new camera lens

The Tamron 50-400mm F/4.5-6.3 Di III VC VXD is the unprecedented, next-level ultra-telephoto zoom lens for Sony E-Mount full-frame mirrorless cameras. With its wide 50mm starting focal length, full-body shots of subjects like wildlife can be captured in the surrounding environment. The wider end of this unique mirrorless zoom lens is particularly useful for side-line sports, wildlife and other subjects that move closer as you are shooting, allowing you to continue photographing without the need to change lenses. Additionally, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities. Also, users can customize certain functions and update the firmware via the Connector Port by using the dedicated TAMRON Lens Utility. Clearly, the 50-400mm F4.5-6.3 is a brand-new kind of ultra-telephoto zoom lens that combines a 50mm standard focal length, outstanding image quality and highly nimble mobility. This one lens captures a lively world with all the clarity you desire and can guide you to exhilarating new photographic experiences.

The 35-150mm F2-2.8 covers wide-angle through telephoto and is ideal for both travel and portrait photography. It is the first zoom lens for Nikon Z mount cameras to have a maximum wide-open aperture of F2. With high-level performance under a wide variety of shooting conditions, this fast lens is ideal for travel aimed at creating photographic works. Incorporating the most frequently used focal lengths from wide-angle and standard to medium telephoto and telephoto all within this single lens enables seamless shooting without the need to swap lenses, which is beneficial especially when shooting portraits where a sense of rhythm is particularly important and helps to capture outstanding shots without missing fleeting expressions of the subject. This lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience.

Get up close and wide open with Fujifilm’s versatile new prime lens – the high-quality, portable, and weather-resistant Fujifilm XF 18mm f/1.4R Standard Zoom Lens. With a focal length equivalent to 27mm, it’s the perfect choice for sprawling landscapes, the sights and sounds of the street, and everything else in between. Be ready for any creative outburst with lightning-fast autofocus, a wide F1.4 aperture, and weather resistance to allow for continued operation in dusty, moist, and freezing conditions. XF18mmF1.4 R LM WR is ready to be a constant companion, wherever your adventures take you, capable of extracting every last bit of detail from any X Series mirrorless camera.

The 70-300mm F/4.5-6.3 Di III RXD (Model A047) for Sony full-frame E-mount mirrorless cameras is a telephoto zoom lens designed and created so photographers of all skill levels can enjoy high quality images comfortably. Tamron’s new 70-300mm F4.5-6.3 covers a broad telephoto zoom range yet is the world's smallest size and lightest weight, coming in at 148mm (5.8 in) long with a maximum diameter of 77mm, and weighing just 545g (19.2 oz). With special emphasis on resolving power, Tamron has deployed special lens elements appropriately arranged to correct chromatic aberration, generally very strong in a telephoto lens, as well as other aberrations. Users can enjoy high-resolution images combined with the stunning bokeh qualities that are achievable only with a telephoto lens. The lens also incorporates the RXD (Rapid eXtra-silent stepping Drive) stepping motor unit, a high-speed precision AF drive system that is remarkably quiet. Tamron's Moisture-Resistant Construction provides extra protection, while various features that are built into Sony mirrorless cameras, including "Eye AF," are supported. The 70-300mm F4.5-6.3 is a versatile lens for photographing landscapes, sports and other action, pets and wildlife and more. The lens also demonstrates its potential for portrait shooting, casual snapshots and scenarios that require you to be mobile and shoot handheld, like sporting events. The apparent image compression and the close-up effects characteristic of telephoto lenses naturally amplify photographic expression. Zooming in on distant objects and making them appear closer is one of the joys of telephoto shooting. This zoom lens provides an entryway into that new world. 

Callaway CSI Pro Laser Rangefinder delivers all the distance measurement features golfers require to maximize their game, enhanced by a unique new feature called Club Selection Information (CSI). The CSI golf laser works as your own personal caddie, making club suggestions based on your average 7-iron distance which you plug into the unit. The Callaway CSI Pro laser is lighter and more compact than other lasers and offers 6x magnification with a 1000 yard range and superior +/- 1 yard accuracy. The CSI Pro also features P.A.T. (Pin Acquisition) with Pulse Technology which delivers a short vibrating “burst” confirming the correct distance to the pin, giving you the confidence to fire away! The CSI Pro also includes Magnahold, a powerful integrated magnet that allows you to securely affix the unit to the cart frame for quick and convenient access during play. In Slope mode the laser will automatically account for adjusted distances due to elevation changes, and comes with an external on/off switch that can be easily disabled for (legal) tournament play. The CSI Laser is water and fog resistent and is backed by a 1 year limited warranty, and includes premium carry case and cleaning cloth. Whether you’re trying to pick the right club to carry that fairway bunker, or aiming directly at the flagstick of an elevated green, you'll now be able to take dead aim with confidence with the Callaway CSI Pro Laser Rangefinder!

The Tamron 28-75mm F/2.8 Di III VXD G2 (Model A063) provides outstanding resolution and superb overall performance in a lightweight and compact zoom lens for Sony E-mount full-frame mirrorless cameras. High definition and spectacular image quality are the key areas of advancements. The Model A063 features a redesigned optical system but maintains a size similar to its predecessor. The lens provides exceptionally strong optical performance, edge-to-edge across the frame, throughout the entire zoom range, along with the soft, beautiful bokeh effects that are distinctive to fast aperture lenses. The lens features Tamron’s VXD autofocus motor to enable high speed, high precision auto-focusing. Closeup shooting capabilities have also been improved and achieve an MOD of 7.1” at 28mm and a maximum image magnification ratio of 1:2.7. It is equipped with new, groundbreaking features that enable users to easily perform customization and firmware updates themselves. For example, users can reverse the direction of the focus ring for manual focus operation. Additionally, Tamron has adopted a new design with improved ergonomics and revised the exterior coating of the lens body to improve scratch resistance. The filter size is 67mm, which is standard among Tamron's fast aperture zoom lens series and enables the sharing of lens caps, filters, and other accessories. In addition to features such as Moisture-Resistant Construction and a protective Fluorine Coating, the lens supports various features built into Sony E-Mount cameras, including Fast Hybrid AF, Eye AF and in-camera lens corrections (shading, chromatic aberration, distortion).