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Customer Ratings & Reviews

Your price for this item is $539.99
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The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 30 Showing 581-600 of 633 reviews
  • Rated 5 out of 5 stars

    Tv upgrade

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The unit arrived within the allocated time framed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Rated 4 out of 5 stars

    Third time's the charm

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It took three tries to get you guys to pick up the TV but it was finally done and the credit was applied quickly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVreturn,

      We appreciate your review and experience with the A90J. We're glad that everything was handled professionally. We also hope you enjoy this amazing TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Marian12

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I AM happy with my new TV . It Is viry good tv :) :)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marian12, We're glad that you are happy with your purchase. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Wonderful TV

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A totally awesome picture, Sony has outdone itself.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brian,

      Great! We're glad that you are enjoying the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    The Best TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought a similar Sony TV 5 years ago & loved it - gave that to my grandsons for their apartment The Best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great,

      Awesome! We're glad that you are enjoying Sony TVs. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    sony 65"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the geek squad was very friendly and helpful. we did have some confusion on one of the mount, since resolved.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michael,

      We're glad that everything has been resolved. We hope you enjoy the amazing features of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My opticals are not as sharp as the store used. The picture was ok just need to update the opticals.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hotpicture,

      Thanks for sharing your review and experience with the A90J. Picture quality may vary depending on your source content. With the TV's picture settings, you can tailor-fit the picture quality to your needs. You may refer to these links for more information:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00263533

      Hope this helps. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    IN box

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV still in box, but customer service was excellent!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Inbox,

      We appreciate your 5-star review. We hope you'll also enjoy the amazing features of the A90J TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Sony TV the best

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love my new tv and the installation process was perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bond, That's great! We're glad to hear that you love the BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Rated 4 out of 5 stars

    New buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great clarity and sharpness. Quite a number of options for viewing and customizing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dsacalskdjcasichasdk, Awesome! We're glad that you like the clarity, sharpness, and the number of options for viewing and customizing your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Rated 4 out of 5 stars

    Sony A90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV, the built in sound would benefit from some improvement.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Umnickmd, Thank you for taking the time to review the BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Great... Until it wasn't.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV on 1/20/22. It was amazing. Best picture I have ever seen. Then it developed two lines down the right hand side. Then on July 9th it would turn itself off and give me four blinking red lights. Best Buy decided to junk it out. I am exchanging for a LG G2. We'll give that a try. I liked it so much I was tempted to get another, but I'll be a little gun shy on Sony for a while.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SwithchingtoLG,

      We're glad that you like the picture quality of the TV. It's unfortunate that you had lines on the screen and power issues with the TV. This isn't normally the case with the A90J. We hope you already followed the troubleshooting steps on these links to help resolve those issues.

      For lines on the screen:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00032635

      For red blinking lights:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00119782

      The TV comes with a 1-year manufacturer's limited warranty. If you still have the TV and the issues are still not resolved, please email the below information to socialsupport@am.sony.com.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Issue:
      Additional Information regarding your experience with the XR65A90J.

      Sincerely,

      -Ralph
      Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Mr.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very good product and the service was excellent in sey up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Christmas,

      Great! We're glad that you are enjoying this amazing TV and everything was handled professionally. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Good

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is a great tv set but for the price there are other good ones to choose

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kalpha, Thank you for purchasing BRAVIA XR MASTER Series A90J. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience. Thank you for sharing this feedback and for choosing Sony! Erin Sony_US

  • Rated 3 out of 5 stars

    Not so smart

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sound is poor, Very poor. so I bought external speakers. Every other day the "smart" tv disconnects itself from the external speakers and I have to unplug and plug in again and wait 15 to 20 minutes to get the "smart" tv to work again. Big hassle for $5000.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Oldguy,

      We regret to hear that the sound quality has not performed to your standards and you are also experiencing sound issues with the TV. Your feedback is greatly appreciated. You do have the option to adjust the sound settings of the TV to tailor-fit the sound quality to your needs. Please refer to this link:
      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html

      For sound issues when using external speakers, please refer to the troubleshooting steps on this link:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00137387

      In case you need further assistance, please email the below information to socialsupport@am.sony.com.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the XR65A90J.

      Sincerely,

      -Ralph
      Sony Social Support Sony_US

  • Cons mentioned:
    Price

    Rated 2 out of 5 stars

    Horrible motion

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Over priced and over hyped with absolutely horrible motion, my seven-year-old Visio absolutely kills it on motion. I really don’t see you where it is worth so much more money, I’m seriously considering returning it,

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Frustration

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The worst TV I ever had. I had it for a year and it went dead. Didn’t have a insurance so I had to buy a new one

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Sony service is bad

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV works fine but if you have a problem DOES NOT expect Sony to fix it if in warranty. Their service is very bad.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samonels,

      This is not the experience that we want you to have. We would like to know more about that happened and turn your experience around. Please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:
      Case Number:

      Sincerely,
      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Misinformed and upset

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is great but I wasn't informed until they delivered the Tv that the tv is only compatible with IPhone and iPad. I have an android.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MDelaney,

      We do apologize for the confusion. The XR65A90J is fully compatible with both iOS and Android devices. If you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      David Sony_US

  • Rated 3 out of 5 stars

    Sony A90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv was loaded in someone else's truck when I was there to pick it up. Overall the service was ok.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyA90J,
      Thank you for bringing this to our attention and for taking the time to write this review. We're glad to know you were satisfied with the store service. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for purchasing Sony! - Kris Sony_US