Save up to 50% on 3-Day Sale deals.Ends 12/7.Shop now

Skip to content
Main Content

Sony - 55" Class BRAVIA XR8B OLED 4K HDR Google TV

Model: K55XR8B
SKU: 6642162
$999.99
Save $500
Comp. Value: $1,499.99
or
$41.67/mo.
suggested payments with24-Month Financing
Show me how
Finance OptionsView your offers
Special OffersOn related products
Availability
Fulfillment Options

FREE delivery to

Sold by Best Buy

More Buying Options

Highlights

  • Key Specs
    • Display Type: OLED
    • Resolution: 4K (2160p) (Refers to the number of pixels, both horizontally and vertically, used to capture video/images. The higher the resolution the finer the detail that can be seen.)
    • Screen Size Class: 55 inches (The group size measurement of a screen. This differs from a screen size measured diagonally from corner to corner.)
    • High Dynamic Range (HDR): true (An HDR-compatible 4K TV or other HDR-compatible product displays HDR video content when it's available from sources like 4K Ultra HD Blu-ray Discs and 4K streaming services.)
    • High Dynamic Range Format: HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision (There are a few HDR formats that tell the TV or other HDR-compatible product how to best utilize its capabilities to display HDR content. HDR technology can support one or multiple formats, each with various benefits to picture quality.)
    • OLED Technology: Standard OLED
    • Refresh Rate: 120Hz (The number of frames per second the device can produce natively without enhancement. Higher rates help produce smooth, seamless pictures.)
    • Motion Enhancement Technology: XR OLED Motion technology (Proprietary technologies produced in addition to the Refresh Rate that smooth out faster moving pictures to reduce blur and pixelation.)
    • Smart Platform: Google TV (Just like a computer, a smart TV needs an operating system (also called a smart platform) in order to access the Internet, connect with entertainment apps, and play streaming content. Some common TV smart platforms are; Roku TV, Android TV, and Chromecast.)
    • Featured Streaming Services: Netflix, Prime Video, Disney+, YouTube, Apple TV+ (Streaming services and other programs are available on this device. Keep in mind, there may be more services supported than just those shown here.)
    • Number of HDMI Inputs (Total): 4
    • Voice Assistant Built-in: Google Assistant (A digital assistant built into the device that uses voice commands to answer questions and control smart devices.)
  • General
    • Brand: Sony
    • Model Number: K55XR8B
    • Product Name: 55" Class BRAVIA XR8B OLED 4K HDR Google TV
    • Color: Black
    • Series: XR (Part of a group of the same product type with similar features.)
    • Model Year: 2025
  • Dimensions
    • Product Height With Stand: 31 inches
    • Product Width: 48.25 inches (The out of box width of the item. Width is measured as the horizontal distance from one side of the item to the other as it would be primarily used or placed.)
    • Product Depth With Stand: 9.87 inches
    • Product Height Without Stand: 27.87 inches
    • Product Depth Without Stand: 1.5 inches
    • Product Weight With Stand: 39.7 pounds
    • Product Weight Without Stand: 37.7 pounds
    • Stand Width: 40 inches (The horizontal measurement of the stand/base, or the distance from the outside of one leg to the outside of the opposite leg, as it is attached to the product.)
    • Stand Depth: 9.87 inches
    • Adjustable Stand Width: false (Whether the stand can adjust to have more than one measurement either between the legs or the base itself.)
  • Display
    • Display Type: OLED
    • Resolution: 4K (2160p) (Refers to the number of pixels, both horizontally and vertically, used to capture video/images. The higher the resolution the finer the detail that can be seen.)
    • Screen Size: 54.6 inches (Size of the screen, measured diagonally from corner to corner.)
    • Screen Size Class: 55 inches (The group size measurement of a screen. This differs from a screen size measured diagonally from corner to corner.)
    • High Dynamic Range (HDR): true (An HDR-compatible 4K TV or other HDR-compatible product displays HDR video content when it's available from sources like 4K Ultra HD Blu-ray Discs and 4K streaming services.)
    • High Dynamic Range Format: HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision (There are a few HDR formats that tell the TV or other HDR-compatible product how to best utilize its capabilities to display HDR content. HDR technology can support one or multiple formats, each with various benefits to picture quality.)
    • Picture Quality Enhancement Technology: Cognitive Processor XR
    • OLED Technology: Standard OLED
    • Curved Screen: false
    • Refresh Rate: 120Hz (The number of frames per second the device can produce natively without enhancement. Higher rates help produce smooth, seamless pictures.)
