Customers are delighted by the exceptional picture quality of the 77" Class BRAVIA XR8B OLED 4K HDR Google TV. The OLED quality is highly praised, and viewers are impressed with the deep black levels, enhancing dark scenes. The TV's brightness also contributes to a clear and vibrant viewing experience. There are no CONS listed for this product.
This summary was generated by AI based on customer reviews.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 145 reviews
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Love it
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
We love this tv. It was an upgrade for us from a 55”. The image and quality are amazing. The google tv aspect goes well with our other google appliances (speakers, doorbell, etc). The sound is great but eventually we’ll add a soundbar.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi TK1104, It brings us great satisfaction to hear how much you are enjoying your new K-77XR8B! We're so glad that the image and quality are truly amazing for you.
As you settle in with your new TV, a few features you'll continue to appreciate are the deep, pure blacks and vibrant colors of the OLED panel, which are individually controlled for astonishing contrast and realism.
Thanks for choosing Sony! Best regards, Estefany
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
TV purchase
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The TV’s clarity and sound quality are superior to the other televisions I’ve had in the past. This was a great purchase for our home.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi NORENK! Thank you so much for sharing your feedback with us. We are really happy to hear that the K-77XR8B has made such a positive difference in your home.
This model is designed to deliver stunning clarity with its advanced 4K HDR technology and immersive sound thanks to Dolby Atmos support, making your viewing experience truly exceptional.
We appreciate you choosing Sony! Best regards, Estefany
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Excellent Sony TV
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
The picture is great on this TV; it feels like a movie theater screen in your living room. The customizable stand and picture/audio options make this a must buy for home theater enthusiasts. Easy to assemble and sturdy design.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi HappyCustomer,
That's exactly the kind of cinematic experience we aim for with the BRAVIA 8 OLED! We're thrilled to hear that the picture quality and customizable options are making your home feel like a movie theater. Your feedback truly highlights what makes this a must-buy for home theater enthusiasts.
Thanks for choosing Sony.
Best regards, Eliab
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Sony bravia
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Excellent quality , clear sounds built and amazing pictures. Full of futures with google tv included
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello KamelT,
Thank you for choosing Sony!
It brings us great joy to hear that the K77XR8B TV delivers excellent quality with clear sound, amazing picture, and the convenience of Google TV. We’re glad the features enhance your viewing experience and add great value to your home entertainment.
Best regards, -Fred
Pros mentioned:
Picture quality
Rated 4 out of 5 stars
Hopefully better than LG OLED 77" that failed
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Purchased as replacement to LG 77" OLED that had a panel failure at five years. Went with Sony Bravia using the LG soundbar. Picture is brighter but not as detailed an image. Hope it last longer than the five-year expensive warrantee purchased with it. Wanted to keep the cost down around $2000, found the Sony better than LG or Samsung at that price range for an OLED.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Thank you for sharing your detailed and honest feedback, RBreze!
We truly appreciate you choosing the Sony K77XR8B OLED as your replacement, especially as you sought out the best value in that competitive $2,000 price range.
It's excellent to hear that you are already noticing the increased brightness of our OLED panel. We specifically engineer our screens with features like the Cognitive Processor XR™ and XR Contrast Booster to deliver vivid brightness and contrast, especially when watching HDR content.
We also understand your comment about the image being "not as detailed" and your concern about longevity given your previous experience. While we are committed to building reliable, high-quality products, we use customer feedback like this to continually refine our picture processing to ensure we deliver the highest level of clarity and detail possible across all content types.
We hope the combination of your new BRAVIA OLED and the continued use of your LG soundbar brings you many years of premium home entertainment!
Thank you for choosing Sony.
Best regards, Gus, Sony Social Media Team
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Great TV
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
everything as advertised - picture is superb from all angles of a room, easy to navigate
I would recommend this to a friend
Brand response from SonyListens
Posted .
Thank you for the review, BvHt!
We are thrilled to hear that your BRAVIA 8 is delivering exactly what was advertised! The superb viewing angles are one of the best perks of an OLED panel—it’s great to know that everyone in the room gets a perfect seat regardless of where they are sitting. We’re also glad you’re finding the interface easy to navigate.
Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
77" SONY OLED TV
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
we got our new SONY last week and it has been everything we expected. great picture quality and sound. Controls are also easy to use. I would recommend this model.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi ThomaslB,
It brings us great satisfaction to hear about your positive experience with the Sony BRAVIA XR8B!
It is wonderful that you are enjoying the combination of great picture quality and clear sound. We also appreciate you noting how easy the controls are to use, ensuring a seamless experience right out of the box.
Thank you for your strong recommendation and for trusting Sony!
Regards, Dominick
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Great Television
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
A fantastic tv! Colors are absolutely fabulous! Acoustic + sound so much better than small tv speakers! Movies, sports and tv shows come alive! I am loving this Sony Bravia 8 77”!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Thank you for your fantastic review, 4KMPC!
We are absolutely thrilled to hear how much you are loving your Sony BRAVIA 8 77" television!
Your feedback perfectly captures the viewing experience we aim for: knowing that the colors are absolutely fabulous and that movies, sports, and TV shows come alive is incredibly rewarding. We're also glad you appreciate the power of the Acoustic Audio features, which deliver sound so much better than typical small TV speakers.
Thanks again for choosing the BRAVIA 8B and for sharing your great experience!
