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Customer Ratings & Reviews

Your price for this item is $999.99
The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 151 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.6 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers regard the 55" Class BRAVIA XR8B OLED 4K HDR Google TV highly for its exceptional picture quality. Reviewers specifically praise the OLED quality, noting that it contributes to a great viewing experience.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 151 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 Bravia oled 4k

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear pictures, excellent sound quality, and i think i got a good deal on this tv. Im still learning how to operate the settings as it is a little too dark for my taste

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jamela,

      We couldn't be happier to hear you are enjoying the clear pictures and excellent sound quality of your new Sony BRAVIA XR8B, and we're glad you feel you got a good deal on your purchase!

      We understand you are still learning the settings and finding the picture a little too dark for your taste. To easily adjust the brightness and fine-tune your picture to perfection, we recommend consulting our dedicated Picture Settings guide:

      https://www.sony.com/electronics/support/articles/00190409

      This guide walks you through options like Brightness and Gamma, which you can adjust to brighten the overall look of the image.

      Thank you again for the wonderful 5-star review and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Sony aimed sre top notch!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this Sony Oled for a great price it performs extremely well even out performing our two LG OKED tvs!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sammy,

      We're elated to hear that your Sony BRAVIA TV has exceeded your expectations and even outperformed your other OLED models. Thank you so much for the fantastic 5-star rating. It's wonderful to know you're enjoying the exceptional performance and value—brilliant picture quality and advanced processing truly set this TV apart.

      Thank you for choosing Sony—wishing you vibrant viewing days!
      DiegoV. Sony_US

  • Rated 5 out of 5 stars

    Totally Recommend

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and sound. I am very happy with this TV and would recommend it to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello cwilder727!
      Thanks for sharing your thoughts on the K-55XR8B.
      It brings us great joy to hear that you are very happy with the picture and sound quality and that you would recommend it!

      We put a lot into the XR8B series, including our Cognitive Processor XR which delivers incredibly lifelike depth and contrast, and the Acoustic Multi-Audio technology to ensure that sound truly follows the action on screen.

      We're genuinely thankful you decided on Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Television Setvie

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Delivery was perfect o. Time, Technician was professional and very knowledgeable . He did showed a better way or use my controllers. Thanks so much for the great service.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great condition. 非常好,我觉得他提高了我的生活品质!以后我还会买Best Buy的东西。

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HaohuaC,

      That's wonderful to hear! We're thrilled that your new 55" BRAVIA XR OLED TV has brought such a significant improvement to your daily life. Enjoy the incredible picture quality and smart features! We appreciate your business and are happy to hear you had a great purchasing experience.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 3 out of 5 stars

    Xr8b picture quality is below the Bravia 8

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Despite what the rep might tell you the Sony Bravia 8 and Sony Bravia XR8B absolutely do not have the same picture quality. Bravia xr8b lacks tri luminous and contrast booster making the xr8b noticeably darker

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnV,
      Thanks for bringing this up. We're really sorry if there’s been any confusion or disappointment. You’re absolutely right that the Bravia 8 and Bravia XR8B aren’t identical when it comes to picture quality; the XR8B doesn’t include our Triluminos display or contrast booster features, which can definitely make a difference in brightness and color performance.

      We always want to be upfront about what each model offers so you can pick what works best for you.

      Thanks for considering Sony products and for your feedback.
      Sincerely,
      Estefany Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is by far the best tv I have ever owned. My flagship tv up to this point is a warranty replacement of my Samsung 55" OLED from 2019. Not a bad tv at all, I didn't like situation of how I got it with the tv I purchased and owning for less than 2 years going out on me. The Sony tv by far has a much better viewing and sound experience. After reading about the differences between this model and the top model, I can see that the blacks are slightly pixelated but I have no problem living with that. I mounted this tv in my bedroom and have not looked back at all. Just wondering which sony model will be my new flagship model in the basement...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DMK44,

      Thank you for choosing Sony!

