Last-Minute SavingsLimited quantities.Shop now

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

Your price for this item is $539.99
Clearance
The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 633 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, this is the second one I have purchased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick,

      Amazing! We're glad that you are enjoying the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, great sound, picture quality is great. Buy it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamuelM,

      You made the right choice! We're glad that you are enjoying the sound and picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony's OLED Master Piece

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow I have had this 65 A90J for almost 3 weeks. Sony's operating instructions really need to be updated. They could be more detailed for the remote functions, yes the buttons are very small. you end up learning by trial and error. The picture and color are fantastic with 4K BD discs. Upscaling discs is excellent. This is where this TV really shines. The HDMI inputs 1 & 2 are 1080 # 3 earc and #4 are true 4K inputs. I wall mounted it and spaced it 1 " out . the M6 screws are available in s/s , 40mm length works perfect, gives just enough room the plug in devices and dust covers {home depot} Beware of some of the on line settings . Best if you use for a reference and set to your liking, some trial and error. My final setup with my Panasonic 1080 and 4K players link perfectly with sony and my sony receiver, just drop in a disc and it turns on the TV, receiver and just adjust volume and disc menu bring popcorn !!! I also bypassed my 7.1 center speaker and used the TV as center WOW works great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi moviedoc, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear Thanks for sharing your review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony A90J OLED TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for cinema viewing. Easy to setup and connect to cable modem.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidA,

      Thank you for the purchase and we're glad to hear that you like the easy set up feature and picture viewing quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Spend the EXTRA!!!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always been a sony fan. I have owned other brands, but sony always gives a reliable product. I never have bought there top of the line, until this unit. Picture quality is tough to beat. I did ALOT of research from multiple, and reliable internet reviews. Unanimously a big thumbs up. This TV is AWESOME. The picture is Fantastic, sound quality is sound bar worthy, even thou i will be my ELAC speakers for a atmos system. The anti glare, it does have some, but could be better. That would be my one gripe with this tv. Rhis tv does have the best oled panel, with the heat sink to get a brighter picture, but my room is not flooded with alot of light , so not an issue for me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Techie,

      Thank you for the 5-star rating and we are glad you like the picture quality of the television. he BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.We appreciate the loyalty and thank you again for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Great tv!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was the last one in the store when we got it and the store employee didn’t even know they had it in stock and said it was a great tv. And let me tell you it is great! We have connected it to our google home system and we love it so much. The size is perfect for our living room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephC,
      That's awesome! We're glad that you were able to get the last piece in stock. We are truly happy that you are enjoying your new Sony - 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. It's also great that it works well with your Google Home system. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Hdr

    Rated 5 out of 5 stars

    Fantastic OLED

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As an LCD LED guy, i was always hesitant about getting an OLED. But heard about the A90J during Sony's press release and stayed on reading updates about the TV and eventual reviews. This TV blew away my expectations on OLED and especially how well this set handles HDR/DV content. Yes the price tag is steep, and for the money i could have easily gone with a bigger size set from another brand.... but i have no regrets in the A90J. Love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Damar1979,

      You made the right choice with the Sony A90J TV! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Black levels, Picture quality

    Rated 5 out of 5 stars

    John

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony A90J OLED is an amazing 4k TV from Sony's Master Series. Like other OLEDs, it delivers unparalleled picture quality thanks to its self-emitting pixels, which produce perfect blacks and a near-infinite contrast ratio. I love this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there John, We're glad that you are happy with this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    OLED TVS

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture , Good Price , Thank You Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethC, Awesome! We are so glad to hear that you are happy with your TV purchase! Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY A90J, the current reference standard

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a 2009 65” LG plasma. Picture is photo realistic! Tweaked the picture settings just slightly using the results from Avs forum. Google search “A90j picture settings” first 3 post are from a professional tv calibrator; CALman. I have a eufy cam on my driveway “hey google, show me the driveway” and it pops on screen. All my av gear powered off I just press Netflix on the remote and it turns on the tv, switches to the Netflix app and turns my receiver on! This Is THE tv to compare all other TVs to.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thathtdude, Thank you for giving the product a perfect rating! We're glad that you chose Sony A90J OLED 4K Smart Google TV. The A90J is a great choice for an upgrade! It's nice to hear you appreciate the features and exceptional picture quality that feels deep, natural, and real of this TV. Our brightest-ever OLED picture with ultimate blacks. The new BRAVIA XR A90J is equipped with Cognitive Processor XR, delivering intelligence that reflects human cognitive characteristics. It detects the viewer's focal points, and cross-analyzes numerous image quality elements to produce a picture which is more natural and closer to human memory. It also upscales sound to 5.1.2 channels to encapsulate the viewer in surround sound from top to bottom, and left to right, to deliver a realistic and immersive experience, close to the sensation of images and sound that people feel in real life. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Sony XR A90J 65" Review

