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The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch.
Q: Does this TV have VRR support?
A: Hi Bonkgi, Yes, the BRAVIA XR8B OLED TV supports Variable Refresh Rate (VRR) via its HDMI 2.1 ports, allowing for smoother, tear-free gaming when connected to a compatible console or PC. Thanks for choosing Sony. Best regards, Eliab
A: Hi NancyJ, Thank you for your question regarding the Sony BRAVIA XR8B! The changing picture and brightness you’re experiencing during daylight is due to the [Ambient Optimization Pro] feature. This feature uses a built-in light sensor to automatically adjust the screen brightness based on the surrounding lighting conditions, which is why the picture remains consistent after dark. If you prefer to have the picture to stay consistent regardless of ambient light, you can easily disable this feature by following these steps: 1. Go to [Settings] 2. Select [Display & Sound] 3. Choose [Ambient Optimization Pro] 4. Toggle off the [Auto adjust according to ambient light] option This will prevent the TV from automatically adjusting brightness based on the environment. We hope you find this information helpful, and thanks for being part of the Sony family! Regards, Dominick
Q: Having to turn volume up to 30. Is this normal?
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Q: I don't have cable in this house which TV does Wi-Fi
A: Hi there, Every Sony Smart TV, including the 55" Class BRAVIA XR8B OLED Google TV, comes with built-in Wi-Fi connectivity and a full suite of smart features, meaning you do not need a cable or satellite subscription to watch streaming content. You can connect it to your home's Wi-Fi network right out of the box and immediately start streaming from popular apps like Netflix, Disney+, and YouTube using the integrated Google TV platform. Thanks for choosing Sony. Best regards, Eliab
A: Hello Nancy, Thank you for considering Sony products. We appreciate you reaching out about the picture brightness issue on your K55XR8B TV. We apologize for any inconvenience this may have caused, especially given your bright family room environment. To improve the picture brightness, please try the following steps: 1. Adjust Picture Mode: Press the Quick Settings button on your remote. Navigate to Picture Mode and select either Standard or Vivid to enhance brightness. 2. Increase Backlight Level: Press the Quick Settings button. Go to Picture Settings > Backlight. Increase the backlight level to brighten the screen. 3. Check for Light Sensor Obstructions: Locate the ambient light sensor near the center bottom of your TV screen. Ensure it’s not blocked by any objects such as a soundbar or TV stand. For more detailed instructions, please visit: https://helpguide.sony.net/tv/musltn1/v1/en-003/contents/TP1001675534.html?search=Backlight We want to ensure this issue is resolved for you quickly. If the problem persists, the best next step is to contact our dedicated support team for advanced troubleshooting. You can find all contact options and resources here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Best regards, -Fred
Q: What’s the difference between this and the Bravia 5
A: Hi Rick, We appreciate your question. We're happy to clarify that for you! When comparing the K-55XR8B and the BRAVIA 5, you're looking at two great TVs, but the true distinction lies in the core display technology and what each is intended to be the best at. The K-55XR8B is an OLED TV. The key advantage here is that every single pixel is self-illuminating. This means when a pixel is supposed to show black, it turns completely off. This unique capability gives the XR8B perfect black levels and virtually infinite contrast. For cinematic viewing, especially in a dimmer room, the OLED is unmatched because of the incredible detail it maintains in dark shadows. In contrast, the BRAVIA 5 is a Mini LED television. While it still uses our top-tier processing, it's a traditional LCD screen with a radically improved backlight made of thousands of tiny LEDs. The critical difference here is brightness. Because it uses a powerful, dedicated backlight, the BRAVIA 5 can achieve significantly higher peak brightness levels than the OLED. For additional specifications of the XR8B, please visit the following link: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/k-55xr8b/specifications So, in short: the XR8B is better for contrast and perfect blacks, while the BRAVIA 5 is better for superior brightness. Both are solid choices; your final decision will ultimately depend on the specific features you prioritize and, of course, your budget. Thanks for considering Sony products! Best regards, Estefany
Q: Does this TV have screen dimming to view easier at night?
A: Hi Charles, That is a great question about viewing the BRAVIA XR8B comfortably at night. Yes, the TV is equipped with a specific Picture Mode designed for a softer, less intense viewing experience, which is ideal for nighttime. The BRAVIA XR8B features a "Calm" Picture Mode. This setting is engineered to produce soft colors and gentle contrast, specifically making it suitable for displaying calming and relaxing content in low-light environments, like viewing at night. We hope you find this information helpful, and thanks for considering Sony products! Regards, Dominick
Q: is this bravia compatible with the Sony BRAVIA Theater System 6
A: Hi Ronald! Thanks for reaching out! The Sony BRAVIA K-55XR8B is compatible with the Sony BRAVIA Theater System 6 (HT-S60). For best results, connect the system using HDMI ARC/eARC and ensure both devices have the latest software updates installed. You can learn more about this television on our site: https://helpguide.sony.net/tv/musltn1/v1/en-003/index.html Thank you for making Sony part of your purchasing consideration! Best regards, Estefany

The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch.

The advanced LG OLED evo C4-Series is better than ever. The LG OLED evo C4 is powered by the next-gen α9 Gen7 AI Processor —exclusively made for LG OLED—for ultra-realistic picture and sound along with boosted brightness for luminosity and high contrast, even in well-lit rooms.¹ AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content. The C4's almost invisible bezel, ensures it blends with your surroundings. When you're finished watching, display art, photos and other content make the C4 a versatile statement piece. Search less and stream more, thanks to the next generation of AI technology from LG webOS 24. Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos² for sound you can feel all around you. And FILMMAKER MODE allows you to see films just as the director intended.

This 55-inch screen uses 4K Ultra HD technology for vibrant, true-to-life images. HDR10 contrasts bright highlights with dark shadows, so you can catch subtle details. Plus, DTS Virtual-X audio technology delivers life-like sound from your TV. Access live over-the-air channels and streaming—and control it all with your voice. Ask Alexa to launch apps, search for titles and more. The Insignia 55” Class F50 Series LED 4K UHD Smart Fire TV is ready for an unforgettable night of entertainment.

The time is now to experience content in lifelike 4K HDR picture. Everything you watch will be sharp, detailed and in bright, vibrant color. Google TV makes it easy to find your favorite movies and shows from all the top streaming apps.
| Pros for Sony - 55" Class BRAVIA XR8B OLED 4K HDR Google TV | |||
|---|---|---|---|
| Cons for Sony - 55" Class BRAVIA XR8B OLED 4K HDR Google TV | |||
| There were no cons for this product— |
Customers regard the 55" Class BRAVIA XR8B OLED 4K HDR Google TV highly for its exceptional picture quality. Reviewers specifically praise the OLED quality, noting that it contributes to a great viewing experience.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Clear pictures, excellent sound quality, and i think i got a good deal on this tv. Im still learning how to operate the settings as it is a little too dark for my taste
Posted by Jamela
Got this Sony Oled for a great price it performs extremely well even out performing our two LG OKED tvs!
Posted by Sammy
Beautiful picture and sound. I am very happy with this TV and would recommend it to anyone.
Posted by cwilder727