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  • Front. Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
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  • Alt View 17. Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 19. Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 20. Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 21. Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 22. Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 23. Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 24. Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 25. Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
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  • Alt View 28. Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 30. Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • A TV that's smart in a different way - at the Best Buy Lab video 0 minutes 53 seconds
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony - What is BRAVIA XR? video 0 minutes 46 seconds
  • Sony - A90J Product Feature Overview video 1 minutes 53 seconds
  • Sony - A90J Design Overview video 0 minutes 15 seconds
  • Sony - Google TV Beyond Overview video 0 minutes 30 seconds
  • Sony - Cognitive XR Processing Overview video 1 minutes 22 seconds
  • Sony BRAVIA XR TVs Great for Gaming video 1 minutes 36 seconds
  • Safely Unbox Your Sony TV video 2 minutes 58 seconds
  • Sony - A90J - 360 View video 0 minutes 39 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds

Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV

Model:
XR65A90J
SKU:
6450480
Highly rated by customers for:
Your price for this item is $539.99
Clearance
The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 633 reviews
  • Pros mentioned:
    Picture quality

    Quality Picture!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture Quality!!! Am a Sony fan and was looking at this TV for a while. Read many reviews to research the product. It was expensive but the picture quality has lived up to the expense!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Derm, Awesome! We're thrilled to hear you're enjoying the BRAVIA XR A90J OLED TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    A Great Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, great sound and you can watch it from any position in the family room, including from the side and the picture is clear and easy to see just like it would be when sitting in front of the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gmf1946, That's great! We're glad to hear that you appreciate the picture and sound of this BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Totally the best TV ever! Beautiful and smart. A bit more complicated than my Plasma HD but technology has changed so much in 13 years. Takes a while to get used to using a new TV these days! Love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi maryann, That's great! We're glad to hear that you love this TV! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    truly a master series

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    everyone talks about how good picture quality is for this tv. I am actually blown away with sound as well. I have never seen any OLED tv with a sound like this. excellent tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Docmic, Wow! Thank you for the 5-star rating! We are extremely pleased it exceeded your expectations! It's nice to hear you're enjoying the outstanding picture and sound quality of your new A90J. We always strive to deliver the best picture and sound quality with our TVs. The Acoustic Surface Audio+ technology in this TV is the best it has ever been with Dolby Atmos supported. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Our unique ambient optimization technology with light and color sensors automatically adjusts pictures and sound to your environment. Thank you for leaving us such a wonderful review! -Jess Sony_US

  • Awesome Best Buy Experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My purchase of the Sony 65” Class Bravia X-RAY A90J series OLED 4K UHD Smart Google TV was an exceptional experience at Best Buy in Dewitt, NY. I believe his name was Paul who helped me find the right TV for my needs. He was friendly, helpful and not at all pushy. Linda was also helpful in helping me find a stand that would fit my TV. Then, Jon and Mike came to deliver and set it up. They were amazing! They were again, friendly, courteous and very knowledgeable. In today’s world, you only here bad experiences. Everyone that I have come in contact with at Best Buy have been wonderful. I can’t say enough great things. I would suggest Best Buy in Dewitt to everyone. Thank you for an amazing experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amazingexperience, That's great! We're glad to hear that you are happy with your purchase! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, some small quirks but overall great TV!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for sharing your experience with us, TravisC! We're glad that you are happy with it. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Sony_US

  • Pros mentioned:
    Picture quality

    I'M worth it .53 yrs working. Now AHH .TV!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is .find a wildflower garden picture .AHH Movies (action) , picture jumps out .black is charcoal.to sunlight all on screen at the same time, Surprising loud sound factory speaker's

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dino, Thank you for taking the time to review the BRAVIA XR A90J OLED TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Sony OLED 65 inch TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV picture .. excellent install by Best Buy team.. these install folks were fantastic did a quality profession job installing our new Sony OLED TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichM, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Awesome product

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This flat screen offers amazing picture quality and crystal clear sound that I’ve never before experienced with a flat screen. I have no regrets about this purchase. It was money well spent!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Satisfied,

      You made the right choice! We're glad that you like the sound and picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had this TV for about 2 months now, and couldn't be happier. You definitely pay what you get for, but its worth it. With 3 HDMI ports, crisp colors, this TV will not disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dsurati, we're glad you are enjoying your new TV! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product .Best TV that I have seen . It was expensive but the product Is excellent .The speakers in the front also improve the quality of the sound .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bagalha, Great! We're glad that you love the sound quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Moman, Thank you for taking the time to review BRAVIA XR A90J TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for sharing this review. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Bravia tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love the clear picture and also the sound. We have bought both Sony and Samsung. But this is by far the best out of the both. We would buy another one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bear, You've made an excellent choice by purchasing the A90J! We're glad you love the excellent picture and sound quality of your new Sony TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Soney OLED tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the most amazing tv i had ever bought. Sonys OLED panel is true black and the image is amazing and gets better with some tweaking of the settings

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 555R,
      Thank you for such a great review! As always, you can be assured of our product's quality and functionality. It really makes our day to find out that our customers are satisfied with our products. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    GREAT Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased as part of a move so have been distracted and not much time to watch. But have seen a couple movies, watched some music video, etc. GREAT picture. Very happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Casey, We're glad that you are happy with your purchased! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for sharing this review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Doing ourselves a favor

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We spoiled ourselves with this fantastic television. And we don't regret it one bit. As usual, Best Buy provided top notched sales and installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Clancydubh, We are happy you like your new Sony Bravia OLED TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. It's nice to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is really really a pleasure to watch, how it auto callibrates for the light in the room, the sounds it makes oof, fantastic tv! Highly recommend it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI Albe369,

      Awesome! We're glad you like the calibration feature and sound quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. We appreciate the recommendation and thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Sony oled tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv with the best picture I’ve ever owned. I’ve owned this tv for a few days now and it’s def worth the money

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tbone,
      Thank you for an amazing review! We're glad to know that your investment with your new TV is worth it. The A90J is powered by our Cognitive Processor XR which cross-analyzes data, enhancing pictures in the same way that the human eye focuses on real-life color and depth. And with hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Also, our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Beautiful TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is truly a beautiful TV. Made the switch from Samsung and the quality is just on a different level. Don’t think we would be switching back anytime soon.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tygrlily,

      Thank you for the purchase and we appreciate the 5-star rating. We're glad you like the quality of the Sony television. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Best OLED for 2021

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    got it friday and love it. It actually looks noticeably better than my Sony A9G Best OLED on the market

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gat713, We're happy to hear that you are loving the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

Page 17, Showing 321-340 of 633 reviews
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