Once you get the hub setup, it's not too bad to deal with. This isn't the most straightforward device to setup though. First, you sign up for an account. Is fairly painless. It gets complicated if you already have a Samsung account, I highly recommend using it. Unfortunately I didn't realize I already had one. I'm not sure when I signed up for it, so now I have two. Plus, I had created an account for my parents which only added to the headache. After you have an account, you'll log into the app. If you have more than one account and logged into all of them on your device, the app will seemingly choose one at random with no easy way to say the app is trying to use the wrong account. After you get signed into the account you want to use, the app will ask for a code. The code is on one of the pamphlet in the box that is easy to overlook. I want to give you a heads up; you will want to keep that paper with the code (or some sort of copy, I took a pic to backup it to Google photos) because it will need for various reasons such as resetting the hub. Then you'll want to set a location for the hub. This part isn't too difficult. Hit menu and set your address. If you have a Philips hue hub, hopefully it will ask you to add it, because if you have to add it, the option to do so isn't easy to find. Neither is the option to add a harmony hub, but that one is going to needed to be added manually, but fairly easy to find.
Now if you want to use the developer website for advanced options, that is a nightmare. It took several days and many attempts to get both the app and website logged into the same account, and even when they were, they didn't seem to sync up. This is why I reset the hub and app to know you need to keep that code for the hub handy.
Now that I have the hub and website working, I hope I never have to set them up again, because it nearly drove me made, but at least it works well now.