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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 42 Showing 821-840 of 1,048 reviews
  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect tv for the price, would highly recommend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyler,
      Fabulous! We're glad to hear that we were able to give you a great deal. We really appreciate that you like your new X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv awesome picture. Sports look great on this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Deftiger12,
      Thank you for sharing your great experience with us! We're thrilled to hear your enjoyable experience watching your favorite sports channels. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good quality. Lengthy setup.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Setup process was very lengthy and could not get TV to recognize sound bar. Only reason I deducted one star.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Texas,
      Thank you for your time writing this review. We really appreciate that you like the amazing picture quality of your new X90L TV. However, we are sorry to hear your difficulties in setting up the TV and issues when connecting your soundbar. We'd like to help make this a better experience.

      Please try some solutions on this link if you can't hear TV sound from the soundbar, home theater system, or home audio system:
      https://www.sony.com/electronics/support/articles/00137387?utm_source=glean

      May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    ALWAYS EXCELLENT SONY BRAVIA

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Another really nice Sony Bravia TV. Can never go wrong

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CLUCAS,
      We sincerely appreciate your positive feedback! Your purchase allow us to continue to do what we love and provide you with quality products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great. Great size and viewing area of screen size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShemJ,
      Fabulous! We're thrilled to hear your enjoyable viewing experience with your new Sony TV. Your satisfaction with our product is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Buy this TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Mid Tier Tv by Sony. Movies and video games look amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianC, Thanks for your feedback. We are glad that you now have an amazing smart Google TV. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV 75”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Simply a beautiful TV. Just what we were looking for!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MC54,
      Excellent choice! We're happy to hear you like your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Is good television perfect image and good size for my family

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RafaelV, Thank you for giving the Sony X90L a perfect rating! We're thrilled to hear that you're satisfied with your purchase. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Sam Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Sony 75

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Geeat tv, especially for price. No need to overspend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnM,
      Fabulous! We're glad to hear that we were able to give you a great deal. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good value, picture and features that make some sense

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Purchase, Fantastic! We're delighted to hear that you like the great picture quality, overall features, and you feel that the X90L is worth its price. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Worth the extra investment.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were going to buy a less expensive 75 inch. Very happy we picked the Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamT, thank you for the fantastic five-star rating! We're also happy to hear that you picked the X90L TV, you won't regret it! Thank you for choosing Sony! Best regards. -Jenn Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect loved the quality of my Bravia Sony tv. I definitely recommend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidD, we're glad you love our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 75" Class BRAVIA XR X90L LED 4K UHD Smart

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely amazing!! Amazing picture! Beyond happy!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FrederickS,
      It is our pleasure to hear your valuable feedback! We're really glad that you are enjoying the exceptional picture quality of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV for the WIN

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV, perfect size great clear picture. BEST BUY ROCKS

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharleneK, Awesome! We're pleased to hear you love the perfect size and great picture clarity of your Sony X90L. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Sony quality, as expected.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smilequeen,
      Thank you for the continued trust you have put in our brand! We really appreciate your satisfaction with the outstanding picture and sound quality of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    X90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Smooth delivery. One of the best TVs right now, great picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoelM, very nice! Thanks for choosing and purchasing our product! We're glad you like the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    New Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best purchases at BestBuy. I needed a replacement and found several options. However, the salesperson helped with detailed explanation of the various options. I'm very happy with the performance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TonyR, Thank you for sharing such an excellent shopping experience. We're truly happy to hear you are enjoying everything about this TV. Glad to know that you were assisted well by our local dealer. Thank you for leaving us such a wonderful review of your 75" X90L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Lovely

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv I love it great picture great sound awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello UrsulaR, We are thrilled to hear that you now have a beautiful 4K smart TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the best!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv is built well and produces a great picture!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Silverado,
      Thank you for taking the time to share us your valuable feedback! Sony's commitment to customer satisfaction is our top priority. Glad to know you are enjoying the exceptional picture and build quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, good sound, all around good choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Crystal, You've made an excellent choice! Good to know you appreciate the great picture and sound quality of your Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US