      We’re honored to hear that the K55XR8B TV has surpassed your previous models, delivering an enhanced viewing and sound experience. Your insightful comparison to the top model and acceptance of the minor pixelation in blacks is appreciated. It is gratifying to know the TV is well-suited for your bedroom setup, and we look forward to supporting you in selecting your next flagship Sony model for the basement. Thank you for your detailed feedback.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Oled quality, Picture quality
    Cons mentioned:
    Brightness

    Rated 5 out of 5 stars

    Sony XR8B

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Honestly a good well rounded oled! The sound is amazing for just the tv alone. The quality of the picture is also amazing. Only caveat it doesn't go as bright as my LG G1 oled but its mostly going to be our bedroom tv so its always dark.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bsham,

      We are elated to hear you found the Sony BRAVIA XR8B to be an excellent, well-rounded OLED! It's fantastic to know you think the sound is amazing for a TV alone, and that the picture quality is also amazing. Thank you for taking the time to share your 5-star feedback, and we hope you enjoy having that cinema-quality picture in your bedroom!

      Thanks for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Great bang for the buck

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this after purchasing a 65" Sony A80H OLED a few years ago. Needed a new one for the bedroom to replace the old 720p Plasma Insignia we've had for 20 years. Didn't want to go with LED or anything with a low refresh rate. When you are used to Plasma smoothness and black levels, even the decent LEDs are terrible. And the motion jitter make my wife nauseous. The Sony OLEDs are amazing TVs. Love the quality, color, black levels, etc. This one was a great price point, especially for a bedroom TV that was not the main living room TV. Good sound too! Would highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Boosted3800,

      We could not be more pleased to hear that you continue to trust Sony OLED technology!

      It's clear that you appreciate the smooth motion and perfect black levels that an OLED provides—qualities that are essential when transitioning from a classic Plasma TV. We are delighted the BRAVIA XR8B met your high standards for quality, color, and sound, especially for a bedroom TV at a great price point.

      Thank you for your high recommendation and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Brightness

    Rated 4 out of 5 stars

    Good Buy

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, great sound for factory tv speakers, and easy user interface. Only reason I gave it 4 stars and not 5 is because the remote did not have backlighting like other Sony OLED TVs. I purchased a factory replacement with the backlighting and it works like it should.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Jacob!

      We are absolutely thrilled to hear that you are enjoying the great picture, the impressive factory sound, and the easy user interface of your K-55XR8B television. It's incredibly rewarding to know that the overall viewing experience is exceeding your expectations.

      We also genuinely appreciate your detailed feedback regarding the remote control and your specific comment about the lack of backlighting compared to other Sony models. Your feedback highlights an important feature for our users, and we value your input on the accessories provided with our products. We are pleased to hear that your solution—purchasing a replacement remote with backlighting—resolved the issue and is working exactly as expected!

      Thank you again for your strong recommendation and for choosing Sony for your home entertainment needs.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Brightness

    Rated 5 out of 5 stars

    Excellent TV for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is one of the best TVs on store and value for money from Bestbuy. Picture quality especially for movies and apps is excellent. Couple of areas for Sony to consider is the sound quality and brightness especially in bright light condition, that will make it more rounded tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, MS06!

      We are absolutely thrilled to hear that you consider the BRAVIA 8B one of the best TVs available and a great value from Best Buy. It is wonderful to know that the picture quality is delivering that excellent cinematic experience you expect for movies and streaming apps!

      We also truly appreciate your constructive feedback regarding sound quality and brightness in high-light conditions. Input like yours is incredibly valuable to our engineering teams as we strive to create even more well-rounded products. We're glad that despite these points, the TV is standing out as a top choice for your home entertainment.

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bright clear picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture quality, great remote control and ease of navigation

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello there,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you’re enjoying the outstanding picture quality, user-friendly remote, and easy navigation of the K55XR8B TV. Your positive feedback inspires us to continue delivering products that enhance your viewing experience. Thank you for sharing your thoughts!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We've had Sony TVs for years, primarily because we think they have the best picture. This one is no exception. Its the first OLED TV we've had and looking at it alongside other brands' OLED TVs in the store, again had the best picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SWT72,

      It is great to hear that you continue to trust Sony for your TV viewing and that your new BRAVIA XR8B OLED is no exception! We are delighted that you found our picture quality to be the best, even when compared to other brands' OLED models in the store. Thank you for your continued loyalty to Sony and wonderful feedback!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Brightness

    Rated 5 out of 5 stars

    OLED ALL THE WAYYYYY

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The colors are AMAZINGGGG. If youve been on the fence about getting an oled tv DO IT. Only con i can think of is that it isnt the brightest

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, TonyH!

