Customers highly value the exceptional picture quality and the overall OLED quality of the 55" Class BRAVIA XR8B OLED 4K HDR Google TV. Many find the size to be ideal for their living spaces. However, some customers have noted concerns regarding the brightness levels, particularly in well-lit environments.
This summary was generated by AI based on customer reviews.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 168 reviews
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Vivid viewing
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Easy TV to set up. The picture vividness is excellent. We are impressed and enjoying the Sony Bravia Oled TV.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi KathrineL,
We are thrilled to hear you're impressed with the vividness of your new 55" BRAVIA XR8B! It is a fantastic choice, and we're glad the XR Processor is delivering that signature OLED clarity and "pop" you were looking for.
Thanks for choosing Sony.
Best regards,
Eliab
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Sony 55 Bravia oled 4k
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Clear pictures, excellent sound quality, and i think i got a good deal on this tv. Im still learning how to operate the settings as it is a little too dark for my taste
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Jamela,
We couldn't be happier to hear you are enjoying the clear pictures and excellent sound quality of your new Sony BRAVIA XR8B, and we're glad you feel you got a good deal on your purchase!
We understand you are still learning the settings and finding the picture a little too dark for your taste. To easily adjust the brightness and fine-tune your picture to perfection, we recommend consulting our dedicated Picture Settings guide:
This guide walks you through options like Brightness and Gamma, which you can adjust to brighten the overall look of the image.
Thank you again for the wonderful 5-star review and for choosing Sony!
Regards, Dominick
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Totally Recommend
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
Beautiful picture and sound. I am very happy with this TV and would recommend it to anyone.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello cwilder727! Thanks for sharing your thoughts on the K-55XR8B. It brings us great joy to hear that you are very happy with the picture and sound quality and that you would recommend it!
We put a lot into the XR8B series, including our Cognitive Processor XR which delivers incredibly lifelike depth and contrast, and the Acoustic Multi-Audio technology to ensure that sound truly follows the action on screen.
We're genuinely thankful you decided on Sony! Best regards, Estefany
Pros mentioned:
Picture quality
Rated 4 out of 5 stars
Sony Bravia
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Couldn’t love this tv more. great picture great sound .
It’s so easy to navigate
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi JulieB,
We are so happy to hear you're loving your new BRAVIA XR8B! It's great to know that the OLED picture quality, sound, and the ease of the Google TV interface are all hitting the mark for you.
Thanks for choosing Sony.
Best regards,
Eliab
Pros mentioned:
Oled quality
Rated 5 out of 5 stars
Sony aimed sre top notch!
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Got this Sony Oled for a great price it performs extremely well even out performing our two LG OKED tvs!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Sammy,
We're elated to hear that your Sony BRAVIA TV has exceeded your expectations and even outperformed your other OLED models. Thank you so much for the fantastic 5-star rating. It's wonderful to know you're enjoying the exceptional performance and value—brilliant picture quality and advanced processing truly set this TV apart.
Thank you for choosing Sony—wishing you vibrant viewing days! DiegoV.
Rated 5 out of 5 stars
Television Setvie
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Delivery was perfect o. Time,
Technician was professional and very knowledgeable .
He did showed a better way or use my controllers.
Thanks so much for the great service.
I would recommend this to a friend
Rated 5 out of 5 stars
Love it
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great condition. 非常好,我觉得他提高了我的生活品质!以后我还会买Best Buy的东西。
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi HaohuaC,
That's wonderful to hear! We're thrilled that your new 55" BRAVIA XR OLED TV has brought such a significant improvement to your daily life. Enjoy the incredible picture quality and smart features! We appreciate your business and are happy to hear you had a great purchasing experience.
Thanks for choosing Sony.
Best regards, Eliab
Rated 3 out of 5 stars
Xr8b picture quality is below the Bravia 8
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Despite what the rep might tell you the Sony Bravia 8 and Sony Bravia XR8B absolutely do not have the same picture quality. Bravia xr8b lacks tri luminous and contrast booster making the xr8b noticeably darker
No, I would not recommend this to a friend
Brand response from SonyListens
Posted .
Hi JohnV, Thanks for bringing this up. We're really sorry if there’s been any confusion or disappointment. You’re absolutely right that the Bravia 8 and Bravia XR8B aren’t identical when it comes to picture quality; the XR8B doesn’t include our Triluminos display or contrast booster features, which can definitely make a difference in brightness and color performance.
We always want to be upfront about what each model offers so you can pick what works best for you.
Thanks for considering Sony products and for your feedback. Sincerely, Estefany
Pros mentioned:
Oled quality, Picture quality
Cons mentioned:
Brightness
Rated 5 out of 5 stars
Sony XR8B
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Honestly a good well rounded oled! The sound is amazing for just the tv alone. The quality of the picture is also amazing. Only caveat it doesn't go as bright as my LG G1 oled but its mostly going to be our bedroom tv so its always dark.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Bsham,
We are elated to hear you found the Sony BRAVIA XR8B to be an excellent, well-rounded OLED! It's fantastic to know you think the sound is amazing for a TV alone, and that the picture quality is also amazing. Thank you for taking the time to share your 5-star feedback, and we hope you enjoy having that cinema-quality picture in your bedroom!