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have only had for a short time, but the colors are excellent. Am hard of hearing, but the TV has adequate volume and its clarity is sufficient. Written statements appearing on the screen are crisp and easy to read. Only negative factor thus far is its high price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rich,

      Thank you for the 5-star rating and we are glad you like the color quality of the television. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony and enjoy your television!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Amazing TV, best for PS5. But overpriced

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    By far best tv I’ve ever owned. Incredible picture. Huge bonus that is that it Seamlessly syncs with my Sony sound bar and PlayStation 5. Price is too high, but I got it on an open box discount which made it well worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jRoc69, That's awesome! Good to know you like the incredible OLED display and it works seamlessly with your Sony soundbar and Playstation 5.
      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the upgrade

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded this to this TV from a 2014 Bravia model. It’s almost night and day. AndroidTV is a great experience, the colors are really deep and incredibly sharp. One thing I would mention that I didn’t see in my research is that the TV can act as the center speaker in your home system. Another thing that might make or break a decision is there is no Gaming mode, this is a very cinema focused set. That being said I have been playing my PS5 with no issue and it still looks great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hernaju, Excellent upgrade! We're so happy to hear that you are enjoying your BRAVIA XR MASTER Series A90J. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    An amazing TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easily the best TV of 2021 even though it is pricey. Sony knocked LG off the top slot. If Sony can keep this up and bring the cost down a bit they will retake the premium and gaming TV market.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi abuyuk,

      You made the right choice with the Sony A90J TV! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Fantastic television

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have an extremely bright living room where the tv is located (lots of windows) and the tv is plenty bright and visible. Sound is amazing and no need for a sound bar so clean looking on the wall. Great tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Schmo, We're glad that you are happy with this The BRAVIA XR A90J OLED TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent tv with minor issues.

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has been a solid purchase and fully recommend it. I got this day one and use it regularly, so far no burning or image retention. Picture is awesome, I got this because my previous tv had blooming and it was really difficult to not see it. Sound is surprisingly good, this actually sounds better than some sound bars I have (without the sub). I occasionally use the tv as my center speaker, but when I do the the tv will, rarely, shut down. It’s likely my AVR (Denon x2700h) supplies too much power. The TVos is good but can be very slow and for a flagship tv like this, it’s very disappointing. But once everything loads it’s quite snappy. Overall, I think this tv is really good and would recommend this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MixtapeJ, We're sorry to hear that you encountered isolated issue with this TV. We apologize for the inconvenience. In this case, we recommend following the troubleshooting steps from this link:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-65a90j/articles/00200862.
      This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for sharing your review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture Quality Never Hurt So Good

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You not only get real configuration of people, animals, puppets, or figures but the color spectrum is great. There is no long lag time between turn on and waiting to see movie menu or start of movie. You can maximize picture to size of 65 inch screen and not loose any definition. Got a WiFi mesh to get full and strong connection to my T.V. and to prevent tv interference or lost connection because my WI FI energy waves are bombarding against walls in wrong directions or due to weather issues. 4K blue ray disc player works great for a wow factor. I chose picture quality rather than price quality. Not like color detail as much with LG C1 OlEd tv but you do see good configuration of all actresses or characters.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dontbuy, We're glad that you are happy with your purchase! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow, this TV is fantastic. The picture, the sound, the design… all amazing. The operating system is much faster than previous Sony / Google TVs (which I hated as tuning channels took forever). The remove is also great, very simple and lights up when you move it. All the important functions are easily accesible in the remote. The sound is the best that I have experienced in any TV that I have owned…. Interesting that it does not have visible speakers as the screen function as the speaker, not sure how they do it but works great. The picture is awesome, very natural with great colors and contrast. It is pricey but worth every penny. Love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ManuelS,

      You made the right choice with the Sony A90J! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Good OLED TV

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got a defective panel at first time, waiting for the replacement, but overall picture quality is outstanding. Peak brightness way better than a9g

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zdww, We regret to hear about the defective panel of your first tv, but glad to hear that your retailer was able to order a replacement. And good to know you appreciate the excellent picture quality of your new TV. The A90J is powered by our Cognitive Processor XR which cross-analyzes data, enhancing pictures in the same way that the human eye focuses on real-life color and depth. And with hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Also, our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Just WOW

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding TV by Sony the picture quality is absurdly good. I had on older LG B9 OLED and Sony A8H good TV on their own right but this TV is far superior on image quality but still pricey for what it is

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey CaptTM,

      Fabulous! We are truly happy you are satisfied with the incredible picture quality of our A90J compared to your previous TVs. Your feedback with the price is greatly appreciated.

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you so much for purchasing our A90J and for choosing Sony!

      - Romeo Sony_US