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Customer Ratings & Reviews

Your price for this item is $539.99
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The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 28 Showing 541-560 of 633 reviews
  • Rated 5 out of 5 stars

    Best Oled for 2021 period

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Simply the best Oled out there.. The New Heatsink,game changer for anyone concerned with image retention/burn in....

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MitchellRoberts, Amazing! We're glad that you are enjoying the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Installation

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Geek team were great. Brian and Anthony did an outstanding job installing and explaining the new TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hopper44, we're glad you had a great experience with your purchase! We hope you are enjoying our product! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing BRAVIA XR A90J OLED TV. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    GOAT - New Gold Standard

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv I have ever seen and it isn’t even close. It’s unreal. Must buy if can afford

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PRINTAHMAN, Awesome! We're glad that you appreciate the quality of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Amazing picture quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worth the price. Would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anonymous88, We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Best TV for 2021

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First OLED and man did i pick the right time to jump on OLED train. Probably the best tv I ever own.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GoodGuys, Congratulations on your first Sony OLED TV. You've made an excellent choice. We always strive to deliver the best picture quality with our TVs. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Picture Quality Issues after 7 months

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought it on 1/5/2022 after doing a bunch of research and asking the pros at Best Buy. I spent the extra money on this model to enjoy all the true blacks and amazing quality. We were amazed on the picture and all the details you could see on dark scenes. The picture WAS amazing, but now it is terrible. The picture is grainy, dull, and all the dark scenes now are terrible and without detail. There are no longer many shades of black. The sides and corners often look shadowy like a light has gone out. I’m so frustrated!!! I just want my awesome new TV back that I spent well over $3K on.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustinS, Thank you so much for reaching out to us and for purchasing our BRAVIA XR A90J. We are sorry if you are encountering some issues with the picture quality. This is definitely not what we've wanted you to experience. Allow us to assist you with your concern. Are you watching from your HDMI devices or from streaming apps? Picture quality depends on the signal and the content you are playing. You can improve the picture quality of the TV by configuring various settings related to the TV display such as color, brightness hue, etc. according to your preference. Please refer to the link below for more details: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html?hl=picture+quality To view pictures in 4K from compatible devices, please reference the link below: https://helpguide.sony.net/tv/iusltn1/v1/en-003/04-09.html Should you need more assistance, please email us at socialsupport@am.sony.com with the following details so we can better assist you. Name: BestBuy Username: Model Number: Issue: Telephone Number: Thank you so much for your purchase and for choosing Sony! Sincerely, -Craig Social Support Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was waiting to buy this Tv because of the price so finally I got it on sale. I love it !!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Evelin2020, We're glad that you love this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    65 inc. SONY

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far loving it. Tech was knowledgeable and very help and attentive to our needs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Popiruiz, Awesome! Good to hear that you love this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Pete

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchase was awesome as always from Best Buy. Store Manager was professional in suggesting protection plan and instructions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pete, we're glad that you are satisfied with your purchase. We also appreciate sharing your wonderful shopping experience. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Owner

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The technicians who installed the TV were knowkedgeable and professional, I was fully satisfied with ghe service

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shabbir, We're very happy to hear you had such a wonderful customer service experience and thank you for purchasing the Sony A90J. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Pleased with purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Staff very informative and helpful! No lines. Air condition in sweltering heat!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KathDon, That's great! We're glad to hear that! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing BRAVIA XR A90J OLED TV. Jay Sony_US

  • Rated 5 out of 5 stars

    Love Sony!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Sony products. I have 5 of their TV's and none of them disappoints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LoveMyComputer, Amazing! We're glad that you are enjoying your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. I had Best Buy team to do the installation and setup, and it was simple and easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bbkwoky, We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best tv ever made Oled plasma LCD whatever this thing is beautiful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dave,

      You made the right choice with the Sony A90J! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    TV excellence

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pictures bright exceptionally clear and great to watch. I would recommend it to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rexy, Thank you for taking the time to review the BRAVIA XR A90J OLED TV. We're glad that you are happy with your purchase! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. Thank you for the recommendation! Jay Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to program good color and sharpness. Text looks good on screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aussiepaws,

      Awesome! We're glad that you like the picture quality and user-friendly functions of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Excellent purchase

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Why do I have to write when I clicked the Stars, it seems redundant

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BgAj5, Good to hear that you are satisfied with your purchase. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    review

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the home sales team has been great to work with but the TV won't be delivered until 2/14

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    2 years and it has a Line in the Center

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After 2 years the TV developed a black line down the center of the TV. Now Geek Squad is saying that I need to pay to have the TV fixed even-though I bought the 5 year protection.

    No, I would not recommend this to a friend
  • Rated 3 out of 5 stars

    Not for me

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm aware of the praise this television is getting, but that just hasn't been my experience. Bright 4k UHD, and bright dolby vision scenes are incredible; I'll give it that. However anything less than that is just too dim. Full screen on sdr only hits like 150 nits. Samsungs new mini led hits close to 550 nits and the blacks are almost oled black. Basically I just think oleds are overrated. Just my opinion. The last thing I'll say is, no matter how you feel about this TV, ots not worth 4000 bucks for a 65 inch.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tman,
       
      Thank you for choosing and purchasing Sony A90J Bravia OLED Ultra HD TV. You can always adjust the picture quality of your TV according to your preference: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html. For the best viewing experience, we highly recommend playing high-quality content with your new Sony OLED TV.

      Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better.

      Should you need further assistance, you can email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
       
      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A90J: 
       
      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.
       
      Thank you for letting us help assist you.
       
      Sincerely,
      Vincent Sony_US