Customer Ratings & Reviews
- Model:
- K77XR8B
- SKU:
- 6642164
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.7 out of 5 stars
Customers are saying
Customers are delighted by the 77" Class BRAVIA XR8B OLED 4K HDR Google TV's exceptional picture quality. Many praise the beautiful colors, crystal-clear image, and excellent audio options, making it ideal for home theater enthusiasts. The superior picture quality is a consistently highlighted positive aspect. There were no negative customer comments reported.
This summary was generated by AI based on customer reviews.
new house
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.great item for the value easy delivery and set up great value
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BrianB,
We are honored to hear that you are delighted with the Sony BRAVIA XR8B! We strive to make this TV an incredible investment by packing it with premium features that deliver superb picture and sound quality. Finding it to be such a great value and a great item is exactly what we aim for. Thank you very much for your 5-star review!
We really appreciate you choosing Sony.
Best regards,
Dominick
Waiting to unbox
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I have been researching televisions for the last three months. This Bravia checked all my boxes. I am in the process of moving and I believe this will be a great addition to my new home.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Vince,
Thanks for reaching out!
The Bravia XR8B is a fantastic choice, it's got some really impressive features and it should fit right in with your new space. Moving can be stressful, but having a great TV to settle in with is always a plus.
If you have any questions while you get set up, let us know. We're here to help!
We really appreciate you thinking of Sony for your purchase!
All the best,
Estefany
Love the product
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing Tv!! Love the picture quality, technology, all the features and the speakers! I highly recommended this TV!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PriyalP,
Thank you for the wonderful 5-star review! We are ecstatic to hear that your BRAVIA XR8B is delivering an incredible experience. It is rewarding to know that you are enjoying the brilliant visual clarity, advanced smart features, and integrated audio performance. Your enthusiasm is greatly appreciated. Enjoy your premium viewing experience, and thanks for choosing Sony!
Best regards,
Dominick
Sony tv
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing tv. Sony Bravia’s picture is beautiful and its flatness compliments our living room
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lucas,
It's a true pleasure to hear you find the Sony - BRAVIA XR8B amazing. We are especially delighted that the beautiful picture quality and the elegant, flat design perfectly complement your living room aesthetic.
Thank you for your support and for choosing Sony!
Best regards,
Dominick
Great tv for its price!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV for its price! replaced a mini LED Bravia 7 and my eyes are very appreciative of that.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello FernandoN,
Thank you for choosing Sony!
We couldn't be happier to hear that your new K77XR8B TV has made such a positive difference for your eyes after upgrading from your mini LED Bravia 7. Knowing that our product enhances your viewing comfort means a great deal to us. Thank you for sharing your experience—we truly appreciate your support!
Best regards,
-Fred
Tv purchase
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Fantastic tv that has all I wanted and at a great price
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GregW,
It's a true pleasure to hear that the Sony BRAVIA XR8B is a fantastic TV that provides everything you wanted, and at a great price! Delivering high quality and value to our customers is our goal, and we are delighted to have succeeded with your purchase. Thank you for the wonderful 5-star review and for choosing Sony!
Regards,
Dominick
Review of TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Good product. Bought a generic brand before and had issues.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MaryH,
We are pleased to learn you consider the BRAVIA XR8B to be a good product!
We understand that previous experiences with other brands can be frustrating, and we are happy that your purchase of the BRAVIA XR8B has provided a reliable and superior viewing experience. We strive for excellence in quality and performance, and we appreciate you choosing Sony.
Thank you for your 5-star rating!
Regards,
Dominick
Bravia 8 XR8
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best choice I’ve made choosing this tv model..paired it with Sony Bravia 8 soundbar and subwoofer
I would recommend this to a friendBrand response from SonyListens
Posted .Hello OscarM,
Thank you for choosing Sony!
It brings us great joy to hear that choosing the K77XR8B was the best choice for you, and that pairing it with the Sony BRAVIA 8 soundbar and subwoofer has been a great match. We truly appreciate you sharing your setup and experience—enjoy every moment.
Best regards,
-Fred
Sony oled
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Product has awesome visual quality amazing oled tv
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RaymondN,
That's wonderful to hear! We are delighted you are enjoying the amazing visual quality and the immersive experience of your 77" Class BRAVIA XR8B OLED TV.
Thanks for choosing Sony.
