Appliances Presidents’ Day SaleEnds 2/25. Limited quantities. No rainchecks.Shop now

Main Content

Customer Ratings & Reviews

Your price for this item is $1,189.99
Clearance
The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1058 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 46 Showing 901-920 of 1,058 reviews
  • Rated 5 out of 5 stars

    Perfect

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv purchased, people was very helpful enjoyed the purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethrF, Fabulous! We’re thrilled to hear that you’re enjoying your XR75X90L and that your shopping experience at Best Buy was a positive one. Thank you for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    No Regrets

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought as "open box". TV works great and the picture is amazing. The sales person at BestBuy talked me into this TV vs a cheaper one, and Im glad he did!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewW,
      You definitely made the right choice! We're very pleased to hear your satisfaction with the amazing picture quality and overall performance of your X90L TV. Thanks for sharing your great experience with us and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great staff

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Staff were very patient in showing us multiple sets without pressure. Happy with the one we got. Installation was quick and professional

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WBNPHD, Thank you for your awesome review! We are glad to hear that you are enjoying the picture quality of your new TV! Thank you for your positive feedback and thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Great Help

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Received great help from the Best Buy Associates. They helped to make sure we purchased the best TV for the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelD, Thank you for sharing such an excellent shopping experience. We are truly happy to hear that you were assisted well by our local dealer and you are now enjoying the outstanding 4K HDR picture quality of this TV. Thank you for leaving us such a wonderful review of your 75" X90L and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia XR L 85 inch

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product. This tv is worth the money invested in it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello HappyMan, Awesome! We're absolutely thrilled to hear that you're pleased with the outstanding performance of your BRAVIA XR X90L. Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    ?

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture.Using sound bar.So far,very happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelP.
      Amazing! We're very grateful that you like the outstanding picture quality of your X90L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony tv

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had this tv over a year with 0 problems ! Great tv for ps5 and daily use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Antt,

      Thanks for sharing your experience! We’re thrilled to hear that your Sony BRAVIA XR X90L has been performing flawlessly and enhancing your PS5 gaming and daily viewing. Thank you so much for choosing Sony! Enjoy your BRAVIA experience! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Oled

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is good, but decided to go with an oled tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rich, Thank you for your feedback on our Sony X90L. The BRAVIA XR X90L uses Direct (Full Array LED) backlight technology powered by our Cognitive Processor XR for truly superlative contrast. We're happy that you like its amazing picture quality. It's unfortunate that you decided to go with an OLED TV. Thanks again for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    75” Sony x90L

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow very nice, Tv size 75” is great and not to heavy to lift and install on wall! Looks amazing speakers work better than I thought. Not even considering a sound bar!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mart,
      Awesome! We're glad you like the amazing picture, sound, and design of your X90L TV. Nice to know you had an easy time installing the TV to the wall. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony 75"

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright picture fits perfectly in our living room. Easy to see from the kitchen. Slightly complicated with so many features, but the picture and quality are fantastic.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SMSTerpsfan,
      Many thanks for the 5-star rating! We're glad to hear your enjoyable experience with the amazing picture quality of your new TV. We are sorry if you are having difficulties with the features. You may find this link helpful on how to use your TV:
      https://helpguide.sony.net/tv/kusltn1/v1/en-003/index.html

      In case you need help with the TV, feel free to contact us by sending an email to [email protected] with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony amazing

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is amazing tv! Just need to get the setting right.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Loch,
      Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! Nice to hear you like your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Yes

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Yes!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielS,
      Thank you for your review! We’re so glad to hear your excitement and that you’re enjoying your BRAVIA XR X90L!
      Thank you for choosing Sony, and enjoy every moment with your new TV! -Maria Sony_US

  • Rated 5 out of 5 stars

    Best Buy Experience

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product is exceptional. Sales support was excellent. Salesperson was knowledgeable, practical and took the time to really understand and address our needs/requirements

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanG, Thank you for sharing your wonderful experience with your Sony X90L! We're pleased to hear you're satisfied with your purchase. And good to know your had an amazing customer service experience. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Worth it

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The graphic is well worth it, I used to only buy cheap TV, took me a lot of considering when investing so much on a TV but overall it is well worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyK,
      It's wonderful to hear that we've exceeded your expectations with the amazing picture quality, features, and overall performance of your new Sony X90L TV. We always strive to deliver the best quality with our products. Thanks for your positive feedback and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony 75" X90L LED 4K UHD

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First Sony purchased since 2007. I had 5 Samsung 65 inch TV purchase between 2016-21. I am now planning to replace all my Samsung's with Sony products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardB,
      It's lovely to hear that customers like you enjoy our products! We're really glad you like your new BRAVIA X90L TV. We are looking forward to your next purchase. Thank you for your continued support and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great and read review!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV beautiful colors Box fix perfect in my suv Took 2 people to hang. Love the screen saver feature and tranquil songs Good Home on this is a game changer!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DamianRz,
      You definitely made the right choice! It's nice to hear that you are enjoying your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, sound slow about coming on but overall good

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    HORRIBLE.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    DO NOT BUY!!!!!! I Bought this TV TWO months ago and it already has 6 black dots on it. I was told by Sony this is ‘normal’ because of how many pixels the TV has. They also stated this defect is ‘determined to be within specifications and as designed’ So only purchase this TV if you are okay with defects, bc that’s their standard.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JenniferF,
      Thank you for your time writing this review. We're sorry to hear that there are black pixels on your X90L TV. We understand that you already contacted us and were advised that TV is working within specification and that this is a normal operation on TV screens. Your needs and satisfaction with our product are our top priority. Allow us to help and do the best possible for you.

      May we contact you to help? If so, please email the below information to [email protected]:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Case number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris Sony_US

  • Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've ever owned and the customer service was great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marty, Congratulations on your new Sony BRAVIA XR X90L TV. We're very much pleased that your Sony TV is to your preference and had the great experience purchasing it. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Recommned

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great video quality. Sony did a great job with this product!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristianA, Thank you for the 5 stars! It's a pleasure to hear that your new SONY BRAVIA XR X90L TV and its great video quality meets your expectation. We appreciate you for recommending and choosing Sony! Enjoy! -Maria Sony_US

Sponsored