    • Motion Enhancement Technology: XR OLED Motion technology (Proprietary technologies produced in addition to the Refresh Rate that smooth out faster moving pictures to reduce blur and pixelation.)
    • Closed Captioning: true (The text version of spoken audio displayed on the screen. Devices that can display closed captioning typically have the option to toggle the feature on or off.)
  • Features
    • Remote Control Type: Voice control
    • Smart Capable: true (Smart, or smart-capable devices are able to connect directly to your home network in order to stream content from the Internet, run Internet-based apps, or connect to other smart devices.)
    • Smart Platform: Google TV (Just like a computer, a smart TV needs an operating system (also called a smart platform) in order to access the Internet, connect with entertainment apps, and play streaming content. Some common TV smart platforms are; Roku TV, Android TV, and Chromecast.)
    • Featured Streaming Services: Netflix, Prime Video, Disney+, YouTube, Apple TV+ (Streaming services and other programs are available on this device. Keep in mind, there may be more services supported than just those shown here.)
    • Screen Mirroring: true (Casts the screen of one device onto another wirelessly, using a common protocol (typically Bluetooth).)
    • Screen Mirroring Technology: Miracast, Apple AirPlay 2
    • Content Sharing: Mobile to TV (The device is capable of connecting to another device in order to send or receive streaming content. Share content from your mobile device to your TV or vice versa.)
    • Indoor Or Outdoor Use: Indoor (Indicates the appropriate environment product was designed to be used in.)
    • TV Tuner: Digital (The ATSC TV Tuner is a component built into conventional TV sets or other devices for receiving over-the-air broadcast TV without a cable/satellite box. Digital tuners may be purchased separately and connected to a device if it does not have one built in.)
  • Connectivity
    • Number of HDMI Inputs (Total): 4
    • Display Connector(s): 4 x HDMI 2.1 (The number and type of connectors used to connect to an external display.)
    • Network Connector(s): 1 x RS-232
    • HDMI Audio Return Channel (ARC): eARC
    • Wireless Connectivity: Wi-Fi, Bluetooth (The manner in which a device sends data to another device over a short distance without the use of wires or cables.)
    • RF Antenna Input: true (This input is used to connect devices such as antennas or cable boxes to a TV via a coaxial cable.)
    • Number Of USB Port(s) (Total): 1 (The total number of USB ports including all generations and versions.)
    • Bluetooth Version: 5.3 (The Bluetooth specification formalized by the Bluetooth Special Interest Group. All versions of the Bluetooth standard are backwards compatible with previous versions.)
  • Compatibility
    • VESA Wall Mount Standard: 300mm x 300mm (VESA wall mount standards refer to the spacing of screw holes built into a TV in order to fit with standard TV wall mounts. These standards are implemented into most TVs and monitors.)
    • Voice Assistant Built-in: Google Assistant (A digital assistant built into the device that uses voice commands to answer questions and control smart devices.)
  • Audio
    • Built-In Speakers: true
    • Surround Sound Supported: Dolby Surround, DTS, DTS Digital Surround, DTS-HD, DTS:X (Surround sound systems use multiple audio channels and speakers to create an immersive sound experience for the listener. There are also various proprietary technologies that imitate this kind of sound via a device's built-in speakers or soundbar.)
  • Power
    • ENERGY STAR Certified: false (Devices carrying the ENERGY STAR service mark, such as computer products and peripherals, kitchen appliances, and other products, generally use 20% to 30% less energy than required by federal standards.)
    • EPEAT Qualified: false (The Electronic Product Environmental Assessment Tool (EPEAT) was designed to provide an environmental assessment tool for purchasers. In order to qualify for EPEAT, a product must meet all 23 required criteria.)
    • Estimated Annual Operating Cost: 1 United States dollars (Predicted cost of operating the product under average conditions for one year.)
    • Estimated Annual Electricity Use: 1 kilowatt hours (Predicted amount of electricity needed to operate the product under average conditions for one year.)
  • Included
    • Stand Included: true
  • Warranty
    • Warranty - Parts: 1 year
    • Warranty - Labor: 1 year
  • Box Dimension
    • Height: 33.12 inches
    • Width: 53.62 inches
    • Depth: 7.12 inches
    • CubicDimension: 12644 inches
  • Other
    • UPC: 027242934122

The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch.

