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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony X90J, 4k HDR priced right, great features

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 1st Sony (i also have LG & Samsung) 4k panels. The 65X90J pictue, color an HDR quality is excellent. With one the highest rated out-of-box color/picture accurrate 4k-TV setting. Other features:ATSC-3.0, HDR10, DolbyVision, IMAX/Netflix --enhanced picture adjustment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Blueskies, That's amazing! Congratulations on getting your new TV. We are thrilled that you like the TV features and exceptional picture quality with vibrant, rich colors, especially in HDR. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    We LOVE lt

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We’ve had the television for about a month. We’ve watched it almost every night. It’s such a pleasure to see all of our shows with such clarity. Also to watch our favorite movies and all we can say is WOW!! We chose Sony because our previous TV was a Sony an was 10 years old and is still working well. It is a 46” and we just wanted something larger so we purchased a 65”. If we had a bigger room we would have gotten a bigger one. Maybe next time! Thanks Sony. Sincerely Mark & Joseph

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marcusmann, Wow! Thank you for this positive review of your new X90J Full Array LED 4K Ultra HD Smart Google TV. We're glad to hear you're purchase went well and you're having an enjoyable watching experience on this great X90J. Good to know your investment is worth it. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for offering a fantastic rating on the product and for trusting Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Practical & Affordable Alternative to OLED

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp, clear picture and vivid color - very happy with this TV. The only thing that I wish I would have known prior to purchase was the lack of variable refresh rate. On Xbox Series X, it will only allow for either 4K @ 120hz or Dolby Vision with a max refresh or 60hz. This really isn’t too big of a deal, as games and streaming are stunning. It dramatically increased the quality of my picture for Hulu Live TV. Prior, I had a Samsung and the Dynamic mode for non-4K was unbearable. Sony makes Vivid a useable option in all formats - eliminating the need to change modes constantly depending on content. The latest Apple TV 4K works great in Dolby Vision, allowing the contrast enhancement in all apps for streaming content. There is still a bit of lag on fast moving objects - but football games do look better than my previous unit. Sony has done a great job delivering a quality television with great features at a very reasonable price. I would recommend Sony’s picture over Samsung, hands down, any day.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello bpanter, We appreciate your feedback especailly about the refresh rate and Dolby Vision feature. Desite your concern, we are glad that you are very happy with your new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Can’t go wrong with this Sony Bravia

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have had this tv for 2 years. Great clarity and excellent for watching football games.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very happy with Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was recommended this tv from an associate working in the TV section of Best Buy, he also informed me the TV had a sound bar and subwoofer as a package deal. I was impressed with his knowledge on Sony products, and pulled the trigger on the package. The TV has google assistant on it making the tv super user friendly, and the sound bar is Dolby digital/ Atmos, and fills the room with theatre quality sound. I’m very please with my purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AwesomeTVandSoundbar, You've made an excellent choice! We're glad you like the Google assistant feature, ease of use, and good to know it works perfectly with your Soundbar. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Awesome Blossom!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Geek Squad did the install yesterday for my parents' place. They had an old Toshiba TV that we were upgrading from. It is night and day for the quality. Colors are more accurate, and the blacks actually look black now vs gray.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi laughGAN1STAN, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Hope this helps. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony XR90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Huge improvement over my old TV. Bright, great blacks. outstanding detail, bright & accurate color. I am now wall mounted for all angle control. Great customer support. Timely delivery.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pleased, we're glad you like the spicture quality and the controls of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony x90j 65” ultra hd tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV in July of 2021 and I’ve been very impressed with it thus far. The main reasoning for upgrading from a 60” Samsung tv that was nearly 5 years old was that I wanted to have a better picture, frame rate, and a slightly larger screen size. Sound is pretty impressive as well. The 120Hz/4K ultra HD with my Xbox series x is 100% more noticeable than on a standard “high definition” or 1080p. I highly recommend getting all hdmi 2.1 cables to get the most out of your next gen consoles, devices, etc. If you’re thinking about getting an Sony oled for about 1000$ more….don’t. It’s not worth it. Especially if you have a reasonably bright room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Codguy93, we're glad you are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You know when you’ve been going about your life and never knew that you were missing something? Well… this is what you’re missing out on. I mean the details I’ve missed before watching movies/shows, the feeling of it being so real. I had been wanting a bigger tv. I’ve always loved the theater feel so I needed a bigger tv with good quality. I do not regret spending my whole paycheck on this 65” lol it is definitely worth it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi imeli03, we're glad you are enjoying the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 65" XR X90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, I'm enjoying my 4k TV. I replaced my old Samsung TV. Now, I have a bigger screen and a GOOD PICTURE quality. I like the brightness specially the cinema feature when im watching a movie. Im happy that i was able to hooked up my sound bar which gives me a broader sound, deep base, like in a movie house.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Awesome,