Thanks for choosing Sony!
Regards, Dominick
Pros mentioned:
Oled quality, Picture quality
Rated 5 out of 5 stars
Amazing tv
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This is by far the best tv I have ever owned. My flagship tv up to this point is a warranty replacement of my Samsung 55" OLED from 2019. Not a bad tv at all, I didn't like situation of how I got it with the tv I purchased and owning for less than 2 years going out on me. The Sony tv by far has a much better viewing and sound experience. After reading about the differences between this model and the top model, I can see that the blacks are slightly pixelated but I have no problem living with that. I mounted this tv in my bedroom and have not looked back at all. Just wondering which sony model will be my new flagship model in the basement...
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi DMK44,
Thank you for choosing Sony!
We’re honored to hear that the K55XR8B TV has surpassed your previous models, delivering an enhanced viewing and sound experience. Your insightful comparison to the top model and acceptance of the minor pixelation in blacks is appreciated. It is gratifying to know the TV is well-suited for your bedroom setup, and we look forward to supporting you in selecting your next flagship Sony model for the basement. Thank you for your detailed feedback.
Best regards, -Fred
Pros mentioned:
Oled quality, Picture quality
Rated 5 out of 5 stars
Great bang for the buck
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Bought this after purchasing a 65" Sony A80H OLED a few years ago. Needed a new one for the bedroom to replace the old 720p Plasma Insignia we've had for 20 years. Didn't want to go with LED or anything with a low refresh rate. When you are used to Plasma smoothness and black levels, even the decent LEDs are terrible. And the motion jitter make my wife nauseous. The Sony OLEDs are amazing TVs. Love the quality, color, black levels, etc. This one was a great price point, especially for a bedroom TV that was not the main living room TV. Good sound too! Would highly recommend.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Boosted3800,
We could not be more pleased to hear that you continue to trust Sony OLED technology!
It's clear that you appreciate the smooth motion and perfect black levels that an OLED provides—qualities that are essential when transitioning from a classic Plasma TV. We are delighted the BRAVIA XR8B met your high standards for quality, color, and sound, especially for a bedroom TV at a great price point.
Thank you for your high recommendation and for choosing Sony!
Regards, Dominick
Pros mentioned:
Oled quality, Picture quality
Rated 5 out of 5 stars
Brilliant colors, great motion processing
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Oled is Oled is Oled. It will be what Oled is meant to do. Not great in bright rooms, but once you have ambient light under control, the color and contrast is beautiful. Sony has the best color IMO, and the processor is fast and makes the UI navigable and responsive
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi ALEX,
We are thrilled to hear that you are experiencing the true potential of OLED with your new BRAVIA XR8B!
You hit the nail on the head regarding the magic of OLED; once the lighting is dialed in, the "beautiful" color and infinite contrast really take center stage. We are especially proud that our processing makes such a noticeable difference for you. Our XR Processor is designed not just to deliver the industry-leading color accuracy you mentioned, but also to ensure the Google TV interface is lightning-fast and intuitive. It’s wonderful to know that the combination of our panel control and high-speed processing is providing the premium experience you were looking for.
Thank you for choosing Sony for your cinematic home experience!
Regards, Dominick
Pros mentioned:
Oled quality, Picture quality
Rated 5 out of 5 stars
OLED 55" - go for it!
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
Very much enjoying this television. First time I have owned and OLED TV and first time owning a 55" unit as well. East set up, great picture and when I paired with a Bose sound bar, awesome audio to match the video! I am not seeing the dark video that other reviews commented on. Highly recommend this unit!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Thank you for the review, TomP!
We’re pleased to hear that your first OLED and 55" TV experience with the K-55XR8B has been so positive. It is great to know that you found the setup easy and that the picture quality—paired with your soundbar—is delivering an awesome home theater experience.
Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team
Pros mentioned:
Black level, Picture quality
Rated 5 out of 5 stars
Bravia xr8b 55”
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This tv was purchased as a better value than the Bravia 8 version 1 and is mostly the same tv and certainly worth the price paid. Excellent blacks, great color and good brightness for my setting. If you are watching in a very sunny room with many windows it may not be bright enough but that is not an issue for my situation. The included smart tv and app functions are so good that i did not reconnect my google tv 4k box as the built in functions are just as good.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Thank you for this detailed and insightful review, AndrewW!
We are delighted to hear that you found the K-55XR8B to be an excellent value and that you are enjoying the impressive visual performance. It is rewarding to know that the picture delivers excellent blacks, great color, and good brightness for your specific viewing environment.
Your feedback on the built-in Smart TV and app functions is especially valuable! We strive to make the integrated experience seamless and robust, and we are thrilled that the native features are so good that you did not need to reconnect your external media box.
Thank you again for choosing Sony and for sharing your experience.