  • Pure black OLED contrast: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
  • Powerful TV processing: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Everything you stream. All on one screen.: Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
  • Your favorite streaming apps in one place: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.
  • Effortlessly stream to your TV: Easily stream to your TV with support for AirPlay 2 and Chromecast built-in.
  • App available with BRAVIA TV: Download the SONY PICTURES CORE app (formerly BRAVIA CORE) for free—streaming package sold separately, plus access to the largest IMAX Enhanced collection.
  • Studio calibrated picture: Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
  • More immersive movie experience: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
  • Crystal clear picture: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
  • Blur-free action: See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .
  • Cinematic sound: With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action.
  • Loud and clear dialog: Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3.
  • BRAVIA TV and BRAVIA Theater, the perfect pair: Hear elevated audio and clearer dialog with Acoustic Center Sync when paired with compatible BRAVIA Theater models.
  • Do it all with BRAVIA Connect app: Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and even troubleshoot issues.
  • Perfect for PlayStation 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
  • All your game settings in one place: Game Menu puts all your gaming picture settings and exclusive assist features in one place.
  • HDMI 2.1 features: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).
  • Beautifully designed: Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.
  • Compatible with BRAVIA Cam: BRAVIA CAM (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.
  • All your Eco settings in one place: Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go, now with more details to make more informed, eco-conscious decisions.
  • Pure black OLED contrast: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
  • Powerful TV processing: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Everything you stream. All on one screen.: Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
  • Your favorite streaming apps in one place: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.
  • Effortlessly stream to your TV: Easily stream to your TV with support for AirPlay 2 and Chromecast built-in.
  • App available with BRAVIA TV: Download the SONY PICTURES CORE app (formerly BRAVIA CORE) for free—streaming package sold separately, plus access to the largest IMAX Enhanced collection.
  • Studio calibrated picture: Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
  • More immersive movie experience: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
  • Crystal clear picture: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
  • Blur-free action: See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .
  • Cinematic sound: With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action.
  • Loud and clear dialog: Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3.
  • BRAVIA TV and BRAVIA Theater, the perfect pair: Hear elevated audio and clearer dialog with Acoustic Center Sync when paired with compatible BRAVIA Theater models.
  • Do it all with BRAVIA Connect app: Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and even troubleshoot issues.
  • Perfect for PlayStation 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
  • All your game settings in one place: Game Menu puts all your gaming picture settings and exclusive assist features in one place.
  • HDMI 2.1 features: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).
  • Beautifully designed: Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.
  • Compatible with BRAVIA Cam: BRAVIA CAM (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.
  • All your Eco settings in one place: Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go, now with more details to make more informed, eco-conscious decisions.
Whats Included
  • Television
  • Remote
  • Stand
  • Warranty
  • User Guide
  • Television
  • Remote
  • Stand
  • Warranty
  • User Guide
Disclaimers
  • Web-based services and content require high-speed Internet service. Some services may require a subscription.
  • Web-based services and content require high-speed Internet service. Some services may require a subscription.

Q: Does this TV have VRR support?

