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Customer Ratings & Reviews

Your price for this item is $539.99
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The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 633 reviews
  • Pros mentioned:
    Black levels

    Rated 5 out of 5 stars

    SonyTV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture clarity. Blacks are really black. Sits nearly flat on the wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BobB, Thanks for sharing your feedback. We are glad you like the picture quality of your new Sony TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv for the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV purchase so far. Super high clarity and contrast since its OLED. Love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi XH09,

      We are glad you are happy with your purchase. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" Bravia XR A90J Series OLED

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV that meets all our needs. Good Quality for price point and picture quality is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichBlackman, That's great! We're glad to hear that! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing BRAVIA XR A90J OLED TV. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color on this television is amazing. Be sure to get the sound adjustment right. It targets the remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greatsplainer, Awesome! We're glad that you appreciate the picture quality of this BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for sharing your review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony A90J is excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture which I expected. The sound quality is unexpectedly good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ABob, Awesome! We're glad that you appreciate the picture and sound quality of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Brava XR OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is clear and bright, while the sound is amazing. Brings the movie into your home .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GREATTV, Wow! We're glad that you appreciate the picture and sound of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love, love, love this tv! The picture is amazing. Great high end television for your home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chrispt, We are thrilled to know that you love your new Sony BRAVIA A90J and like its picture quality. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous TV. Very rich picture quality. Glad we went with this model

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kathyd,

      You made the right choice! We're glad to hear that you like the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely excellent TV! Makes movies look fantastic, so happy with this purchase!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's fantastic, Fenny88! We are really thrilled that you love the amazing performance your new 65" A90J.

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv graphics sound beautiful view base amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brandon, Excellent! We're glad that you like the picture and sound quality of your A90J BRAVIA XR MASTER Series. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience. Erin Sony_US

  • Rated 1 out of 5 stars

    Unreliable

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased 2 of these TVs 11 months ago, and they both have the exact same problem. The screen goes blank except for a vertical line of pixels along the left hand screen. Home button takes one to a normal screen but then changing to any channel from there results in unusual picture and sound, like double picture, and audio persisting from the one show after the TV has been swtich to another show. Sometimes audio from both shows at the same time. Rebooting fixes the issue until the next time. This starting happing right out of the box with both TVs, though at rare enough intervals that it wasn't too much of a problem. Now it is happening daily and multiple times daily. I was hoping for better quality given this was about the most expensive TV available at the time.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephW, thanks for choosing and purchasing our product. We're sorry to hear that you have picture issues with your TVs. Please make sure to update the software on your TVs to the latest one. You can follow this link for more details:

      https://www.sony.com/electronics/support/oled-tvs-android-a90j-series/xr-65a90j/software/00280965

      Please isolate the issues by following this link:

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00032635

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:

      Sony TV Model Number:
      Additional Information regarding your experience with the A90J.

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Want the best, buy the best

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv we have ever owned have been searching for many years to get the quality built into this Sony tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David,

      Awesome! We're thrilled that you found the perfect TV in the Sony A90J! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    our TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were looking for the less expensive model but we were blown away by the sound and picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi perfectgift,

      You made the right choice! We're glad that you like the sound and picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Nice TV but a bit over priced.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV, not very intuitive user interface to get things going. Found it difficult to just search and add apps for what I needed. Picture quality is real nice, sound quality is ok. Really need to pair this with a home theater system or soundbar. After using this for a good week, I would say it is not a good value considering other TV's on the market will get just as much if not more for the value. Knowing what I know now, would I buy it again, probably not. But this kind of thing is really an individual preference. The most expensive stuff is not always the best.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thomas, We value your feedback regarding the BRAVIA XR MASTER Series A90J! Depending on the TV settings, the Home screen will be displayed when the TV is turned on. If you change the following setting, you can change the screen that is displayed when the TV is turned on to the TV broadcast channel or external input such as the HDMI that you were watching before turning off the TV. The displayed Home Menu depends on whether a Google Account is added to the TV.

      Our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™ for unparalleled brightness and pure blacks. We're glad that you appreciate the picture quality of this BRAVIA XR MASTER Series A90J. For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience.

      In any case that you need our assistance, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the A90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nothing but the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best there was, the best there will be. The best TV I have ever purchased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Whyme, Awesome! We're pleased to hear that you are enjoying your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Abel

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I think the best tv in the planet by far in a mile

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Abel1623, Glad to hear that you are happy and satisfied with your new 65" XR A90J TV! We always strive to deliver the best picture quality with our TVs. Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Top Notch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to set up, great sound, no need for a sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MustWatch,

      Perfect! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Mr

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is fantastic, but I do have one complaint. They did not give me a receipt for my purchase. For such a large ticket item the customer should always get a paper receipt for their records and if they ever need to file an insurance claim. Of course it might be easy to send this to me, if not I will have to reconsider any future shopping at Best Buy Thank You George Battles

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeB,

      We are glad you are happy with your purchase. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you for choosing Sony!
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Has a great picture and the sound is fantastic would definitely buy again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Donald, We are glad that you like the quality of your new Sony TV. We always strive to deliver the best picture and sound quality with our TVs. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful! The install was amazing, and the clarity of the TV is also amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happy, Awesome! We're so glad that the installation went well and you're now enjoying the great clarity, and superb 4K HDR picture quality of this OLED TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for your purchase and offering a fantastic rating on the product! -Jess Sony_US