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Customer Ratings & Reviews

Your price for this item is $539.99
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The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 633 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    SONY BRAVIA XR TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The SONY BRAVIA XR OLED TV is surely a premium quality product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeekSquadCertified, we're glad you like our product. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Blown away! Debated between this TV and the LG G2 but I liked the features on the Sony more. So glad I purchased the Sony. Don't hesitate, make the purchase and enjoy the view.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cindy, we're glad you like your purchase! We hope you are enjoying our product! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing BRAVIA XR A90J OLED TV. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Tv!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv and I don’t have any issues with Netflix. The refresh rate is amazing and the motion flow is adjustable to boot. Makes older movies look new, especially if it’s imax enhanced

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Josh, Great! We're happy to hear that you are enjoying your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Rated 1 out of 5 stars

    Open Box TV, that was never checked out at Store.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was informed about an open box TV at the Aberdeen N.C. Store. The store informed me that the TV was checked out by the Geek Squad. At home, I found that the TV would not work. I then got the Total Tech (Geek Squad) to see what they could do to get the TV going. Well, the Geek Squad informed me to call Sony. Sony, after taking several pictures of the TV and the model, Serial, and purchase receipt, that Sony would send me a new TV. I am currently waiting for the New TV.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Best of the best!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Big difference! Expensive, but worth it. Setting it up can be a little tricky (getting the best picture) as I wish it really came with a guide on how to do that or suggestions!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark, Great! We're glad that that you are enjoying your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy we went with the OLED. No viewing angle issued with suer contrast. Using with Apple TV and Direct streaming. So far extremely pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Milanz, We're glad that you are happy with this BRAVIA XR A90J OLED TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Magnificent picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Most expensive TV I've ever purchased but worth every penny! Geek squad came to install and did a great job! Follow up service was awesome too!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rico, Awesome! We're glad to hear you feel that the exceptional picture quality of the A90J is worth its price. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Upgrade home theater

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really like the unit. Partnered with a Denon AVR-X2700H. Had some issues linking the two through eARC but eventually was successful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dwd0,

      We're glad that you were able to set up this TV with your entertainment system. We hope you continue to enjoy the amazing features of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Don’t buy if you watch NETFLIX

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were excited about our new tv BUT the enthusiasm has waned when we discovered that when watching certain NETFLIX shows made in ‘vision’ ( which is extra high definition I think) the tv QUITS OUT and goes back to whatever you were watching before. MAJOR DRAG as there are more and more shows made this way. We’ve tried clearing the cache as well as the as all the usual tricks but apparently SONY NEEDS TO UPDATE THEIR SOFTWARE??? Thinking of returning!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeanmarie,

      Thank you for purchasing and choosing our BRAVIA XR A90J.



      We regret to hear that the Netflix app crashes. This is definitely not the viewing experience we want you to have. We'd love to help you troubleshoot your problem and turn this into a better experience.



      If the Netflix app immediately closes or crashes upon launch, follow the steps below.

      Delete the application data for the Netflix app.
      On the supplied IR remote control, press the HOME button.
      Under the Settings category, select Settings.
      Under the TV category, select Apps.
      Select System app.
      Select Netflix.
      Select Clear data.
      Select OK.
      Launch the Netflix app

      You may also refer to the link below for additional steps to follow:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00230344

      Should you need further assistance, please email the below information to socialsupport@am.sony.com.


      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.


      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A90J



      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!



      Sincerely,
      Erin Sony_US

  • Rated 5 out of 5 stars

    TV works as expected.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After a couple of weeks, the TV works very well. Sometimes hard to differentiate from a normal HD TV, but some channels / movies come clearly through as 4k.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Footballfan, Thank you for taking the time to review the BRAVIA XR A90J OLED TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. The actual display may vary or some settings may not be available depending on your model/country/region and the content you are watching. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option. Thanks for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Excellent Experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything about the sales reps to the Geek Squad was excellent. Geek Squad was superb … those guys knew their stuff and were professional. Don’t see that much anymore

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Signal, We are glad to hear about your experience. It's nice to hear that you were assisted well by our local dealer. Hope that you also liked your new Sony TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Rated 4 out of 5 stars

    include user manual for TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    everything good except a lack of a physical user manual, Have to go online and get that or call the geek squad. Our cable service is spotty at best (Comcast) and goes out at least once per month.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Usermanual,

      Thank you so much for sharing your experience so far with your A90J Sony OLED 4K TV! We're glad to know you like the overall performance of your new A90J. We appreciate your feedback regarding the lack of a physical user manual. Manuals are also posted on your model support page. Instruction manuals and user guides are available for most Sony products. To download a manual, refer to this link here: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/downloads
      After the manual or user guide has been downloaded you can use your printer to print the either the entire document or just selected pages. You may also save it to your smartphone.

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for sharing your feedback and for choosing Sony! -Jess Sony_US

  • Rated 3 out of 5 stars

    Great until it stops working.

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s the best TV ever (while it works). A few months after purchase it started blinking black on and off while watching a show. A few weeks later it exhibited other odd behaviors and eventually would not turn on at all. Sony support was unable to get a local repair person, so they sent a new TV. The new TV is starting the same symptoms now again on 1/28/2022. We’ve had it on a UPS the entire time, taking great care of it. Ugh…!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NeedANewDisc,

      We're sorry to hear about what happened to the TV. We apologize for the inconvenience.

      In any case that you need our assistance, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the A90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 5 out of 5 stars

    Great TV but a bit pricy.

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. I love TV and mobiles by Sony. This is the 3rd TV I bought in last 3 years. They never disappoint you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SM15,

      We appreciate the your loyalty to Sony and we are glad you love the television. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you again for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    The wait is over!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been waiting on this tv for well over a year to arrive. The best OLED tv around. Don't think twice go and splurge.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Coppercreek, Wow! We're glad to hear that you chose the BRAVIA XR MASTER Series A90J. Our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™ for unparalleled brightness and pure blacks. You'll enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Thank you for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Oled

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Cant wait for this tv to arrive and be setup. Prolly the cleanest in store looking demo from my opinion about this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hermsnot, You've made an excellent choice! Thank you for purchasing the A90J. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Eh

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have an Lg gx oled as my main tv, so I figured I’d switch it up and get this for the basement. Big mistake, but once you take the time to get out of box and set it up who wants to try to return. The Lg colors are way more natural, there is no lag in motion on the Lg when watching shows or anything for that matter, and due to lack of clarity I can barely see what’s going on 15 ft away on this a90j. . Not a terrible tv but for the price not worth it in my opinion. A super updated version would be nice

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Okay,

      We regret to hear about the issue with the TV. We apologize for the inconvenience. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. The actual display may vary or some settings may not be available depending on your model/country/region and the content you are watching. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      Please ensure your TV has the latest firmware installed by going to Help > System Software Update > Software Update.

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the A90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 5 out of 5 stars

    Sony Up!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All around Great TV…can’t ask for anything better for the price. This replaced my Plasma TV that finally gave out.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CrutchDog, We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Smart!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are thrilled with this purchase. Replaced a 7 year old ‘smart’ television. This Sony is so easy and really is smart!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sharonk, Great! We're pleased to hear that you like the ease of using the Smart features of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Happy!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with our purchase and we’re extremely happy with the whole experience from Best Buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DLBdlb, We're glad that you are happy with your purchased! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for sharing this feedback! Jay Sony_US