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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 44 Showing 861-880 of 1,048 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crystal clear and nice! We would recommend it to anyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KathyrenA, wow! We're glad you are enjoying the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our previous TV was 12 years old. So this has been a unique experience. The only negative part is that it is a GOOGLE based. Naturally staying true to GOOGLE it refuses to work with Google, or anything else??? But the Sony part is great. We hooked up our Fire stick and that of course being Amazon works great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveR,
      Thank you for the 5-star rating! While we are happy to hear your enjoyable experience, we are sorry if you are having trouble working this TV with Google. We'd like to help make this a better experience. May we contact you and get more information? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We do apologize for the inconvenience and hope to speak to you to resolve this matter.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv .Great picture quality.Great sound quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi George, nice! We're glad you like the picture and sound quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Tv remote will not control the volume

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had television installed by Best Buy, so far very good set. Had sound bar installed with separate Sono speaker and we can’t adjust the volume with the remote control. We have to go to the Sono App and adjust the volume from the app.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tippy,
      Many thanks for the 5-star rating! Glad to hear how your X90L TV was professionally installed the Tech team. We're sorry if you were not able to adjust the volume of your speaker using the TV remote. Allow us to help make this a better experience.

      You can only operate the soundbar using TV remote control when connected via HDMI cable and with the Control for HDMI function enabled. You may refer to this link with steps on how to operate the soundbar using the TV remote control:
      https://www.sony.com/electronics/support/articles/00246886?utm_source=glean

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris Sony_US

  • Rated 5 out of 5 stars

    I'm Happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying my new TV. The salesperson was very helpful answering all of my questions and addressing all of my concerns. They worked with me to get my product securely ready for transporting to my home. It was a really good experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulaS,
      Excellent choice! We're happy to hear your enjoyable shopping experience. Nice to know that you are satisfied with the store service that help you find the Best TV that perfectly matches your needs and expectations. Thank you for purchasing our BRAVIA X90L and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony vs. Samsung!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality tv. Enjoying the software compared to the Samsung equivalent. Feel as thought the colors are more genuine that the Samsung. Have two 75 inch TV’s next to each other and I prefer the Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianB, Awesome! We're glad that you are enjoying the TV quality. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Excellent Service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent customer service, very knowledgeable sale personnel, clean store, great prices

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello PaulP, Fabulous! We're thrilled to hear that you are satisfied with the outstanding customer service at Best Buy! Thank you for your purchase and for choosing Sony. - Romeo Sony_US

  • Rated 5 out of 5 stars

    Amazed

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony OLED77 4K is just Amazing with picture and sound. I paired it with my Apple TV4K and installed all my streaming apps. With apple 4K capabilities and a great HDMI cable the picture and audio are out of this world!!!!!!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sega27,
      Thank you so much for an awesome feedback! We're delighted to hear your satisfaction with the incredible picture, sound, smart features, and Apple 4K capabilities of your X90L TV. We are committed to providing you the greatest possible experience. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great picture.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Returned Hisense 75” tv and purchased a Sony 75” . Backlighting is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Stan, Thank you for your wonderful 5-star review of the Sony XR75X90L! We're thrilled to hear that you are enjoying the great picture quality and the excellent backlighting of your new Sony 75” TV. We're glad you chose Sony and that it has met your expectations after returning your previous Hisense TV. Your satisfaction is our top priority, and we appreciate your support. Enjoy your viewing experience and thanks for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has been a great television. Best Buy delivery was very careful and efficient. They were very good with communicating with me about delivery time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeslieT,
      Many thanks for the 5-star rating! We really appreciate you like your X90L TV. Nice to know how your new TV arrived safely and in perfect condition.The store take careful steps in packaging to ensure a smooth delivery. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Small remote control

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Easy to install. Easy to set up with detailed step by step guidance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello altino, Thank you for your 5-star review of the XR75X90L! We're thrilled to hear that you found the TV easy to install and set up, and that you appreciated the detailed step-by-step guidance. Thank you for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Sony 75” TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product so far. No issues. Lots of great features in addition to just watching tv. Size is great. Would take time to review settings and add ons which enhance the quality and productivity of the tv in itself.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexandreA,
      Thank you so much for the 5-star rating! Glad to hear you are enjoying the great features, size, and overall performance of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Rated 3 out of 5 stars

    Good tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Since a week, rarely it’s happening that a few of the tv channels were available only audio. But if we turn other channels on we get both audio and video. Then the channel which I wanted to watch also gives both audio and video. I don’t know why it’s happening.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AgusteenA, thank you for taking the time to share your feedback on the Sony BRAVIA - X90L. We're genuinely sorry to hear about the intermittent audio-only issue you're experiencing with certain TV channels. This is definitely not the experience we want for our customers, and we understand how frustrating it must be when your viewing is interrupted in this way. This behavior often requires specific diagnostics and tailored troubleshooting steps, therefore we highly recommend reaching out to our technical support team through the link below, they have the specialized tools and expertise to conduct a more in-depth analysis of your TV.

      Contact Support: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for considering Sony products!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Disappointed

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's hard to enjoy this TV. The picture quality is great, but, it won't stay connected to WiFi. I procrastinated and didn't return it so I missed the cutoff. I don't recommend Smart Google TV. All my other products and TVs has no issue staying connected.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SupermanLes, thanks for choosing and purchasing our product. We're glad you are enjoying the picture quality of the X90L. We're sorry to hear that you have an issue with the wireless connection of your Sony unit. Please perform a power reset on your TV. Sometimes, simply restarting your TV and router can resolve connectivity issues. Unplug both devices, wait for about a minute, and then plug them back in. Reset the network settings on your TV. Go to "Settings," then "Network," and select "Network Setup." Choose "Easy" and follow the prompts to reconnect to your Wi-Fi network. Please follow this link for more details:

      https://www.sony.com/electronics/support/articles/00151038?utm_source

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com .
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90L

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good TV for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV awesome pictures quality. It's December 15th 2023 and this is probably the best TV for the money

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StanleyR,
      Awesome! We're happy to hear that your investment with your new Sony TV is worth it. Glad to know you are enjoying the incredible picture quality of the unit. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Price

    Rated 4 out of 5 stars

    the best you can get in price and qyality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good for the price i paid on black Friday. for the price i paid and what you can get, its a good deal

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JESSE,
      Thank you for sharing your great experience with us! Glad to hear we were able to give you a great deal. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Best Buy Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality and customer service in all from purchase process, installation, and follow-up!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BradC, Thank you for the positive review! We're glad you like the excellent quality of your Sony X90L and good to know you had an amazing customer service experience. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    the

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    really enjoying it . The sales team listen to what I need . Made it easy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RandyC, That's fantastic to hear! We're delighted that you're enjoying your XR75X90L and are pleased with the excellent service provided by Best Buy. Thank you for your purchase and for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Best Sony TV ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome resolution! Also, the 4K movies look great in this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AdrianM, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Owner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We’re happy with it, solid product! Sony is always been our first choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MackS, That's fantastic! We're thrilled to hear that you're enjoying the exceptional quality and performance of your BRAVIA XR X90L! Thank you for choosing Sony! - Romeo Sony_US