A: Hi Bonkgi, Yes, the BRAVIA XR8B OLED TV supports Variable Refresh Rate (VRR) via its HDMI 2.1 ports, allowing for smoother, tear-free gaming when connected to a compatible console or PC. Thanks for choosing Sony. Best regards, Eliab

Q: The picture and brightness keep changing in daylight, but stays consistent after dark which is perfect. How to I get the picture to match the after dark picture? My last 2 Sony TV’s didn’t do this. Thanks

A: Hi NancyJ, Thank you for your question regarding the Sony BRAVIA XR8B! The changing picture and brightness you’re experiencing during daylight is due to the [Ambient Optimization Pro] feature. This feature uses a built-in light sensor to automatically adjust the screen brightness based on the surrounding lighting conditions, which is why the picture remains consistent after dark. If you prefer to have the picture to stay consistent regardless of ambient light, you can easily disable this feature by following these steps: 1. Go to [Settings] 2. Select [Display & Sound] 3. Choose [Ambient Optimization Pro] 4. Toggle off the [Auto adjust according to ambient light] option This will prevent the TV from automatically adjusting brightness based on the environment. We hope you find this information helpful, and thanks for being part of the Sony family! Regards, Dominick

Q: I don't have cable in this house which TV does Wi-Fi

A: Hi there, Every Sony Smart TV, including the 55" Class BRAVIA XR8B OLED Google TV, comes with built-in Wi-Fi connectivity and a full suite of smart features, meaning you do not need a cable or satellite subscription to watch streaming content. You can connect it to your home's Wi-Fi network right out of the box and immediately start streaming from popular apps like Netflix, Disney+, and YouTube using the integrated Google TV platform. Thanks for choosing Sony. Best regards, Eliab

Q: The picture is too dark for me. Is there a setting to brighten it. The TV is in a bright family room. Thanks

A: Hello Nancy, Thank you for considering Sony products. We appreciate you reaching out about the picture brightness issue on your K55XR8B TV. We apologize for any inconvenience this may have caused, especially given your bright family room environment. To improve the picture brightness, please try the following steps: 1. Adjust Picture Mode: Press the Quick Settings button on your remote. Navigate to Picture Mode and select either Standard or Vivid to enhance brightness. 2. Increase Backlight Level: Press the Quick Settings button. Go to Picture Settings > Backlight. Increase the backlight level to brighten the screen. 3. Check for Light Sensor Obstructions: Locate the ambient light sensor near the center bottom of your TV screen. Ensure it’s not blocked by any objects such as a soundbar or TV stand. For more detailed instructions, please visit: https://helpguide.sony.net/tv/musltn1/v1/en-003/contents/TP1001675534.html?search=Backlight We want to ensure this issue is resolved for you quickly. If the problem persists, the best next step is to contact our dedicated support team for advanced troubleshooting. You can find all contact options and resources here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Best regards, -Fred

Q: What’s the difference between this and the Bravia 5

A: Hi Rick, We appreciate your question. We're happy to clarify that for you! When comparing the K-55XR8B and the BRAVIA 5, you're looking at two great TVs, but the true distinction lies in the core display technology and what each is intended to be the best at. The K-55XR8B is an OLED TV. The key advantage here is that every single pixel is self-illuminating. This means when a pixel is supposed to show black, it turns completely off. This unique capability gives the XR8B perfect black levels and virtually infinite contrast. For cinematic viewing, especially in a dimmer room, the OLED is unmatched because of the incredible detail it maintains in dark shadows. In contrast, the BRAVIA 5 is a Mini LED television. While it still uses our top-tier processing, it's a traditional LCD screen with a radically improved backlight made of thousands of tiny LEDs. The critical difference here is brightness. Because it uses a powerful, dedicated backlight, the BRAVIA 5 can achieve significantly higher peak brightness levels than the OLED. For additional specifications of the XR8B, please visit the following link: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/k-55xr8b/specifications So, in short: the XR8B is better for contrast and perfect blacks, while the BRAVIA 5 is better for superior brightness. Both are solid choices; your final decision will ultimately depend on the specific features you prioritize and, of course, your budget. Thanks for considering Sony products! Best regards, Estefany

Q: Does this TV have screen dimming to view easier at night?

