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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 40 Showing 781-800 of 1,048 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best tvs out will never buy anything but sony tv's again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Beth,
      Thank you for sharing your great experience with us! We really appreciate your satisfaction with your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great product

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product delivered on time. Easy setup! Even better picutre.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Drew,
      Awesome! We're happy that you like the incredible picture quality, easy setup and on-time delivery of your new Sony TV. We always aim to provide the best products and services to our dearly customers. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75 tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv has a wonderful picture. The sound is great too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeremyG,
      Fabulous! Glad to hear you like the incredible picture and sound quality of your X90L TV. Sony's commitment to customers satisfaction is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Very good quality

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After Panasonic, the best TV in the world Easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArnoldV, Thank you for giving the X90L a perfect rating! We're glad you like the overall quality and ease of use of your new Sony TV. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and a great sound! I am loving this tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Colton, Amazing! We're thrilled to hear you are overall pleased with the performance of your Sony X90L 4K TV. We're also happy that you appreciate the outstanding picture and sound quality of this TV. It sounds like we hit the mark with the X90L. Thank you for upgrading to your new 75" X90L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Cool TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a Great product! It was a very Easy set up. Thank u!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeremyW, Perfect! We're glad you like the ease of setup of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Nice vivid picture too. Great size for our room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bear,
      Awesome! We're thrilled to hear that you found the best TV that perfectly suits your room. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV!! Customer service was great too. For sure I would recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KrisS, Thanks for sharing your feedback. We are glad that you like your new Sony BRAVIA TV. It's also great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesomeness

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture,great for gaming and watching movies

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Home entertainment

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow, Wow. This is the best TV for the price. Very clear picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DusttinP,
      Awesome! We're really glad that we were able to give you a great deal. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, tons of adjustments and great valie

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Capdad,
      Awesome! We're happy to hear that your investment with your new Sony X90L TV is worth it. Nice to know you like the exceptional picture quality and adjustable settings to enhance your viewing experience. Thanks again for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good picture quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good sounds and picture quality everything is very good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmanjeetS,
      Thank you so much for such a great review! We're delighted to hear you are enjoying the amazing picture, sound, and overall performance of your BRAVIA X90L TV. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm glad I switched from LG to Sony. Quality of this product is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi YawK,
      You definitely made the right choice! We always strive to deliver the best quality with our products. Nice to hear you are enjoying your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Consider it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase, picture, sound, gaming all great, no complaints

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bryan,
      Awesome! We're glad to hear we were able to give you a good match for your viewing and gaming needs. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture quality out there

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv we ever had. Picture quality is above anything on the market.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanC,
      Thank you so much for sharing your great experience with us! Your satisfaction with our product means a lot to us. Glad to hear you are enjoying the outstanding picture quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Bravo to Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and contrast with easy to use remote control.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HankS, We're very grateful for this positive feedback! Good to know you're enjoying the great colors, contrast, and ease of use of the remote control. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BEST BUY TV OF YEAR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Big Screen television with the Best Buy Plan - amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappyOne,
      Awesome! We're glad to hear that we were able to give you a great deal. Your satisfaction with your new XR X90L TV is greatly appreciated. Thanks for the 5-star rating and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Thank goodness for the power surge

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great up grade from our smaller TV. And it mounted over the mantle perfectly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenG, we're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Titanic

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture,colors amazing,sounds are great and many more

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LuisK,
      Thank you for such a great review! We're delighted to hear that you love everything about your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I ever bought in my life the picture is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cheoracing, That's awesome! We are thrilled to hear that your new Sony BRAVIA X90L is the best TV you eve bought. We always strive to deliver the best picture and sound quality with our TVs. Thank you for trusting Sony! Vincent Sony_US