A:Answer This is a great TV in terms of brightness and IMAGE. I am not sure of the Nits, but it is very bright, and blacks are blacks. However, you will dislike this TV if you ever need to access the android part of it, or try to change inputs, but most importantly, you will never be able to have the a good lipsync. I spoke to Hisense and they just cannot fix it, so if you need to use bluetooth speakers or headphones, just skip this TV.