A: Hi Charles, That is a great question about viewing the BRAVIA XR8B comfortably at night. Yes, the TV is equipped with a specific Picture Mode designed for a softer, less intense viewing experience, which is ideal for nighttime. The BRAVIA XR8B features a "Calm" Picture Mode. This setting is engineered to produce soft colors and gentle contrast, specifically making it suitable for displaying calming and relaxing content in low-light environments, like viewing at night. We hope you find this information helpful, and thanks for considering Sony products! Regards, Dominick

Q: is this bravia compatible with the Sony BRAVIA Theater System 6

A: Hi Ronald! Thanks for reaching out! The Sony BRAVIA K-55XR8B is compatible with the Sony BRAVIA Theater System 6 (HT-S60). For best results, connect the system using HDMI ARC/eARC and ensure both devices have the latest software updates installed. You can learn more about this television on our site: https://helpguide.sony.net/tv/musltn1/v1/en-003/index.html Thank you for making Sony part of your purchasing consideration! Best regards, Estefany

Sponsored

Compare similar products

Sony - 55" Class BRAVIA XR8B OLED 4K HDR Google TV
Sony - 55" Class BRAVIA XR8B OLED 4K HDR Google TV

The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch.

LG - 65" Class C4 Series OLED evo 4K UHD Smart webOS TV (2024)

The advanced LG OLED evo C4-Series is better than ever. The LG OLED evo C4 is powered by the next-gen α9 Gen7 AI Processor —exclusively made for LG OLED—for ultra-realistic picture and sound along with boosted brightness for luminosity and high contrast, even in well-lit rooms.¹ AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content. The C4's almost invisible bezel, ensures it blends with your surroundings. When you're finished watching, display art, photos and other content make the C4 a versatile statement piece. Search less and stream more, thanks to the next generation of AI technology from LG webOS 24. Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos² for sound you can feel all around you. And FILMMAKER MODE allows you to see films just as the director intended.

Insignia™ - 55" Class F50 Series LED 4K UHD Smart Fire TV

This 55-inch screen uses 4K Ultra HD technology for vibrant, true-to-life images. HDR10 contrasts bright highlights with dark shadows, so you can catch subtle details. Plus, DTS Virtual-X audio technology delivers life-like sound from your TV. Access live over-the-air channels and streaming—and control it all with your voice. Ask Alexa to launch apps, search for titles and more. The Insignia 55” Class F50 Series LED 4K UHD Smart Fire TV is ready for an unforgettable night of entertainment.

Sony - 55" Class BRAVIA 2 II LED 4K UHD Smart Google TV (2025)

The time is now to experience content in lifelike 4K HDR picture. Everything you watch will be sharp, detailed and in bright, vibrant color. Google TV makes it easy to find your favorite movies and shows from all the top streaming apps.

Pros for Sony - 55" Class BRAVIA XR8B OLED 4K HDR Google TV
Picture Quality, OLED QualityPicture Quality, OLED Quality, Color, Ease of use, Refresh RatePicture Quality, Setup, Size, Ease of Use, WeightPicture Quality, Setup Ease
Cons for Sony - 55" Class BRAVIA XR8B OLED 4K HDR Google TV
BrightnessRemote Control, PriceButton LayoutThere were no cons for this product

Specs

Reviews

Customers are saying

Customers regard the 55" Class BRAVIA XR8B OLED 4K HDR Google TV highly for its exceptional picture quality. Reviewers specifically praise the OLED quality, noting that it contributes to a great viewing experience.

This summary was generated by AI based on customer reviews.

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Sony 55 Bravia oled 4k

    Clear pictures, excellent sound quality, and i think i got a good deal on this tv. Im still learning how to operate the settings as it is a little too dark for my taste

    Posted by Jamela

  • Rated 5 out of 5 stars

    Sony aimed sre top notch!

    Got this Sony Oled for a great price it performs extremely well even out performing our two LG OKED tvs!

    Posted by Sammy

  • Rated 5 out of 5 stars

    Totally Recommend

    Beautiful picture and sound. I am very happy with this TV and would recommend it to anyone.

    Posted by cwilder727

No content
Sponsored

Similar products from outside of Best Buy

sponsored

Finance Options

My Best Buy® Credit Card
Choose a benefit:
$41.67/mo.suggested payments with 24-Month Financing
Or
10% back in rewardson your first day of purchases when approved for the My Best Buy® Credit Card.
Buy Now, Pay Later
8 payments starting at $125.00
Lease to own
Apply today with no credit needed and enjoy flexible payment options.

Special Offers

Top Offers
Trending
Save $100 on sound bar or system with TV
Included with Purchase
2 free items with purchase