      Very nice upgrade! We are glad you're happy with the picture quality of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best 4K TV at an affordable price.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with the picture and sound quality of this TV. Easy to navigate through setting menu and easy to follow all “smart TV “ features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cello5901, we're glad you like the picture and sound quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    This TV Delivers

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia XR Full Array LED is fantastic. I can enjoy all of my 4K movies and Xbox One X to its fullest capabilities now on this television. It does function best in a darker room, so I have had to close the blinds at my apartment. However, this is common for any TV. It demonstrates its highest performance during Prehistoric Planet, Dolby Vision movies, and its 120 MHz refresh rate is optimal for gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheTerrorBurds, We are happy to hear that you can now enjoy all of your 4K movies and games to their fullest. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding purchase. Brilliant screen. Picture is perfect. Love the 65” size. Install was flawless using the Geek Squad. Not quite as good as my OLED but the price difference is significant and this is almost as perfect. If money is an issues this one!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jthjr2, thank you for the amazing review! We're glad you like the exceptional picture quality and you feel that the price is worth it. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravo Sony Bravia, Bravo!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it, it’s the best tv I’ve ever owned. Or as I frequently say to friends “My first Grown Man-tv”. What else can you say about a Sony product, you expect a top of the line machine and they deliver on those expectations. Had it for about 3 weeks now and have basically spent that time rewatching every movie I love because on the X90J, it’s like seeing it for the first time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tokenbrotha, Thanks for sharing your experience so far with your new 65" X90J TV. You definitely made the right choice! We're thrilled to hear you feel this is the best TV that you've owned and you're enjoying the outstanding 4K HDR picture quality. Glad to know you having an enjoyable watching experience with this TV. At Sony we strive to put forward the best possible products for our customers. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good TV Could be better Panel

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Deliver and customer service is smooth. Shout out to Brandon from Geek Squad for excellent customer service. The TV itself is very up to date with software and picture quality is superb. Unfortunately after a few weeks, i start to experience dead pixel forming in the center of the TV. I am looking to return the dead pixelated one for new one. I hope it’s good because this TV is worth it for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bestbuycusty666, We're sorry to hear that you're having issue with this TV. We apologize for the inconvenience. If you still have the TV, this issue might resolve by following the troubleshooting steps from this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00200749?cpint=spt-tv_triage_00200862_line

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to [email protected] or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect for PS5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv came out in 2020 and if you can grab one, get it. It supports 4k 120hz and VRR for the PS5. Sound quality is excellent without a sound bar. Have to be really careful setting up (you will need 2 people to move it) once you put the legs on it feels very sturdy, I would suggest buying the extended warranty from Sony just in case, and keeping the box for the move.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Madeforps5, we're glad you are enjoying our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    jarhiker

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    loving it, went from a 36" old 15yr old lcd to this. works great with my ps5. 120 and 2.1 ports. because of burn in worry i went with this type of tv rather than oled.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jarhiker, we're glad you love our newes product with your PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    PS5

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture especially with 4k or HDR. Sony did a great job

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jast, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony always certified

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv It’s not slow and it syncs in great with my ps5

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from 55 Vizio to 65 Sony. Vizio was paper thin and we thought it had a great picture until mounting up this 65 in Sony. Loving the depth and smooth action for sports. Won’t wait so long to upgrade next time! Tech has come a long way. ;)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RCnNC, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

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