      We are absolutely thrilled to hear that the colors on your K-55XR8B TV are "AMAZINGGGG" and that the screen is inspiring you to recommend an OLED television to others!

      Delivering perfect blacks and rich, vibrant color detail is a core strength of OLED technology, and we are delighted that the picture quality is meeting—and exceeding—your expectations.

      We also appreciate your honest comment regarding the brightness. While we continuously strive to optimize the screen's luminance for most viewing environments, your feedback is valuable as we work on future display enhancements.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia xr8b 55”

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv was purchased as a better value than the Bravia 8 version 1 and is mostly the same tv and certainly worth the price paid. Excellent blacks, great color and good brightness for my setting. If you are watching in a very sunny room with many windows it may not be bright enough but that is not an issue for my situation. The included smart tv and app functions are so good that i did not reconnect my google tv 4k box as the built in functions are just as good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for this detailed and insightful review, AndrewW!

      We are delighted to hear that you found the K-55XR8B to be an excellent value and that you are enjoying the impressive visual performance. It is rewarding to know that the picture delivers excellent blacks, great color, and good brightness for your specific viewing environment.

      Your feedback on the built-in Smart TV and app functions is especially valuable! We strive to make the integrated experience seamless and robust, and we are thrilled that the native features are so good that you did not need to reconnect your external media box.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Amazing OLED TV experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality was perfect, perfect size, and delivery of item was very easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SalvatoreR,

      We're delighted to hear that you found the picture quality of your BRAVIA XR8B OLED to be perfect, that the size is ideal, and that the delivery process was very easy!

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Sony Bravia is a great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia 4K OLED is a great TV with excellent picture quality and a very slim design that looks very professional

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottD,

      That's wonderful to hear! We're thrilled you are impressed with the excellent picture quality and the sleek, professional design of your Sony BRAVIA XR8B 4K OLED TV.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Cons mentioned:
    Brightness

    Rated 3 out of 5 stars

    Get a Sony A75L Instead

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Colors were off, especially yellow colors that looked brown in game mode. The TV is also very dim at max brightness, even for an OLED. If your considering buying a budget OLED, get the Bravia XR A75L instead, which is better in almost every way.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MAS52,

      Thank you for considering Sony products.

      We apologize for the issues you're experiencing with your TV's color accuracy and brightness. This is not the standard of quality we aim to provide, and we understand your disappointment.

      To address these concerns and help you get the best possible performance from your K55XR8B TV, we recommend contacting our dedicated support team. They can walk you through specific troubleshooting steps to calibrate the display and optimize settings for your viewing environment.

      You can reach our support team directly through this link: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Our team is ready to assist you in resolving this matter promptly.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Oled quality

    Rated 4 out of 5 stars

    Good for Price, higher midrange OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    While lacking some of the more advanced AI features of the Bravia 8 and still only using a WOLD panel, for price this is a very solid OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi laurde,

      That's fantastic to hear you're enjoying the excellent picture quality and value of your new BRAVIA XR8B OLED! We strive to offer a solid OLED experience that makes movies and shows come to life.

      Thanks for choosing Sony.
      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    AMAZING Picture!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not a big difference between Bravia 8 and Bravia 8 II. Nice bang for your buck! This is my first oled, and I am so excited! I've been buying sony since the old Wega Trinitron days. Seeing is believing! You can see the difference with the Dolby Vision and standard. I know I know what you're thinking. I might be biased but hey... "Picture me rolling!!....Big Syke, Nook, Hank....All Eyes on Me! Hahhaha!!!!!"

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GilbertR,

      Thank you for this incredible feedback! It's so special to hear from someone who has been with Sony since the Trinitron era. We're thrilled that your first OLED, the BRAVIA XR8B, has lived up to the hype and that you're seeing the difference with Dolby Vision. We truly appreciate your loyalty and are so happy you're excited about your new TV.

      Thank you for being part of the Sony family!

      Regards,
      Dominick Sony_US

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