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Customer reviews

Rating 4.7 out of 5 stars with 1693 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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93%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 1,693 reviews
  • Pros mentioned:
    Easy setup, Picture quality

    Rated 5 out of 5 stars

    Best 4K TV at an affordable price.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with the picture and sound quality of this TV. Easy to navigate through setting menu and easy to follow all “smart TV “ features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cello5901, we're glad you like the picture and sound quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Love my new TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing, paired it with some bias lights to really make the picture pop. If you’re not ready to shell out another thousand or so for an OLED this is the way to go.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lance, We are so glad to hear that you are happy with your new X90J TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Easy setup, Picture quality

    Rated 5 out of 5 stars

    Sony bravia

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Menu is easy to navigate. No issues so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joe1, We are thrilled that you like the picture quality and menu of your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Gaming

    Rated 5 out of 5 stars

    This TV Delivers

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia XR Full Array LED is fantastic. I can enjoy all of my 4K movies and Xbox One X to its fullest capabilities now on this television. It does function best in a darker room, so I have had to close the blinds at my apartment. However, this is common for any TV. It demonstrates its highest performance during Prehistoric Planet, Dolby Vision movies, and its 120 MHz refresh rate is optimal for gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheTerrorBurds, We are happy to hear that you can now enjoy all of your 4K movies and games to their fullest. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect for PS5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv came out in 2020 and if you can grab one, get it. It supports 4k 120hz and VRR for the PS5. Sound quality is excellent without a sound bar. Have to be really careful setting up (you will need 2 people to move it) once you put the legs on it feels very sturdy, I would suggest buying the extended warranty from Sony just in case, and keeping the box for the move.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Madeforps5, we're glad you are enjoying our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Gaming

    Rated 5 out of 5 stars

    jarhiker

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    loving it, went from a 36" old 15yr old lcd to this. works great with my ps5. 120 and 2.1 ports. because of burn in worry i went with this type of tv rather than oled.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jarhiker, we're glad you love our newes product with your PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from 55 Vizio to 65 Sony. Vizio was paper thin and we thought it had a great picture until mounting up this 65 in Sony. Loving the depth and smooth action for sports. Won’t wait so long to upgrade next time! Tech has come a long way. ;)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RCnNC, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love my Sony! Upgrade from a 10 year old Samsung that was starting to go. So glad I choose this tv. I purchased a 65 inch Samsung QLED for the family room and this one for the living room and can't help put compare the two. This tv is bright w/o any major adjustment vs. My Samsung that I am still trying to get right. Although the Samsung's colors are more vivid, this tv's colors are almost as good! The menu and remote are user friendly. I use a sound bar so I can't speak to the sound. I really like my Samsung, but I really like my Sony as well!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Reseb,

      Fabulous! We are truly happy to hear you love your newly purchased, X90J. We are also delighted you are satisfied with the outstanding quality, user-friendly interface & remote control, and superb performance of this TV.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony X90J, 4k HDR priced right, great features

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 1st Sony (i also have LG & Samsung) 4k panels. The 65X90J pictue, color an HDR quality is excellent. With one the highest rated out-of-box color/picture accurrate 4k-TV setting. Other features:ATSC-3.0, HDR10, DolbyVision, IMAX/Netflix --enhanced picture adjustment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Blueskies, That's amazing! Congratulations on getting your new TV. We are thrilled that you like the TV features and exceptional picture quality with vibrant, rich colors, especially in HDR. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Rated 4 out of 5 stars

    Practical & Affordable Alternative to OLED

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp, clear picture and vivid color - very happy with this TV. The only thing that I wish I would have known prior to purchase was the lack of variable refresh rate. On Xbox Series X, it will only allow for either 4K @ 120hz or Dolby Vision with a max refresh or 60hz. This really isn’t too big of a deal, as games and streaming are stunning. It dramatically increased the quality of my picture for Hulu Live TV. Prior, I had a Samsung and the Dynamic mode for non-4K was unbearable. Sony makes Vivid a useable option in all formats - eliminating the need to change modes constantly depending on content. The latest Apple TV 4K works great in Dolby Vision, allowing the contrast enhancement in all apps for streaming content. There is still a bit of lag on fast moving objects - but football games do look better than my previous unit. Sony has done a great job delivering a quality television with great features at a very reasonable price. I would recommend Sony’s picture over Samsung, hands down, any day.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello bpanter, We appreciate your feedback especailly about the refresh rate and Dolby Vision feature. Desite your concern, we are glad that you are very happy with your new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    We LOVE lt

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We’ve had the television for about a month. We’ve watched it almost every night. It’s such a pleasure to see all of our shows with such clarity. Also to watch our favorite movies and all we can say is WOW!! We chose Sony because our previous TV was a Sony an was 10 years old and is still working well. It is a 46” and we just wanted something larger so we purchased a 65”. If we had a bigger room we would have gotten a bigger one. Maybe next time! Thanks Sony. Sincerely Mark & Joseph

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marcusmann, Wow! Thank you for this positive review of your new X90J Full Array LED 4K Ultra HD Smart Google TV. We're glad to hear you're purchase went well and you're having an enjoyable watching experience on this great X90J. Good to know your investment is worth it. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for offering a fantastic rating on the product and for trusting Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Amazing Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You know when you’ve been going about your life and never knew that you were missing something? Well… this is what you’re missing out on. I mean the details I’ve missed before watching movies/shows, the feeling of it being so real. I had been wanting a bigger tv. I’ve always loved the theater feel so I needed a bigger tv with good quality. I do not regret spending my whole paycheck on this 65” lol it is definitely worth it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi imeli03, we're glad you are enjoying the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great television!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this tv, it replaced our 55 inch Sony which lasted about 20 years. It has a very good, crisp clean picture and matched up with our new Sony sound bar everything works seamlessly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bojack! We're glad that you're satisfied with your TV and with your Sony soundbar as well. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Easy setup

    Rated 5 out of 5 stars

    Great TV and Best Service from the Geek Squad

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The SONY TV is awesome better than I expected. I had Jennifer from the Geek Squad set it up and she took great care in making sure that everything worked properly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Roomba, Fantastic! We're glad you're enjoying your new Sony X90J and good to know you had such a great customer service experience in setting up your TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Easy setup

    Rated 5 out of 5 stars

    Nice looking and reliable tv.

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like Sony and this is a great tv so far, easy to setup and customer service to resolve a small issue was great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi S2012, Awesome! Good to hear that you like the picture quality, ease of setup, and service received. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the Best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My okd Sony has lasted over 25 years. Picture quality is excellent on this Bravia I just purchased. Love Sony tv’s.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MbStearns, We're glad that you are happy with the picture quality of this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Sony Bravo 65"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bravo XR 65" is an excellent TV set. It perfectly fits the wall area between two narrow windows in my house. I enjoy watching Sport, News, and all other programs that my TV provider has offered me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV, we're glad you are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Customer For Life!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Most beautiful TV I’ve ever owned. Gorgeous colors, smooth motion, very bright. The Google TV UI is clean and runs smooth. Voice recognition on the remote works great. I use a soundbar with a subwoofer so I can’t comment on the speakers on the TV. I don’t think I’ll ever buy another brand of TV after using this Sony TV. Sony, you’ve gained a customer for life! Best Buy had fast shipping and the delivery team was very quick and careful with the product. Thank you, Best Buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NotoriousJVH, we're glad you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV. I am obsessed over the screen picture quality amd it is super easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steelerschick, we're glad you love the ease of use and picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SUPER SONY

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV great, color is awesome. Audio is very clear and cripsy picture. My family lovwa this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HOlu, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US