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Customer Ratings & Reviews

Your price for this item is $999.99
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The comparable value price is $4,999.99

Customer reviews

Rating 4.8 out of 5 stars with 490 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers value the 83" Class A90J Series OLED 4K UHD Smart Google TV for its exceptional picture quality, with many praising its colors and clarity. The TV's brightness and sound quality also receive positive feedback, contributing to an immersive viewing experience. While some customers find the price to be a drawback, many believe it is justified by the outstanding features and performance of the TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 8 Showing 141-160 of 490 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    picture is good but whatever tape they are playing for the display TV's seem to have a better picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertS,
      Thank you so much for such a great review! We're delighted to hear your enjoyable viewing experience with your Sony TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    THE BEST OF BOTH WORLDS

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    WOW! I had put off buying an OLED TV up to now because in spite of OLED's many strengths - True blacks, Accurate color and contrast - I was less than thrilled by this lack of brightness! Well, this Sony OLED has all of the OLED positive features PLUS the brightness of and LED TV! When that is combined with Sony's revolutionary new Cognitive Processor XR - You have a TV with a picture that is unequaled by any other television in today's market!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi fchamp, Awesome! We're glad that you are enjoying the picture quality and features of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Movie time!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love Sony, love this TV. Great pic with sharp, vibrant colors. Great viewing in our movie room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonBa,
      Thank you for such a great review! We're glad to hear your enjoyable viewing experience with your Sony TV. We always strive to deliver the best quality with our products. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding Performance The picture is incredible 4K is extremely impressive

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KevinW, Thanks for sharing your feedback. We are glad that you like the picture quality and performance of your Sony BRAVIA 4K smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Best TV ever!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I’ve ever owned. Crystal clear and very bright even though it’s OLED. Using the TV speaker as the center speaker in my home theatre 7.2.2 setup. Very expensive 83 inch masterpiece but I snagged a Best Buy open box deal at $4,800. Recent price drop by SONY to $6,000 makes it doable for more people.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryG, Wow! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Brightness

    Rated 5 out of 5 stars

    Chris

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. The brightness is amazing for an OLED, and of course the motion processing is Amazing!’

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisP,

      Perfect! We're glad that you are enjoying the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BIG BILL

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BEST TV I HAVE EVER OWN. I LOVE SONYS PRODUCTS THEY SEEM TO LAST LONGER. LOOK AND QUALITY IS GREAT.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamG, Thanks for sharing your experience. We are glad that you love Sony products. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound easy yo ins y all on wall

    I would recommend this to a friend
  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv Ive ever bought. Would recommend if still available

    I would recommend this to a friend
  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great. Process of scheduling delivery & set up needs SIGNIFICANT improvement.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomD,

      Very nice! We're glad to hear about the delivery time of your television. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lovely picture. It’s giant and works great. I love the interface

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Apple7410, Amazing! We're glad to hear that you love the user interface and excellent picture quality of your Sony A90J. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Sony Bravia TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is very nice just need some extra speakers to go with my surround sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TorontoB, we're glad you like our product. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Are you kidding?!!! This TV is awesome! Are you kidding?!!! This TV is awesome!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeniseB,
      Amazing! We really appreciate your satisfaction with your BRAVIA XR A90J. This TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    The Best OLED tv! Sony does it again!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best investment i ever made! I was looking for a tv and wanted something different. The sony A90J blew things out the water! Amazing picture! Amazing color! Great for movies, TV and gaming! Once the A90J went on sale i immediately acted on it! You will not be disappointed!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vkawall, Great investment indeed! We're also glad that you are enjoying your new TV specially the picture quality and features. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Master Series

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. The picture is just like being there. Colors and brightness are great. Set up and use of the tv was extremely easy. Only negative I have is the lack of a manual. You can find it on line but a simple picture of the back of the tv would help find all inputs once on the wall. Almost impossible to hook things up prior to hanging on the wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smhsfh, We're glad that you like the picture quality and ease of use and setup. We're sorry to hear about the lack of manual. The TV comes with a Manual. However, you can also download a PDF of setup guide and operating manual from our website. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Cons mentioned:
    Price

    Rated 5 out of 5 stars

    We are satiesfied

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a good deal and good television but a little bit pricey

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarilynP,
      Thank you for the 5-star rating! We're happy to hear your satisfaction with your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is absolutely amazing. I truly enjoy this TV set

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyBravia,
      Fabulous! We're delighted to hear your enjoyable experience with the outstanding picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I love this OLED!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV and worth the price! Picture quality is stunning.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertM, We are thrilled to hear that you love your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Customer service

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve had a wonderful experience every time that I’ve visited this store. When I purchased my item the sales person was very helpful, professional, and extremely amazing.

    I would recommend this to a friend
  • Best Buy Employee

    Rated 5 out of 5 stars

    Amazing TV

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    Best Buy Employee
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this tv as an upgrade from my LG 65 Oled from a few years back. Ive been hesitant on upgrading but a sale came across that I could not pass up. 4k 120hz HDR looks amazing on this panel and the port placement is ideal compared to some of the competition. Only comaint I have is only 1 port is HDMI 2.1 e-arc compatible where as other manufacturers have made 2 the standard.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi slayergoober,
      Thank you for the 5-star rating! We're glad you like your new A90J TV. However, we're sorry to hear we were not able to meet your full expectations with the available eARC port of the unit. We will have this opportunity noted as we always strive to make this a better experience.

      The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks again for purchasing Sony! - Kris Sony_US