A:Answer That was one of my concerns when I was on the market for a TV because my living room has a lot of windows. I wound up getting this TV because the in-store team member at Best Buy said this TV would not reflect a lot of light. The screen itself is not exactly "matte," but it is far from glossy/shiny. It does well enough when it comes to preventing any glare or reflection when it is on, but if you're quite particular about it, which I would assume by asking this question that you are, then this TV might not be the perfect match for you.