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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 632 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 632 reviews
  • Rated 5 out of 5 stars

    The TV you want

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv highly recommend it, you won’t regret it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NickP,

      You made the right choice! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the ticket.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV set. Crisp picture, and color. The sound is great also no need to add a sound bar especially if it’s for the bed room like mines. Gaming is also spectacular that’s the reason I decided on this set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DosArms, That's a fantastic choice! Thank you for giving the product a perfect rating! We are really glad you appreciate the exceptional sound and picture quality that feels deep, natural, and real. It's also nice to hear you're having an enjoyable gaming experience with this great A90J TV. Our best ever OLED TV, powered by the revolutionary Cognitive Processor XR for unparalleled brightness and pure blacks in an immersive Seamless Edge design. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. With our Acoustic Surface Audio+ technology, sound comes directly from the center of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Thank you for your purchase and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredible

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s worth the money. Screen is crazy sharp and 4K movies are eye watering. Ps5 looks silky smooth w this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AgentK, That's great! We're glad to hear that you are happy with this BRAVIA XR MASTER Series A90J. Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you'll have the advantage in shooting, sports, and high-performance games with the instant on-screen action. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Excellent OLED

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic OLED TV. Highly reflective surface can be distracting at times, however this is normal for OLEDs. Picture is excellent, setup was very easy and the menus are very responsive. Apps load lightning fast. Picture needed some adjustment for my subjective preference. I’m very impressed so far!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Firf, Awesomse! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony. Jay Sony_US

  • Rated 3 out of 5 stars

    Lines around the edge of tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can only rate this a 4 Sony has an issue with the picture and edge of there tvs I’ve had the a90j and a80k both tvs have that thin white line the whole way around the screen, I thought maybe it was my streaming but I’m getting 500mbs download to the tv,also I purchased a Sony blue ray player and the get the same result Looks like a real clear picture laying over a picture when you get real close to the tv and look at the problem

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MSha,

      Thank you for choosing and purchasing Sony BRAVIA A90J smart Google OLED TV.

      We regret to hear you are having a picture issue with your Sony TV. This is definitely not the customer experience we want you to have. To isolate and hopefully resolve this issue, you can follow the guide from this link: https://www.sony.com/electronics/support/articles/00032635.

      We want to make sure you’re taken care of and help check on your TV.

      May we contact you directly to assist you? If so, please email the below information to [email protected].

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A90J:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,
      Vincent Sony_US

  • Rated 5 out of 5 stars

    Nothing but Sony Oled 4K Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony A90J is the best, bought almost 10 Sony Oled 4K Tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alex, We're glad to hear that you chose this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best that I have ever seen. . .

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a GREAT tv. I went from a 2016 OLED to this guy. It's worth every dollar. If you have a BB near you with a demo, take a trip to see it. I have never seen a tv that has a picture this good!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi eneg,
      Wow! We're glad to hear that your investment with your new TV is worth it. We truly appreciate your kind words and sharing your wonderful experience with us. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Always a Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality of this of this tv is worth the extra expense. Was easy to set up. I use a Bose sound bar system so I cannot really comment on the sound quality. Have always liked and trusted Sony products and this so far has been another great experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Len448, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Brightness

    Rated 5 out of 5 stars

    The Best Display!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Seamless connectivity with the PS5 to get that 120FPS and 4K resolution. Also the colors are so vibrant, while still looking realistic. This OLED panel is the real deal! This TV is one you wont be disappointed in.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KR8Zy, We are glad that you like the picture quality of your new Sony BRAVIA OLED TV. You chose the right TV for your PS5. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Best TV with bright colors

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best TV I've every laid eyes on. The brightness of the colors both light and dark hues are astounding. We have the TV in a room with natural light coming in and it does not detract at all from the colors whatever time of day you may watch TV. The interface with Google TV is easy to navigate (I have only used Cinematic and Gaming modes). There was just a problem syncing with a Sonos soundbar using eArc (it kept disconnecting when the TV was turned back on), but this was remedied by connecting the soundbar directly to the digital audio output. Overall, this is the highest quality TV in terms of colors and detail and I am happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pauleen,
      Awesome! Thank you for such a great review. We truly appreciate how you are enjoying the exceptional picture and Google UI of your new TV. Nice to hear that the sync issues has been fixed. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV Picture