Best regards, Gus, Sony Social Media Team
Pros mentioned:
Picture quality
Cons mentioned:
Brightness
Rated 5 out of 5 stars
Excellent TV for the price
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
This is one of the best TVs on store and value for money from Bestbuy. Picture quality especially for movies and apps is excellent. Couple of areas for Sony to consider is the sound quality and brightness especially in bright light condition, that will make it more rounded tv.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Thank you for the fantastic review, MS06!
We are absolutely thrilled to hear that you consider the BRAVIA 8B one of the best TVs available and a great value from Best Buy. It is wonderful to know that the picture quality is delivering that excellent cinematic experience you expect for movies and streaming apps!
We also truly appreciate your constructive feedback regarding sound quality and brightness in high-light conditions. Input like yours is incredibly valuable to our engineering teams as we strive to create even more well-rounded products. We're glad that despite these points, the TV is standing out as a top choice for your home entertainment.
Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team
Pros mentioned:
Ease of use, Picture quality
Rated 5 out of 5 stars
Excellent TV
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
I've been a Sony fan for a long time. This TV doesn't disappoint. The picture quality is great and it is easy to use. The sound is wonderful too if you don't have a sound bar.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Thank you for the fantastic review, AngelaS!
We’re so happy to hear that your new K-55XR8B is living up to your expectations. It’s wonderful to know that you’re enjoying the picture quality and find the sound impressive even without a soundbar.
We truly appreciate your long-term loyalty and for choosing Sony once again!
Best regards,
Gus, Sony Social Media Team
Pros mentioned:
Oled quality, Picture quality
Rated 5 out of 5 stars
Great TV
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
We've had Sony TVs for years, primarily because we think they have the best picture. This one is no exception. Its the first OLED TV we've had and looking at it alongside other brands' OLED TVs in the store, again had the best picture.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi SWT72,
It is great to hear that you continue to trust Sony for your TV viewing and that your new BRAVIA XR8B OLED is no exception! We are delighted that you found our picture quality to be the best, even when compared to other brands' OLED models in the store. Thank you for your continued loyalty to Sony and wonderful feedback!
Regards, Dominick
Pros mentioned:
Black level, Picture quality
Rated 5 out of 5 stars
First OLED
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
My favorite thing about the TV is that BLACK IS BLACK. You really think the TV is actually off. 120HZ VRR HDMI 2.1 is the main reason I bought it to actually fully utilize my PS5. It's a great TV and the price is pretty respectable. Highly recommend.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Armando,
We are excited to hear that you love the deep blacks on your BRAVIA XR8B—it’s true that OLED technology makes the image look incredible! It's fantastic that you are taking full advantage of the 120Hz VRR and HDMI 2.1 features to maximize your PS5 experience. Thank you for the high recommendation and for choosing Sony! We hope you continue to enjoy the stunning picture quality.
Regards, Dominick
Pros mentioned:
Picture quality
Rated 3 out of 5 stars
Sony 55" Bravia XR8B
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
Good colors, but not convinced me a lot, especially when i connected to SONY receiver. I bought a SONY TV 55" ten (10) years ago, I think was better in colors, more features and more connections
No, I would not recommend this to a friend
Brand response from SonyListens
Posted .
Hi Falcon,
Thank you for being a loyal Sony owner for over a decade! We truly appreciate you choosing the BRAVIA XR8B. We’re sorry to hear that your experience hasn't quite met the high bar set by your previous TV, especially regarding the color and connectivity with your Sony receiver.
While newer technology can sometimes feel different out of the box, the XR8B is designed with a highly sophisticated processor that allows for deep customization. We want to help you get the picture exactly where you like it.
Tips for Improving Your Experience:
1. Customizing Your Colors: To help you dial in the vibrant colors you remember from your previous model, we recommend exploring the various picture modes and advanced settings. You can find a step-by-step guide on how to adjust those settings here: https://www.sony.com/electronics/support/articles/00190409
2. Exploring New Features: While it may take a little time to get used to the new interface, this model actually includes more smart features and processing power than previous generations. To discover everything your new TV can do, please take a look at our comprehensive Help Guide: https://helpguide.sony.net/tv/musltn1/v1/en-003/cover/level1_01.html
3. Receiver Integration: The TV supports both HDMI (eARC/ARC) and optical connections for older units. These options give you more flexibility for the best communication between your Sony devices.
We want you to love your new BRAVIA XR8B as much as your last one. If you'd like more personalized assistance, please feel free to reach out to us directly so we can assist with your specific setup:
This reviewer received promo considerations or sweepstakes entry for writing a review.
I was skeptical when looking at the price but took the leap. And wow am I glad I did. This thing is so premium. Of the highest qualities compared to what other tvs are these days. Just feels sturdy. And looks amazing. Color and picture quality is outstanding. UI is one of my favorites for a TV. If you have a PS5 and some Blu rays, it’s wraps. So good. Buy it if you’re gonna buy an OLED tv
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello Devin,
Thank you for choosing Sony!
We couldn’t be happier to hear that you are enjoying your K55XR8B TV and that it has exceeded your expectations in quality, design, and performance. It’s wonderful to know the picture, color, and user interface are enhancing your entertainment experience, especially with your PS5 and Blu-rays. Your enthusiasm truly motivates us to continue delivering premium products that bring enjoyment to our customers.