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Customer Ratings & Reviews

Your price for this item is $539.99
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The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 29 Showing 561-580 of 633 reviews
  • Rated 5 out of 5 stars

    Techy Dream

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best decision and purchase of my life!!! Don’t tell my wife lol

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Blacknerds, we're glad you like our product! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    MR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best TV out there, I have looked other TV's and there's no comparison.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sammy, Awesome! We're glad to hear that! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Rated 4 out of 5 stars

    Sony XR A90J SERIES

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am still having problems with the tv on getting blurry and having lines go through it and freezing during shows

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RICMAN, thank you for choosing and purchasing our BRAVIA XR A90J 4K HDR OLED with Smart Google TV (2021). We're sorry to hear that you have an issue with your SONY unit. Please follow this link to isolate the issue:

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00032635

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Don't hesitate, just buy it !

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the nicest sets out there. So happy with my purchase !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tech, That's a fantastic choice! Thank you for giving the product a perfect rating! We are really glad you appreciate the exceptional 4K HDR picture quality and amazing Smart Google TV features of this TV. Glad to hear you are very satisfied with your purchase. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for your purchase and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The item is exactly what I was looking for in a television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Surveillance, That's great! We're glad to hear that! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing BRAVIA XR A90J OLED TV. Jay Sony_US

  • Rated 5 out of 5 stars

    Great tv; geek squad not so much.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, but I wish the Geek Squad had connected it correctly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DISAPPOINTED, thank you for choosing and purchasing our product. We're sorry to hear what happened. We recommend checking this link for connectivity guide of the TV:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/04_10.html

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great delivery

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like what I bought and the installers were professional and friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mcj35, That's great! We're glad to hear that you like the BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Excellent buy!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy I bought this TV. Pictures are amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Charlie, we're glad you like the picture quality of our newest product. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Simply the best picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome!!! Excellent color saturation and good controls for brightness!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Just1, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Worth it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV does not disappoint. Very happy with purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JazzyElectronics, We're glad that you are happy with your purchase! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Sony 64 inch tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The geek squad was wonderful. They did an amazing job. Thanks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wolfesm, That's great! We're glad to hear that! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing BRAVIA XR A90J OLED TV! Jay Sony_US

  • Rated 5 out of 5 stars

    65” delivery and installation.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Friendly and professional. Both installs went perfectly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fantastic, That's great! We're glad to hear that! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing BRAVIA XR A90J OLED TV. Jay Sony_US

  • Rated 5 out of 5 stars

    Excellent Experience all around

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding product. Service staff and installers were beyond Terrific!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bets,
      Thank you for sharing your great shopping experience with us. We're glad to hear you like your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! - Kris Sony_US

  • Rated 1 out of 5 stars

    Open Box Nightmare

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Second open box TV bought in 2-weeks that's defective! First arrived broken. Second is defective and you took my old TV away. Never again! Not a Sony problem, a Best Buy problem.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyOpenBox65Inch,

      We're sorry to hear about the issue with your TV. We apologize for any inconvenience. We recommend contacting directly the retail store regarding this issue. In any case that you need online assistance, please chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR65A90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    had a few connection problems but the tv is great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi None,

      Thanks for purchasing our 65" A90J 4K OLED TV. While we're glad you like most of the features of the TV, we're sorry to know you're been running into network issues or connection problems. We do have good information about tips to maximize network and internet performance in your home here: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00151038

      If the Wi‑Fi signal on your Google TV device drops or intermittently disconnects, check your network connection status and troubleshooting from this helpful article: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00184183

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Jess Sony_US

  • Rated 1 out of 5 stars

    Don’t buy

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Aweful television. Has not worked correctly since I bought it. Geek squad has been wonderful and have replaced the guts but it still isn’t working. I have the extended warranty but BB won’t replace it. Love BB too but wish they would replace this lemon.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is one of the best brands on the market for awhile.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yamaha, Awesome! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Sony A90j

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Took back and LGG one trade it up to the A90 Very happy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RUGI,

      We're glad you're happy with your purchase. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great. Love this system. Much improved. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zestril,

      Amazing! We're thrilled that you are happy with the upgrade. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Brighter TV with a brighter price tag

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    looks like a good tv. did not end up buying as went for the LG CX 77".

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hello45,

      Very nice! We are really thrilled to hear you are happy and satisfied with the improved picture quality and amazing features of your new 65" A9J! The A9J is our best ever OLED TV, powered by the revolutionary Cognitive Processor XR for unparalleled brightness and pure blacks. Thank you for choosing Sony!

      Regards,
      David Sony_US