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Customer Ratings & Reviews

Your price for this item is $539.99
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The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 633 reviews
  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Grate TV .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DimidryO, We're very happy to hear this feedback! The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The BEST of the best, the Sony XR A90J 65 in. Disp

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best 4K tv there is. The picture and sound are both 2nd to none. High price worth it. This is the tv I’ve been waiting for (as was the 1985 Sony XBR 25 inch tv.) Cutting age back then, and with the new 4K this is “home-theater Heaven”

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bobstar9, We are thrilled to hear your feedback on your new Sony Bravia OLED 4K TV. We always strive to deliver the best picture and sound quality with our TVs. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Our unique ambient optimization technology with light and color sensors automatically adjusts pictures and sound to your environment. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Brighter OLED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it. The picture is amazing. Vivid colors and true blacks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeeVeeGuy, Awesome! Were glad that you love the picture quality of your brand new OLED TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV. Didn't like the Google OS

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the quality of the image that this TV produces. The resolution, clarity and color depth are outstanding. The only thing that I was disappointed with in doing the initial setup was with the Google operating system that came standard. During the setup process, I was required to have (create) a Google ID (account) to complete the initialization. While getting a Google account isn't onerous as such, I don't think that I should have to have one just to initialize my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nobody, We're sorry to hear about your issue setting up the TV. We apologize for any inconvenience. During the initial set-up, you can Skip Sign-in to Google. You can enjoy some functions on your Google TV device without a Google account. You can watch TV programs and enjoy all Sony apps, home network functions for the Album, Music, and Video apps and use the Network Electronic Program Guide (EPG). In addition, certain functions, such as the Google voice search function, Chromecast built-in (Google Cast), internet browsing, and the YouTube™ app, are available without logging in to a Google account. However, you will not be able to rent or buy movies, TV shows, and apps from the Google Play™ Store. Check the Google Privacy Policy and Terms of Service for additional information. I hope this helps! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Glad I bought it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went to Best Buy with no intention of buying a TV, I was blown away by the model on display and the customer service rep did a very good job selling me on it, It'll be here Thursday. I'm watching review videos getting myself extra pumped up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BetaCuckBill, Thank you for purchasing BRAVIA XR MASTER Series A90J. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience. Thank you for sharing this feedback. Jay Sony_US

  • Pros mentioned:
    Black levels, Picture quality

    Rated 5 out of 5 stars

    Best TV yet

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The blacks are unbelievable and the picture is excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WnNY, That's great! We're glad to hear that! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing BRAVIA XR A90J OLED TV. Jay Sony_US

  • Rated 5 out of 5 stars

    Best purchase ever

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv I love it. For sure I would recommend it to family and friends

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosmerC,

      You made the right choice with the Sony A90J! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Gorgeous Television, Both On and Off

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We absolutely love this television. We have it hanging in our great room between patio doors, and it looks great, particularly mounted on Sony's mount for the tv, making it incredibly flush mounted and unobtrusive. Picture and sound quality are outstanding. Planning to purchase the same series for other locations in our home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mcnairsc, That's great! We're glad to hear that you love this TV! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Nice Tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Easy set up. Sony interface is user friendly. Like the added streaming service Sony provides.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Justin, Congratulations on getting your new TV! We're thrilled to hear you're enjoying the exceptional picture quality, great user interface that runs smoothly, and you find it easy to setup. It's also nice to know you appreciate the BRAVIA CORE video service that offers access to a range of new releases and classic films, including the largest IMAX® Enhanced movie collection, lossless UHD quality with Pure Stream™, and more! Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Bring the cinematic experience home, enjoy movies included with BRAVIA XR™. A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture I have ever had in a tv. The remote is easy to work too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tom14369, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. Thanks for sharing your review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony A90J, picture is great

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    luv the TV. Picture is crisp and clear. I was hesitant at first about buying, because of the price, but after researching on Youtube and wanting to treat myself to something nice, I pulled the trigger. There is a video setting for Netflix(most streamed app i use), that allows the picture to be displayed the way the Director intended it to be. I dont have cable but i watch a lot of movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bEEcReek, We're very grateful for this positive feedback! Thank you for taking the time to write such an amazing review of your experience with your BRAVIA XR A90J OLED 4K TV. It's really nice to hear you are pleased with the outstanding picture quality and overall features of your new Bravia TV. You’re now able to enjoy immersive, engaging cinematic experience in your home. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Our unique ambient optimization technology with light and color sensors automatically adjusts pictures and sound to your environment. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Epic Television

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What can I say about this TV that hasn't been said already? The image quality is above and beyond. Once again I enjoy watching movies on this amazing system. I have purchased other systems in the past but have returned to Sony which I believe is reliable and provides an epic image. Very happy with this purchase. Just wish it was less expensive.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EddieM, We're glad that you are happy with this BRAVIA XR A90J OLED TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for sharing your review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    So far so good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If I’m being honest I have not really tinkered with it. I’m a Samsung guy usually but I’ve purchased Sony before. It was a very pricey TV so I am hopeful it is a good product. I like the speakers within the TV however I will be purchasing a Sony soundbar. I have yet to hang the TV. It is rail thin so I will have it professionally done

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kadeem111, We're glad to hear that you chose this BRAVIA XR A90J TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality picture no matter your viewing angle

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hands down the best picture and sound of any television I have ever owned. I’m in no way technical and don’t know what most of the specs mean, but I was looking for a tv with no rear speakers (on a wall that shares a bedroom wall) and a screen that no matter where you sit it was a clear picture and this is it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JGood, We're glad you like the picture and sound quality of the first OLED you have. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY. ~Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    THIS SONY TV IS AMAZING!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went into the Best Buy store in Crystal Lake to look at 65" Samsung TVs. When I saw this new 65" Sony Bravia OLED the color was unbelievable! I looked at my Samsung 65" TVs but this Sony blew them away. I've had my new Sony 65" TV for about a week now and it looks as good in my home as it did in the store!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LynnD,

      You made the right choice with the Sony A90J! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Best TV ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing color and sound. No better TV on the market!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AVphile, Awesome! We're thrilled to hear you're enjoying the BRAVIA XR A90J OLED TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Home Owner.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pitcture Quality is good brightness is good.Sound System is very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ruply,

      Awesome! We're glad that you are enjoying the sound and picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Sony 65 inch XR A90j series OLED 4K UHD smart

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Looks good from all angles. Very bright and clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Darrell,
      Awesome! We're glad to hear your enjoyable experience in watching a beautiful picture from all angles with your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new Sony Bravia. The picture is fantastic!! The colors are real, the sound is great especially for sports. Watching the Tampa Bay Lightning you feel like you are there!! Can’t wait for football season!! The Geek Squad was great. They set everything up, cleaned up, and took away the old TV. This was totally a great experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happysportsfan, Wow! We're very pleased to hear you love the fantastic picture quality, vibrant colors, and excellent sound quality especially when watching sports. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV I've ever had

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Still fairly new so can't speak on longevity; however, I would expect it to be reliable similar to my other Sony televisions. Overall picture quality is excellent. I use a Sonos sound bar but when have played with audio it's better than most. Love the Google app. Overall very happy with the choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi brucemc57,
      Awesome! Thank you for such a great review! We're glad you are enjoying your new purchased TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! - Kris Sony_US