Best regards, Gus, Sony Social Media Team
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Sound BAR
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Husband loves it! Will always buy one as it is so much better than without it.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi DianeB,
It is most rewarding to hear that your husband is loving the new TV and that Sony remains your top choice! This model is truly special as over 8 million self-lit pixels are precisely controlled to produce pure black alongside high brightness, creating a stunningly lifelike picture. We are thrilled that the incredible contrast and depth are making such a difference in your home entertainment.
Thank you for being part of the Sony family.
Regards, Dominick
Pros mentioned:
Size
Rated 5 out of 5 stars
Television
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
New tv looks great! Purchased the right size for the space needed.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Thank you for the fantastic review, TerryL!
We are so pleased to hear that your new K-77XR8B is the perfect fit for your space! Choosing the right size is key to creating that immersive home theater feel, and we’re thrilled that the 77-inch screen is hitting the mark for you. It’s wonderful to know you’re already enjoying that stunning picture quality.
Thank you for choosing Sony and for sharing your experience!
Best regards, Gus, Sony Social Media Team
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
sports and actions movies
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
the picture is good. I have not figured out how to use the apps. yet . Great for watching sports action movies.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Mario19! Thanks for sharing your feedback on your K-77XR8B TV! We are really happy to hear that you find the picture quality to be good, especially for watching sports and action movies.
The K-77XR8B features our XR OLED Motion technology, which is designed to keep fast-moving action smooth, bright and clear; perfect for sports!
We appreciate you choosing Sony! Warm regards, Estefany
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Great buy
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Perfect crisp picture & sound. Love how this looks even in a bright eiim
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello ReginaldW,
Thank you for choosing Sony!
We couldn't be happier to hear that the K77XR8B TV is delivering a perfect, crisp picture and sound. It’s great to know you love how it looks even in bright environments. Your feedback truly motivates us to keep bringing quality you can enjoy every day.
Best regards, -Fred
Pros mentioned:
Black level
Rated 4 out of 5 stars
New sony tv
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Amazing resolution, contrast, and blacks. Lose a couple rows of pixels at the bottom with PlayStation 5 and Apple TV connected but it’s hard to notice. Seems like it was made for edge to edge and can be adjusted. I have it on the auto setting and the picture sent out from these devices is a little different size than the screen size but it’s not noticeable. Sony seems to do a great job on all their products.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello BS01,
Thank you for choosing Sony!
It's a true pleasure to hear you are enjoying the amazing resolution, contrast, and blacks on your K77XR8B TV. We appreciate your feedback regarding the slight pixel variation when using PlayStation 5 and Apple TV, and we're glad you recognize that the picture sizing, even on the auto setting, is not noticeable. Thank you for acknowledging the great job Sony does on all its products!
Best regards, -Fred
Pros mentioned:
Oled quality
Rated 5 out of 5 stars
Great Quality
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Was nervous about the expense, but it's 100% worth it - the quality is just like my iPhone. Love it!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello JW13, Thanks for your wonderful feedback! It is fantastic to know that the K-77XR8B has lived up to your expectations!
We appreciate your business and thank you for choosing a Sony television! Warm regards, Estefany
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Love the XR8B
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
Amazing TV. I upgraded from a Sony x900f and it is a huge improvement. The colors really pop and the gaming features for PC and PS5 really make a difference.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello Michael,
Thank you for choosing Sony!
We couldn't be happier to hear that you’re enjoying your K77XR8B TV upgrade. It’s wonderful to know the vibrant colors and enhanced gaming features are making a positive impact on your PC and PS5 experience. Your feedback motivates us to keep delivering products that bring joy and elevate entertainment. Thank you for sharing your experience!
Best regards, -Fred
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
We love our new Sony Bravo “77 OLED
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Picture is great and it’s very easy to use. Had no trouble downloading additional apps for it. Sound from the screen is excellent.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi ScottQ! Thank you for your feedback! It is fantastic to know that you’re enjoying the picture quality of the K-77XR8B and finding it easy to use.
We appreciate you choosing Sony and hope it continues to deliver great entertainment for you! Warm regards, Estefany
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Great tv
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Love this tv- picture is great and setup was easy!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi AshleyZ,
We are thrilled that you’re enjoying the great picture and easy setup of your new BRAVIA 8! By combining our XR Processor with over 8 million self-lit pixels, we designed this OLED to deliver incredible contrast and color depth.
Thanks for choosing Sony.
Best regards,
Eliab
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Top view picture quality
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great picture. Outstanding entertainment value. Very pleased with this purchase.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello Seedetailsallaround,
Thank you for choosing Sony!
We couldn't be happier to hear that the K77XR8B TV delivers a great picture and outstanding entertainment value. It’s wonderful to know your purchase has brought such enjoyment, and we appreciate you sharing your positive experience with us.
Best regards, -Fred
Pros mentioned:
Oled quality
Rated 5 out of 5 stars
Sony Bravia 77" OLED tv
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
First large television that I have ever purchased and I am very happy with this purchase. The colors are superb and set up was very simple. I have only had it two weeks so I have not made any tweaks yet.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello HARLENW,
Thank you for choosing Sony!
We're absolutely thrilled to hear how much you're enjoying your K77XR8B TV, especially since it's your first large television! It's great that the setup was simple and that you're finding the colors superb. We hope you have countless hours of amazing viewing ahead!
Best regards, -Fred
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Trusted and true - Great Picture!
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great picture, easy installation and great smart functions/tools/apps
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello GMAN6ft9,
Thank you for choosing Sony!
We’re elated to hear that the K77XR8B TV’s great picture quality, easy installation, and smart features have made your experience enjoyable. Your acknowledgment of these aspects inspires us to keep enhancing technology that blends convenience with outstanding performance.