Magnolia Collection

Sony - 77" Class - OLED - A1E Series - 2160p - Smart - 4K UHD TV with HDR

Magnolia Home Theater

Take your home entertainment experiences even further. Magnolia Home Theater stores offer the next level of audio, video and smart home solutions.

Magnolia Home Theater
Discover detail with this 77-inch Sony BRAVIA OLED TV. Its sheer size makes a startling impact in your room, and it's HDR ready so that you can take advantage of the next generation of video. OLED technology lets this Sony BRAVIA TV respond rapidly to 4K resolutions to play back every moment of the action.

4K Ultra HD TV Buying Guide
Save $3000
Was $12,999.99
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What's Included

  • AC Power Cord
  • Batteries
  • IR Blaster
  • Operating Instructions
  • Quick Setup Guide
  • Sony 77" Class - OLED - A1E Series - 2160p - Smart - 4K UHD TV with HDR
  • Table Top Stand
  • Voice Remote Control

Ratings & Reviews

Overall Customer Rating:
80% of customers would recommend this product to a friend (4 out of 5)

Included Free

Sling TV - Sling TV Live Streaming Service for 30 Days
Sling TV - Sling TV Live Streaming Service for 30 Days
Live stream your favorite channels, or watch the shows you love on demand. Get Sling TV free for 30 days and experience entertainment your way. You can stream on your TV or mobile device anytime, anywhere. Plus, personalize your channel lineup to get rid of useless options.


Smart Enabled

Get access to a world of instant entertainment with this product. Just connect to the Internet and stream movies, listen to music, and access a wide variety of other content.

  • Netflix
  • Spotify
  • Pandora
  • Google Play Movies & TV
  • Hulu
  • YouTube

OLED TV features precise contrast and absolute blacks

True reality comes to life with deep black and natural color. Over 8 million self-illuminating pixels are precisely and individually controlled by the X1 Extreme processor.

Acoustic Surface

Unlike most TV speakers, sound comes to you from the entire screen, immersing you in exciting new entertainment experiences. It's pictures and sound in perfect harmony.

4K HDR Processor X1 Extreme

Object-based HDR Remaster technology can detect, analyze and optimize each object in the picture individually to adjust the overall contrast for a more natural and realistic picture on screen.


Colors are as rich and vivid as nature's own with more shades of red, green and blue.

4K X-Reality Pro

Provides lifelike detail and clarity. See the details appear in buildings and trees as scenes become clearer, smoother and more natural.

Android TV

From movies and TV shows to thousands of apps, Android TV brings you everything in an instant. Cast your favorite apps with Google Cast, and Voice Search helps you find the entertainment you want.

76.7" screen (measured diagonally from corner to corner)

Large enough to provide an immersive experience for everyone in the room.

2160p resolution for breathtaking HD images

Watch 4K movies and TV shows at 4x the resolution of Full HD, and upscale your current HD content to the gorgeous Ultra HD-level picture quality.

Watch high dynamic range (HDR) content on your TV

With an HDR-compatible 4K TV, you can enjoy HDR movies and TV shows, in addition to all your current content.

Smart TV with access to streaming services for countless entertainment options

Stream shows, movies, games and more with the TV's built-in Wi-Fi and integrated apps.

Chromecast Built-in

In order to cast your favorite shows, movies, music, and more, you must download the Google Cast app and use your compatible mobile device along with cast-enabled apps to send content right to your TV.

Google Assistant Built-in

Find what you want quickly, simply by talking. Ask your Google Assistant to help you play TV shows, movies, and more. Dim the lights and control your connected devices while you watch a movie for a better experience.

Google Home and Amazon Alexa compatibility

Simply voice-control your TV and ask it to do things like cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa.*

OLED TVs perform well in all lighting conditions

They offer an extremely high degree of color accuracy, wide viewing angles and a picture that is virtually blur-free.

Advanced TV sound

5 x 10W audio power output, Dolby Digital, Dolby Digital Plus, Dolby Pulse, DTS Digital Surround and Sony's ClearAudio+ sound processing.

4 HDMI inputs for the best home theater connection

High-speed HDMI delivers a 4K Ultra HD picture and digital surround sound in one convenient cable. HDMI cable not included.

Motionflow keeps the action smooth

The Sony's Motionflow XR refresh rate technology builds upon the native panel to allow fast-moving action sequences in sports and movies to be seen with a lifelike clarity.

3 USB inputs

Easily connect your digital camera, camcorder or other USB device.

* Compatible devices require internet connection. Voice Search is available using the included remote control, Android TV Remote Control app with Android 4.0 or higher, or Sony's TV SideView app with Android 4.0.3 or higher, iOS 7.0 or higher.

* Google Home device (sold separately) compatible with Sony TV's powered by Android TV. Requires compatible devices connected to the same wireless home network.

* Amazon Alexa device (sold separately) compatible with Sony TV's powered by Android TV. Works with voice-enabled remote controls. Subscriptions may be required to access certain content.

Web-based services and content streaming require the high-speed Internet connection. Some services may require a subscription.

Overall customer rating

Rating: 4.2 out of 5 stars with 5 reviews

80%of customers would recommend this to a friend



Looks like there aren't enough negative mentions yet.

  • Rating: 5 out of 5 stars

    You couldn't ask for a better price!


    Ok, so at first I was skeptical about this TV.... but let's be honest, who wouldn't be at 77" of digital awesomeness?? There's got to be a catch, right? I looked at the price and thought to myself "Oh, this isn't that bad at all" and that's when I noticed it came with 1 MONTH OF SLING TV FOR FREE!!! It didn't take me more than a second to find a Best Buy representative to snatch this baby right up! I mean $15K for a TV is already an amazing deal! Now we're adding a free month of streaming service in with it... only fools wouldn't jump on this bad boy immediately! In all, I've purchased 12 of these sick eye-candies so I could take advantage of the bargain of a lifetime and get the full year in Sling TV service. 5 stars and beyond! Thank you Best Buy for your amazing service and sales! Customer for Liiiiife!!!!!

    I would recommend this to a friend

  • Rating: 1 out of 5 stars



    THIS TV SUCKS – DO NOT BUY OLED First Sony allows for dead pixels and trying to get them fixed is a pain. They will beat you to death asking for information and pictures. Even after you send them they will tell you they didn’t. I have a giant whit dot on my TV – been told by Magnolia (the store in best buy) that it is a giant grouping of dead pixels. If you read the Sony manual they allow for 8 dead pixels…. Yes they know it’s a problem so they wont do anything…. And most die after a year… after the warranty is up. Been told that QLED don’t have this problem… DON’T BUY A SONY OLED – horrible problem with Pixels…. And customer service sucks.

    No, I would not recommend this to a friend

  • Rating: 5 out of 5 stars

    To all you wise crackers and nay-Sayers...


    If it weren't for those wealthy early adopters who step up to buy these first release outrageously priced technological wonders, the rest of us would never see the affordable "trickle down" versions. Stop ridiculing the wealthy.... they support the rest of us! As an aside? No question, OLED is, BY FAR, the very VERY best TV technology available today. Save your money till you can afford something better than the rest.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Great picture

    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    Great picture on the latest oled technology. Great price too!

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Very Large TV


    TV is so much bigger than the picture on the website

    I would recommend this to a friend

Product images, including color, may differ from actual product appearance.