Best regards, Eliab
My TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great colors, good speakers easy remote. Why do I have to type more words than I need to review an item
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AndriasG,
We're delighted to hear that. Thank you so much for sharing your 5-star review of your Sony BRAVIA TV. We're really happy you’re enjoying the vibrant colors, powerful speakers, and effortless remote—those are standout qualities that make the experience special. We appreciate your feedback about the review word count, and are grateful you took the extra time to share your thoughts with us.
Thank you for choosing Sony—wishing you a rewarding day!
DiegoV.
great TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.OLED is great, true blacks, extreme clarity. I would recommend this TV to anyone.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, HappyCustomer!
We are absolutely delighted to hear that you love your K-77XR8B television! It's rewarding to know that you are enjoying the incredible picture quality that OLED delivers, especially the true blacks and extreme clarity.
Thank you again for your strong recommendation and for choosing Sony!
Best regards,
Gus,
Sony Social Media Team
Love it
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great price always have been a fan of Sony the price was undeniable
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Great,
We're honored to hear that you are such a loyal fan of Sony, and are also thrilled you were able to get your BRAVIA XR8B at an undeniable price! Thank you for your continued support and for leaving this 5-star review!
We really appreciate you being part of the Sony family!
Best regards,
Dominick
Excellent TV, best OLED I have seen
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV!!! Blacks are perfect and it doesn't matter if you are in a bright room or not. So good, bought a 65" too.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NitinJ,
Thanks for sharing such a great review of your new BRAVIA XR8B.
We're truly heartened to hear you're so happy with the perfect blacks and the picture quality in any room. It's a testament to the technology we put into these TVs. And to know that you purchased a second one is the highest compliment we could receive!
We truly appreciate you choosing Sony!
Sincerely,
Jenn | Sony North America.
Sony Bravia
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great color and picture quality. Good deal on the tv
I would recommend this to a friendBrand response from SonyListens
Posted .Hello ChadbO,
Thank you for choosing Sony!
It brings us great joy to hear that you’re enjoying the vibrant color and picture quality of your K77XR8B TV. We’re glad you feel you received good value, and we appreciate you sharing your positive experience with us. Thank you for your support!
Best regards,
-Fred
Great Tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It has a great picture and i was amazed at how clear the television was.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mell,
We are so glad that you are impressed with the clarity and great picture quality of your new 77" BRAVIA XR8B OLED TV. We truly appreciate you sharing your positive feedback!
Thanks for choosing Sony.
Best regards,
Eliab
GREAT GREAT GREAT TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best colors, best brightness, amazing quality. Great size.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello JeremyB,
Thank you for choosing Sony!
We're elated to hear that you are enjoying the vibrant colors, impressive brightness, and exceptional quality of the K77XR8B TV. Knowing that the size and overall performance are enhancing your viewing experience truly encourages us. Thank you for sharing your positive feedback!
Best regards,
-Fred
Love the tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv love the way its looks can’t go wrong with an oled TV
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Edd2345,
That's wonderful to hear! We are delighted you love the look of your 77" BRAVIA XR8B OLED and are enjoying the incredible picture quality of an OLED TV.
Thanks for choosing Sony. Best regards, Eliab
Sony XR8B
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Awesome ! Upgraded from a Samsung LED. Love the Sony and would recommend *****
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChrisC!
We are thrilled to hear that you made the upgrade to the K77XR8B and are already loving the difference. We truly appreciate you sharing the five-star recommendation!
We designed this TV with some amazing tech. The best part is the OLED screen, which uses self-lit pixels to give you perfect blacks and stunning lifelike color for all your movies and shows.
Thank you for choosing Sony!
Best regards,
Estefany
Awesome TV!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is an amazing TV! The colors and picture are perfect!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MatthewM,
That's wonderful! Thank you for the five-star review of the BRAVIA XR8B.
We're excited to hear you consider it an amazing TV and that you find the colors and picture to be perfect! We design these OLED panels to deliver stunning visual quality, and your feedback lets us know we hit the mark.
Thanks for choosing Sony!
Regards,
Dominick
Set up
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.So far so good. I am a little unhappywith the set up. I feel it could have been better since I was paying for it. It was to rushed
I would recommend this to a friendBrand response from SonyListens
Posted .Hello JimZ,
Thank you for choosing Sony.
We're honored to hear that you are pleased with your K77XR8B overall. We sincerely apologize that the setup process felt rushed and did not fully reflect the quality of service you deserve. Your feedback is invaluable, and we are committed to improving this aspect to ensure a more seamless experience for our customers. Thank you for sharing your insights with us.
Best regards,
-Fred