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is fantastic. We put it in our living room which is one of the brighter rooms in the house. While the glare does reduce our enjoyment of the picture, it's only slight. Although the speakers are acceptable, I do recommend getting a sound bar or other speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi cowboytx26,

      Thanks for sharing your 5-star review and experience with the A90J. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY Bravia XR 65, A90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the color and clarity of the picture, and the size of the TV is perfect; however, the TV seems to turn itself on intermittently at odd times and I find it with a ?screensaver? scene -- no audio, or a show that I was watching the night before. Haven't found a fix yet.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    The picture on this TV is the best I've ever had!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has an excellent picture!! My problem is I bought this tv and it started doing random things, like turning on by itself, changing channels by itself and other little things like that. Sony had it shipped back to them and eventually sent me a replacement, but it came to me damaged. So they finally got me a new one and got it all set up. My problem with the new one is it's starting to do weird little things now, like the remote doesn't always work with my cable box, but some days it works as it should and I have changed the batteries. Also when I use Google assistant to turn the tv or change the channel on it works every once in awhile, so that's kind of aggravating to me. But again, the picture is the best I've ever had and that's why I'm giving it 4 stars.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi cocoabeachcarr, thank you for choosing and purchasing our product. We're glad you like the picture quality of the A90J. We're sorry to hear that you have an issue with your SONY unit. Please make sure the that TV has the latest software installed. You can check this link for more details:

      https://www.sony.com/electronics/support/oled-tvs-android-a90j-series/xr-65a90j/software/00277542

      Please isolate the remote by following this link:

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00030297?model=XR-65A90J&category=televisions-projectors-oled-tvs-android-

      May we contact you to help? If so, please email the below information to [email protected].
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:

      Sony TV Model Number:
      Additional Information regarding your experience with the A90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best TV money can buy

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV's picture quality is the best. You won't need an external speaker. The TV sound/ acoustic surface sound quality is exceptional. Google TV built-in is a leap above the Android TV built-in to past Sony models.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bodley,

      Awesome! We're glad that you like the sound, picture quality, and Google TV software of the A90J. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV - It should be… You can walk right up to it and never see a pixel, assuming you have strong incoming signals, equipment, etc while tuned to a HD channel or better and it’s hard to find a pixel, if there are any.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jadedtc, We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony does it again!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding TV. I had an LG OLED C7 before this. The picture is a step up from the C7 and has a much better user interface (Google). All apps are very responsive with no lag and has a great calibration out of the box.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveM, Great choice! We're glad that you are enjoying the picture quality, UI, and responsive apps. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best OLED picture

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture! I had my doubts in the store but the sales rep reassured me i wouldn't be disappointed and he was correct. Can't say enough good things about this TV. If you can get it on sale go for it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eddie, We're glad to hear that you are happy with this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Premium OLED Tv.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The colors and quality is very excillent blew what i expected it to be out of the water. The sound makes you feel like you are in the movie theater. So far i havent had any issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElectronicAddict89, We are glad that you like the quality of your new Sony OLED TV. You chose a premium brand. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Noice

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Learning curve with all the bells and whistles and haven’t drilled too deep into picture settings but clearly a superior product. And they didn’t come out with a better one for less the next day!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi pf95050,

      You made the right choice! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sonys picture quailty is breath taking

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    65" Sony, what a picture!! Its looking 3D, with certain content!! Remarkable ,you will not be disappointed with this purchase!! Would highly recommend it. Even at this price!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dodgerfan, Awesome! We're glad that you are enjoying the picture of your BRAVIA XR MASTER Series A90J. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience. Thank you for choosing Sony! Erin Sony_US

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