIONEER ELITE had to be put down unexpectedly. I researched and studied extensively and found the best bang for the buck replacement no question in the Sony A90 65”. Choosing this TV was the solution to my situation. I expected it to be an adequate replacement but it turned out to be a superior replacement. Granted 16 years is a lot of time for technology to progress and Sony wasted no time. I have a sense of privilege when watching this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jiml, We're glad to hear that you chose this BRAVIA XR A90J OLED TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Best TV ever

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love thisbTV. The picture are so sharp and color is amazing. Details are very promounced

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great,

      Perfect! We're glad that you are enjoying the picture quality of this amazing TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Great TV; not cheap

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only goes upto 100Mbps with Ethernet connection. Only 30-ish with unstable wifi. Only has upto 4 GBs of storage. Unable to use USB memory stick for larger storage. Bravia Sync feature syncs why few brands; should be improved to sync with many brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sitcomone, thanks for choosing and purchasing our product. We're sorry to hear tthat you have issues with your SONY unit.

      The storage of this unit is 16 GB. Actual storage will differ due to software installation. Please check this link for more details:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00223285

      For BRAVIA sync issues, please follow this link:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00161073

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    SONY IS KING

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is a beast!! This tv is truly the best OLED or one of the best. A95k is out but with a steep price. You cannot go wrong with one!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OLED,

      You made the right choice with the Sony A90J! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, Great Picture and Sound

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I could not be happier with this tv. It is amazing the picture quality that it has. The sound is great and it looks amazing mounted on my wall. If your looking for a great tv that will check all your boxes this is the one for you. I'm extremely happy with my purchase. The blacks are crisp, the whites and colors are bright and the backlight is amazing. I am extremely happy. The picture is mind blowing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichelleT, We're glad to hear that you are happy with the picture and sound quality of this MASTER Series. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for sharing this positive review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    XR65A90J is amazing

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this Television! Best picture I have ever seen on any T.V. I bought the Sony sound bar to go with this television and it was a complete waste of money. The television has better sound than the sound bar can produce.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Loveit,

      We're glad that you like the sound and picture quality of the TV. Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Thanks for choosing Sony!

      -Ralph Sony_US