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Customer Ratings & Reviews

Your price for this item is $539.99
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The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 633 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, don’t regret purchase at all. Picture is amazing with PS5. Can’t comment on sound as I have a Bose sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jagerhond,

      You made the right choice with the Sony A90J! We're thrilled that you are enjoying the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    this Sony is great

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this Sony TV is as good as it can get I believe every time we watch a movie we are amazed at the color and brightness highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveM,

      That's amazing! We are very happy to hear your satisfaction with the incredible picture quality of the XR65A90J. We greatly appreciate your recommendation! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I love this TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    There so many things this tv’s got going for it! One of of my favorites is that I can use the tv as the center speaker to my surround sound and it sounds great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrownGuy,

      Amazing! We're thrilled that you are enjoying the center speaker function of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love Watching TV again!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The last TV I bought for the living room was a Sony X950G 75" and I could see the difference in picture. It is a lot brighter and crisper. I downloaded from Bravia Core Spider Man Far From Home for the IMAX experience. You get 10 credits with the A90J so I spent 1 credit on it. It looks so clean. I watched Netflix, HBO Max, Prime, and Disney+ on it and it looks great too. Sound I have the Sonos Arc, sub gen 2 and play 1s for my X950G. I had to upgrade the sound so we sit further away from the TV. A90J sounds good for its speakers. I never planned on getting a Sonos Arc or any sound bar since I spent so much money on it. Plus I love how flush it sits on my TV stand so another reason for not getting a sound bar. People ask me "is it worth the money?" I would say yes for me since I do not change TVs frequently. I bought this TV to upgrade from my 2013 Samsung 60" which doesn't have the new subscription channels. Only thing I could watch on it was Netflix ad Prime. Yes I know Roku would solve my issue but I like Android TV a lot. The remote is really cool too. I love watching TV in the dark so it lights when I touch it. If I ever get a PS5 I would update my review and include how it looks when gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rangerover106, thank you for upgrading to your new Sony A90J! We're thrilled to hear you like the excellent picture quality, Bravia Core app, multiple streaming apps, and great built-in speaker sound quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for cinema like movie experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound quality. No need for the remote, as you can command the TV by your voice (Hey Google, switch to AMC). YouTubeTV integration is seamless and saves you the cabe box and additional wires. The remote has great layout and has a mic included for voice commends - it is also backlit so the buttons are easy to navigate in the dark.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryfromNewYork, Awesome! We're glad to hear that you appreciate the picture, sound quality, and features of this BRAVIA XR MASTER Series A90J. With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?" Even get answers on-screen, control smart home devices, and more. Thank you for sharing this feedback! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    What an amazing picture. So far so good.

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Installed this in the living room. What an amazing picture, especially in a dark room. So far so good.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality the sound and the image are great quality

    I would recommend this to a friend
  • Pros mentioned:
    Hdr, Picture quality

    Rated 5 out of 5 stars

    Fantastic television! Perfect for movies or sports

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I spent a lot of time researching and reading before deciding to pull the trigger on the A90J Master Series and I am happy that I did. The image quality is fantastic and the difference is noticeable from the first moment that the set up was complete. Image contrast, details and colors are spectacular. This is the perfect television for viewing your 4K and HDR movies, or watching sports in 4K.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BestBuyElite, Congratulations! We're glad that you are enjoying the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a 2 year old tv, the price was very good from bestbuy, great picture, i would recommend this 65" TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Topick,
      Thank you very much for your recommendation. We are pleased that you are satisfied with the picture quality of our Sony 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for your purchase and for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent! The picture quality is topnotch and so is the sound coming from the tv screen. You cant go wrong with this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LorenzoB,

      Amazing! We're glad that you are enjoying the sound and picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    65”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was my first OLED purchase and man was i glad i made this decision. My last TV purchase was the X900F and i love that TV as well, but the picture on the A90J is actually worth the hefty price. After you get the picture settings exactly where you want them this TV brings everything to life and is definitely bright enough for a brighter room. Very tempted to purchase the 83” in the future .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Padre, That's great! We're glad to hear that! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing BRAVIA XR A90J OLED TV. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Robert M

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is amazing. The sound is quite good even when we did not have the sound bar operating.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertM, Thanks for sharing your experience so far with your 65" A90J OLED 4K TV. You definitely made the right choice! We're thrilled to hear you are enjoying the outstanding picture and sound quality. At Sony we strive to put forward the best possible products for our customers. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you so much for your purchase and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Perfect picture and sound.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality. This is a replacement for A1E oled that I had for 4 years. Although I can't compare them side by side, the A90J is noticeably brighter in HDR mode. In SDR it is not as noticeable but I think it is somewhat brighter. Sound quality is very good! It's tough to say anything negative about the A1E but this is definitely a step up. Best TV I have ever owned.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steve, Awesome! We're glad that you are happy with the picture and sound quality of this BRAVIA XR A90J OLED TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for sharing this review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    OLED TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Broke down shortly but Best Buy & the Geek Squad took care of it. Great picture until it stopped working. It happens.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nickman67, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for sharing this review. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    best tv I bought.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    technology is the best. The colors are so good and clear. Best tv for the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello iceman,
      That's great! We're glad that you like the picture quality of your new Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony and enjoy! - Marco Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    No regrets

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am so happy with my new purchase xrA90J -65 inch is the best oled tv ever its bright enough amazing images calibration right out of the box, I would recommend it to people who loves watching movies and if you plan not going to the movies for some time you should get the 83 inch no regrets I assure you ps.you'll love Bravia Core very clear

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nawno, We are thrilled to hear that you are so happy with your new Sony OLED TV. You chose the best TV brand. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture, ok in bright areas

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this tv for our newly finished basement. The smart technology is the best I’ve owned to date, however, you may disagree based on your own preferences. I considered purchasing a Fire Stick because I use that technology on my other tv’s, but the Android based Sony platform is good enough that I decided to forgo adding a Fire Stick to this tv. The picture is beautiful right out of the box, however, it’s difficult to see in bright sunlight. Ours happens to be mounted near a window and when the sun peeks through the window and lights up the room, the screen has a tremendous glare. That being said, if you can control the brightness of the room, it shouldn’t be a problem. The setup was incredibly simple and when compared to the previous year’s model, the picture is much brighter. It’s certainly an expensive investment, but overall I’m incredibly happy with the purchase. If you want the best picture you can buy at the upper end of an affordable price, you need this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jesse,

      We're glad that you are enjoying the amazing features of the TV particularly its picture quality. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Highly Recommended

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. I’m even more impressed by the clarity and the programs that are apart of this unit.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephT,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia has a great picture and the menus are easy to use. So far it's been a great decision to buy this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigDaddy, We're very grateful for this positive feedback! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing BRAVIA XR A90J TV. Jay Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Hdmi ports

    Rated 5 out of 5 stars

    Best TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV! The best I have ever owned, by far! I am coming from using an LG C9. My only negative would be the lack of gaming features, like VRR and only 2 HDMI 2.1 ports(one is eARC). I am still breaking in the tv, but so far it is the best TV I have ever owned and seen in person.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Oskytucosky,

      We are glad you like the television. Please be assured we take this feedback very seriously and continuously strive to improve our products. The Variable Refresh Rate (VRR) feature will be available in the future through a firmware update.

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00261000

      Thank you for choosing Sony!
      David Sony_US