The On/Off Smart Plug makes any lamp or device that plugs into a wall smart. The built-in Wi-Fi bridge adds out-of-home control for your lighting and devices and voice control when paired with a voice assistant. The plug also enables scheduling and scene setting to traditional bulbs and devices. The Smart Plug adds smart functionality to fixtures where smart bulbs won't fit or match the look of the fixture. Pair the Smart Plug with Cync Smart Bulbs in other fixtures and Smart Switches to control all your lights together. Use the Smart Plug with other devices like curling irons, fans and electronic devices to turn them on or off remotely or schedule them to operate around your routine. The Smart Plug connects directly with Google Home and Amazon Alexa devices without a hub required. Simply plug into a standard wall socket and you're ready to go.