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Customer Ratings & Reviews

Your price for this item is $539.99
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The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 26 Showing 501-520 of 633 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV ever

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    unbelievably sharp picture and audio Best TV I've ever had

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVwatcher, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Solid tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp picture solid especially watching 4k movie wow!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John33, We're glad that you like the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. The picture is phenomenal. Worth the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonyfan,

      Great! We're glad that you like the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 inch TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear crisp picture and good sound quality. Easy to setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV, We're glad that you appreciate the picture and sound quality of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Brightness

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent choice of TV. The color and clarity are outstanding

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OLEDtv, Yes, you've made an excellent choice! We're glad you like the color and picture clarity of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.
      Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Would Have Been 5 Stars, Volume Lag Issue

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything is excellent about this TV except that there's a volume change lag issue when a soundbar is connected and controllable via eARC. It's a Sony HT-A7000 soundbar too, so it's not like it's a different brand or something cheap. You would expect their own products to work together flawlessly, but they don't. Went through all sorts of troubleshooting steps and contacting customer support to no avail.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Grogu78, We're sorry to hear about this issue. We apologize for the inconvenience. The issue might resolve by following the troubleshooting steps from this link:  https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00020051.

      If you are unable to resolve your concern, please chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.


      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the A90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A90j

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was good I like it, I will be refer my friends too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tony, We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great picture.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is great, but the sound could be better. This is why I added a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jim116, Thank you for taking the time to review the BRAVIA XR A90J OLED TV. You can configure various settings related to the TV’s sound such as sound quality and sound mode. The actual display may vary or some settings may not be available depending on your model/country/region, TV settings, and the connected device. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thanks for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    The Sony XR A90J is the most amazing HDTV ever!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the most amazing television I have ever seen! It upscales everything and it is magnificent! Sony has led the pack for about the last 5 years. Every 2 years I have upgraded to the latest and greatest. I've never been sorry.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Xerk, thank you so much for sharing your honest feedback with our A90J. We are really thrilled to hear you are satisfied with the superb quality and amazing features of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Definitely theater quality. Definitely theater quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi A90J, We're very grateful for this feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Exceptional picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceptional picture quality and sound. Love the size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jkda, We're glad that you love the picture and sound of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Pretty nice TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for iPhone users, I had trouble connecting my Android with it. Sound and picture are outstanding!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Papi, Thank you for taking the time to review the BRAVIA XR A90J TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice. I was used to plasma but I think this will settle in nicely.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Donb,

      You made the right choice in upgrading to the Sony A90J OLED TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this picture and the features that Sony brought with this tv its one of the best tvs for 2021

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IceBerg, Awesome! We're glad to hear that you love the picture and features of this BRAVIA XR MASTER Series A90J. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Thank you for choosing Sony! Jay Sony_US

  • Rated 3 out of 5 stars

    No good

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No plug,no remote ,leg ..when i ask to give me.remote they say as is

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, we're sorry to hear about your purchase. Brand new units should have complete accessories included. If your unit is brand new and you need further assistance, you can email us the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping SONY!

      Sincerely,
      ~Earl Sony_US

  • Rated 4 out of 5 stars

    Loveeee this TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a fantastic TV. Fantastic screen with awesome colors and definition. Buy less than a month and there is a white line going right down the middle of the screen !!! Not happy. Called best buy and a new one is on the way. We got the Total Tech and greatful now we did. The Techs will be here Tuesday. Keeping fingers crossed. A lot ofmoney for a bad TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VaMark, We're glad that you love this BRAVIA XR A90J OLED TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for sharing this review! Jay Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great service from Geek Squad pros Hussain and Jesse. TV installed and old one removed. Came on time, cleaned up after and answered all my questions. terrific service. Give them a raise. Organized my cables as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SONYTV,

      We appreciate the 5-star rating! We're glad to hear you had a great experience with our customer service representative. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is a very nice picture The sound could be better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LimitedAudio,

      Thanks for sharing your review and experience with the A90J. We're glad that you like the picture quality of the TV. You do have the option to adjust the sound settings of the TV to tailor-fit the sound quality to your needs. Please refer to this link for more information:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html

      Hope this helps. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Reliability

    Rated 1 out of 5 stars

    Horrible EXPERIENCE!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    HORRIBLE! This expensive TV looked great for about Two Weeks, then BURNT OUT! Just went Black Screen! And NOW, I’ve been told that there is a ridiculously long back log time that NO NEW ORDERS are even being taken!!!!! BOOOOOOO!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GYPEDCUSTOMER,

      We're glad that you like the picture quality of the TV. It's unfortunate that you are experiencing black screen on the TV. We do understand where you are coming from. You may find this link helpful:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00173830

      For additional troubleshooting steps, please refer to this link:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00200862

      The TV comes with a 1-year manufacturer's warranty. If still not resolved or you need further assistance, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Issue:
      Additional Information regarding your experience with your XR65A90J.

      Sincerely,

      -Ralph
      Sony Social Support Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Great screen quality, poorly built

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv, when it works. The screen quality is great, it’s slim, sounds great, etc. but we’ve had nothing but issues since day one. We had to end up getting two tvs sent to us because they kept not working. First tv after a couple of weeks just kept blinking red, so they sent us a new one, then the second one wouldn’t open any apps and kept blinking a yellow light. Apparently after reading a few articles it is all internal issues that Sony cheap out on. I want to be able to recommend this TV because in theory it’s really nice; but for $3000 to cheap out and have constant issues not even after a month, multiple times with multiple tvs, it’s absolutely not worth it.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick,

      Thank you for your review.

      While we are thrilled that you love the exceptional picture & sound quality, stylish design, & other features of our A90J, we are really sorry if you are having some issues. This is definitely not the experience we wanted you to have on our premium TV.

      For blinking red light, some of these problems can be fixed by following the troubleshooting steps on this article:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00153674

      For issues when accessing the applications, these can be fixed by performing the steps on this link:
      When apps don't work (including Google Play™ store) - https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00202618?cpint=spt-tv_triage_00200862_apps

      For blinking yellow light, you may find the following article helpful:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00149820

      And as a general recommendation, to ensure you are getting the most out of our A90J, we highly recommend updating its firmware to the latest version. The software includes key features, applications, bug fixes, and feature improvements. For more information, please visit the link below:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/downloads

      We want to make sure you’re taken care of and help check on your TV.

      May we contact you directly to assist you? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A90J:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,

      Romeo
      Sony Social Support Sony_US