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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 38 Showing 741-760 of 1,048 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv, perfect resolution easy to connect and very nice sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JorgeA,
      It's lovely to hear your positive feedback! We are very grateful that you are enjoying the exceptional picture and sound quality of your XR X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Excellent TV at a fair price.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a lovely TV from a premium brand. I could not be happier. However, 75" is too large for our viewing area. We have exchanged it for Sony's 65" model X90L. Perfection!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterR,
      Thank you for sharing your experience!
      We’re so glad to hear that you’re enjoying your Sony BRAVIA XR X90L and found the perfect size for your viewing area.
      Thank you for choosing Sony. Enjoy your new Sony TV to the fullest! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AMAZING BUY FOR THE MONEY

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price. It has a clear picture and the sound is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnA, Thank you for the positive review! We're glad you like the price, clear picture, and amazing sound quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    75" Sony TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The product is great-that is, once I finally got it. It took several weeks along with several trips back to the store to finally have that happen. I've never seen such confusion on one purchase. It all started with a promised delivery of a tv that wasn't even being assembled anymore. Then everthing snowballed from there. I'm just happy it was for me and not a gift for someone else.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SondraR,
      Thank you for the 5-star rating! We really appreciate that you like your new X90L TV. We'd also want to thank you for bringing your negative experience to our attention. We do apologize for the inconvenience caused. We've taken note of your feedback and rest assured that we will pass this to the rest of the team. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony and enjoy your new TV! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Business owner

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Every thing good. Picture ,sound and Colors. Best Buy help me to make this choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SuryakantP, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Hodges cave

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    They delivered the tv i wanted for a long time and set it up also works great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheodoreH,
      Excellent choice! We're glad to hear how much you like your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony and enjoy watching! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing, vivid and smart. It’s the best tv I ever had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeresaD,
      Perfect! It's wonderful to hear that you are having a great time with vivid colors and smart features of your X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent....................................................

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidM,
      Amazing! We're delighted to hear your satisfaction with your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Like this tv, has a great picture with good quality built in.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TommyD,
      Awesome! We're glad to hear you like the incredible picture quality of your X90L TV. Your satisfaction with our product is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great size TV with bright beautiful colors. I am very happy with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jerrusps1, We are thrilled to hear that you are very happy with your new Sony BRAVIA X90L smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Phenominal TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture qualty of our Sony is phenomenal! I wish we would have bought one sooner.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkB, Awesome! We're thrilled to hear you like the amazing picture quality of your new Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Highly recommend to friends and family. Nice and with good quality!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErlynD,
      It really makes our day to hear customers like you enjoy our product! We really appreciate you like your new Sony X90L TV. Thank you so much for your highly recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp picture, easy setup perfect size for our room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stephsdad,
      Awesome! We love our customers dearly, and hearing your positive feedback is so helpful to us. Nice to know you like the exceptional picture quality, easy setup and great size of your X90L TV. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, great service from bestbuy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product is great and bestbuy delivery was fast and reliable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daniel,

      Awesome! We're glad to hear that you like the TV and our service. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this Television. The picture quality is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mich,
      Awesome! It's wonderful to hear that you love the exceptional picture quality of your X90L TV. We are committed in providing you to best experience possible. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Perfect for movies and sports. Definitely would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Veryhappy, Excellent! Good to hear you like the great picture quality of your Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate the recommendation and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this purchase. The Sony staggers even sound great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rlarson,
      Nothing makes us happier than hearing about happy customers! We're really glad you are enjoying the exceptional picture and sound quality of your XR X90L TV. Thanks for the awesome feedback and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony 75" bravia

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service excellent product. I am very pleased with the service I received from Pheap Kim. He was very professional and very knowledgeable. I would highly recommend him.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebraO,

      Thank you for sharing your experience! We're thrilled to hear that you're enjoying your Sony BRAVIA XR X90L and that the team provided with professional and knowledgeable service.
      We hope your new TV continues to bring you joy, and we appreciate your recommendation! Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    no regrets

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    amazing, sony always has top notch quality. a definite upgrade to an older model

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherR, Thanks for the feedback. We are glad that you like the amazing quality of your Sony BRAVIA. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality and the picture very vividly. Very satisfied with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Peaches,
      Fantastic! It's great to hear that you are satisfied with the exceptional picture quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US