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Customer Ratings & Reviews

Your price for this item is $539.99
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The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 633 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Movie theater quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture if you want the best of the best this is it. Sound and picture quality is above belief

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Blade1034, We're thrilled to hear that you like the picture and sound quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Big, bright and brilliant

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A big step up from any TV I've owned before. Everything looks amazingly sharp and life-like.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zein, We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for sharing this review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Really good!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is a great tv but it still (like my other Bravia) hangs up occasionally on startup while everything loads. Picture and sound are great. We stream, no cable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RB2020, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sound and features. All around very nice tv. Would definitely recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnnaLee, Great purchase. We're glad that you are loving the TV features, picture, and sound quality. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awsome tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    sony qualit beats it all best tv hands down just doesn't have the user friendly app needed

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi covid19, That's great! We're glad to hear that! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing BRAVIA XR A90J OLED TV. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not cheap but top notch all the way around. Great picture and the sound is excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonyoledtv,

      You made the right choice! We're glad that you are enjoying the sound and picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, exceptional picture, goes perfect with the PS5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fdonell, we're glad you like the picture quality of our product. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth every penny!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! Great picture and sound!! Would definitely recommend to any serious audio video enthusiast!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Excellent, We're glad that you love this The BRAVIA XR A90J OLED TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV Best oled tv look amazing I love this Tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Coco, We're glad that you love this BRAVIA XR A90J OLED TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony does it again

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best OLED out this year! I love the acoustic surface, and dolby vision looks immaculate on this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelC, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and the service was very good as well. Helpful and knowledgeable sales staff.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobD, That's nice! We're really glad you're happy and satisfied with the great customer service, and exceptional picture quality of this MASTER Series A90J OLED 4K TV. We always strive to deliver the best picture quality with our TVs. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for purchasing our 65" A90J and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    You can’t go wrong

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far the picture is beautiful. Love the stand options. Quality only delivered by Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CaptainSplatch, Awesome! We are so glad to hear that you are enjoying your new TV! Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Top

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible the quality of the TV , its abilities , its sound , its image . everything is just wonderful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Monkinha, We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Robert

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is perfect.. I would recommend this TV and excellent with Sony sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert,

      Awesome! We're glad that you like the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Brava XR A9OJ 65" OLED 4K Goggle TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just a stunning product that has no equal. It is just amazing no matter what one watches.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MHZVR6, Great! We're pleased to hear that you are enjoying watching with your A90J. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Stunning Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is simply stunning! I feel like i am at the stadium watching instead in my family room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lupine, Awesome! We're glad that you are happy with the quality of this BRAVIA XR A90J TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazed

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My first OLED tv. Love it. Looks way better than my old QLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Oscaremc02, we're glad you love our product. Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 2 out of 5 stars

    Stay clear of Google OS it stinks!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its been a year since I bought this TV. For the money spent I expected that the Google OS would perform better than it had. The Google OS lags, is not responsive with the remote control. It is lacking in terms of content offered. I have a Roku hooked up to a 2011 LG tv here too and it is lightning fast with no lag and is very responsive while using the remote control. Again, for the money paid I expected the best of the best not this subpar Google OS crap.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristineGEC,

      We regret to hear that you are not satisfied with the TV. Your feedback is extremely important to us and is very much appreciated. For optimum performance, make sure that software version of the TV is up-to-date. You may refer to this link for more information:

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00028577

      Resetting the TV may also help resolve the issue. Please refer to the steps on this link:

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00159487

      Hope this helps. If still not resolved or you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony A90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture! This is premium peoples! Highly recommend if you’re looking for the best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyA90J, Awesome! We're glad that you are happy with this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for the recommendation! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A90

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture sound and easy integration with cable box and 4k blu-ray player!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bubba,

      Great! We're glad that the TV is perfect for your entertainment setup. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US