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  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
$2,499.99
Save $500
Comp. Value: $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 603 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 23 Showing 441-460 of 603 reviews
  • Pros mentioned:
    Picture quality

    Very Happy Camper

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Competent service in store. Excellent picture. Good price. Outstanding installation by Gary and Dez.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GlennF,

      Perfect! We're glad that you like the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    BRAVIA 8

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT purchase, one of the best TVs I've ever bought. Totally worth the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AntonioP, Thank you for the 5 stars, and congratulations on your great purchase! We're thrilled to hear that you consider your new Sony BRAVIA 8 TV one of the best you’ve ever bought. With the XR Processor intelligently enhancing every scene by boosting color, contrast, and clarity in real-time, it’s indeed a worthy choice. Thank you for choosing Sony, and we hope you enjoy many more best viewing experiences with your new Sony TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality TV, Bought the 77" and fits the room very well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasM,

      Perfect! We're thrilled that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Mike

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv. Worth the money. Movies are really good and regular content is good too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, thank you for taking the time to share your experience. We're glad that you find your Sony BRAVIA 8 TV a worthy purchase! Thank you for trusting Sony, and enjoy more great movies with your new Sony BRAVIA 8 TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Bravia 8 77'' OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great experience with amazing sound quality. Video quality is top notch.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chandana, That's great! We're thrilled to hear that you're having great experiences with your Sony BRAVIA 8 and its amazing sound quality. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Bravia Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the true colors & contrast. I use Sonos for sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnM,

      You made the right choice with the Sony BRAVIA 8! We're glad that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    OLED is the real deal

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good TV. Clarity is on point. Once you go OLED you will never go back.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Sony Bravia tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia tv images looks great a quality product at a good price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OCrtz, Congratulations on your new Sony BRAVIA 8 TV! It's a pleasure for us to hear that you are satisfied with your Sony BRAVIA 8 TV's bright and beautiful pure black OLED pictures. Thank you so much for choosing Sony and sharing your experience with us! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 8

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony Bravia 8 OLED tv. The picture is superb and the quality is the best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyOledTV,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    # 1

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV nice sound and quality for me are the # 1

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertoS,

      You made the right choice! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Excelent picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality on our new tv is so much better than we expected!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kelly, That's amazing! We're glad that your new Sony BRAVIA 8 TV's picture quality exceeds your expectations. Thank you for sharing your experience and for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    my sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    best tv i ever owned.I would recommend this tv to everyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RalphW,

      You made the right choice! We're glad that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    sony 77" BRAVIA 8

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    it's very nice TV. good audio. good picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArunS,

      Great! We're thrilled that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv looks great. I’m glad I went with the larger size. Images are lifelike

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephC,

      You made the right choice! We're glad that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • 10/10 great packaging

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best box a TV could come in! Will update review once I take it out of the box

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristianC, thank you so much for sharing your feedback! We are really happy to hear your enthusiasm about the K-77XR80’s packaging.

      When you’re ready to unbox, you’ll find that this model offers stunning 4K HDR picture quality, immersive sound with Dolby Atmos, and smart features that make streaming and connectivity a breeze.
      We look forward to hearing your full thoughts once you’ve had a chance to experience it!

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany Sony_US

  • Nice OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv for 2024 one of the best OLEDs on the market right now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 4ksteel,

      You made the right choice with the Sony BRAVIA 8! We're glad that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sweet TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with a great deal. Natural colors make TV stand out. Great buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zk417,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Perfect for Theater Room!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality, picture, and perfect size! Going with OLED was a perfect choice!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Miranda,
      Awesome! We're glad that your investment with your new BRAVIA 8 TV is worth it. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Best tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new tv best purchase Thanks to the Best Buy adviser

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BereniceP,

      You made the right choice! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Perfect filling ever in my life

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect fit for my living room. I will buy the next one in 20 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AmarsaikhanB,

      Thank you for choosing Sony!

      We couldn’t be happier to hear that the K77XR80 TV is a perfect fit for your living room. It’s wonderful to know it has made such a lasting impression, and we’re honored to be part of your home entertainment for years to come. Thank you for your continued trust in Sony!

      Best regards,
      -Fred Sony_US

Page 23, Showing 441-460 of 603 reviews
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