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Customer Ratings & Reviews

Your price for this item is $539.99
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The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 633 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sound and picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome sound from the sound bar thats built into the tv. Fantastic picture quality, especially when watching a 4k movie like The Batman thats released on hbo max

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Crazydog39, That's cool! We're thrilled to hear you like the stunning picture and sound quality of your new A90J 4K OLED HDR TV. Good to know you've had an enjoyable watching experience with this TV, especially watching The Batman (2022) on HBO in 4K. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you so much for purchasing our 65" A90J and for leaving us such a wonderful review! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best tv of 2021

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best tv of 2021! Enough said! The fact that this tv holds its own with the best tv’s of 2022 says a lot about its quality and ability.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RSH777, We are glad to hear that! You chose the best TV brand. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Brightness

    Rated 5 out of 5 stars

    Color TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV! The color is so BEAUTIFUL! Geek squad did a five star job installing and we had a issue and they came out and fixed it the same day I called them!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Headphoneuser, We're glad that you love this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture, fast seamless app switching, great tv all around, tv sound is perfect for me but if you have a big area your going to need to get a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robi, Awesome! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Remote does not work and I am a dunny but could not get to voice respond. Will call Geek Squad. Very good picture and good guys installing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zorro, We apologize for the inconvenience. The BRAVIA XR A90J OLED TV has a voice recognition feature. This feature is also called Voice Search, which allows you to give commands to the TV using your voice. Refer to this link for more details:https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00201365.

      This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    mister

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best purchase experience that I ever had in BestBuy. The TV recommended is the most advanced one in its kind. Magnificent and beautiful!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi William, We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for the recommendation! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent image. Excellent sound. You don’t have to do any configure because it comes calibrated from the factory. Very happy with purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pank, We're glad that you are happy with your purchase! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing BRAVIA XR A90J TV. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony review

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture but anytime you watch a streaming service it randomly exits to the home screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Unknown,

      We're glad that you like the picture quality of the TV. It's unfortunate that you are having issues when using the streaming apps of the TV. You may find this link helpful:

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00264120

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A+ for Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television! Not only is the picture is phenomemal but the sound is excellent. The remote lights up when you want to use it, which is a real plus.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FranP, We're glad that you appreciate the picture quality of the BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture, sound and brightness

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and able to view the tiniest of details with full color and clarity and brightness. Sounds terrific!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ImpressedAndGrateful,

      Great! We're glad that you are enjoying the sound and picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture, sound, and service

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has excellent picture and sound. The Geek Squad Technicians were prompt, courteous, and efficient. I’m really satisfied with my purchase and installation!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Superbpictureandsound, Awesome! We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    John review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the television. The picture is gorgeous !! A little expensive, though it will still be near the top for several years !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John, Great! We're thrilled to hear you love the beautiful picture quality of your new Sony TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.
      Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    21 century technology

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A little expensive but great for watching youtube music videos and re-watching movies. Easy to set up and use - works great with Sony sound station

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bucky, We're glad that you are happy with this BRAVIA XR A90J OLED TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for sharing your review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love me some OLED, AND Sony does a really, really solid job with their sets. Don’t hesitate; you will wonder why you even considered other TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wasafisherman, Amazing! We're happy to hear that you are enjoying your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had this tv for just under a month and I could not have been happier. I haven’t had time to explore all the picture and sound adjustments.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nikeace1, Thank you for sharing your review! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. We're looking forward to your next purchase! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great natural colors

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Definitely the best TV I have ever owned! The natural colors speak volumes it shows that the brand actually wants you to see what the movie director indented.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ARQUSER,

      Great! We're glad that are enjoying the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    A90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Changed from Samsung to Sony. The A90J is so powerful in looks, easy to use the options.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Peggy, You've made the right choice! We're thrilled to hear you appreciate the powerful processor, and easy-to-use options, and overall features of your new Sony TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.
      Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great producy.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just awesome. It is a pleasure to watch. The Geek Squad did a great job installing and setting it up with my other audio equipment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rubba, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for sharing your review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my new TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture and sound is excellent. Sound works Bluetooth through my receiver. No wires other than the power. Easy installation and set up. A+

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nice, That's Great! We're glad that you appreciate the picture and sound quality of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. Thanks for sharing this review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best and brightest picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredibly great picture that handles dark scenes really well and bright scenes with brilliance. Amazing color accuracy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Adam,

      We appreciate the 5-star rating and we are glad you like the color quality of the television. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you for choosing Sony!
      David Sony_US