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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 48 Showing 941-960 of 1,048 reviews
  • Rated 5 out of 5 stars

    3rd Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    3rd Sony TV. Looks great and works great. Using it for kids video games and streaming. No issues

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anup,
      Thank you for being our Sony valued customer! We're really happy that you are you kids are enjoying your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for trusting Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went in for a Samsung came out with a SONY! No regrets best tv yet

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Moabb, Awesome! You've definitely made an excellent choice and we're very happy to hear that you're satisfied with your purchase. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Very satisfied customer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I appreciate the sales person that gave me the pros and cons of this one over the Hisense.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Patio1963,
      Excellent choice! We're glad to hear your enjoyable shopping experience.We always strive to deliver the best quality with our products and always aim to provide the best experience possible. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Very nice tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Totally satisfied with this tv. It has everything you need

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EmilD,
      Nothing really make us happier than hearing about happy customers! Your satisfaction with your X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Rated 3 out of 5 stars

    tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    was ok at first. but the processor seems a bit slow in changing stations and focusing took a little to long. after it did it was ok. also it kept switching to stereo speakers when it was not on. had to turn off then back on again sometimes to get it to use tv speakers. has to just change it to a different one different brand. now things are better. in my experience Sony has gone down gradually over the years.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mawfein,
      Thank you for your time writing this review. We're sorry to hear if you are experiencing some issues with your X90L TV. Allow us to help make this a better experience.

      You may try some solutions below if the TV is a bit slow when changing stations:
      Perform power reset.
      Make sure that the TV software us updated as it includes key features, applications, bug fixes, and feature improvements.
      Reset your TV to factory settings.
      For reference: https://www.sony.com/electronics/support/articles/00200862?utm_source=glean

      The TV and external speakers have a feature called HDMI CEC that allows them to communicate with each other. This can sometimes cause your TV to automatically switch to connected speaker system even if you want to use the TV speakers. Try disabling HDMI CEC on both your TV and speaker. To know about BRAVIA Sync (HDMI-CEC) and troubleshooting information, please check this link: https://www.sony.com/electronics/support/articles/00161073?utm_source=glean

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris Sony_US

  • Rated 5 out of 5 stars

    TV Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV, would recommend the purchase to all my friends

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelG,
      Thank you so much for such a great review and recommendation! We're delighted to hear how much you love your X90L TV. Your satisfaction is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great shopping day!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent priduct along with exceptional customer service makes for an enjoyable shopping trip.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NancyH,
      Awesome! We're happy to hear your great shopping experience and how much you like your new TV. We always strive to deliver the best quality with our products. Your satisfaction is our top priority. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Living Room

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We own 3 of these tvs . We have very happy with them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeneB,
      Thank you so much for sharing your great experience with us! We're delighted to hear your satisfaction with your X90L TVs. We always strive to deliver the best quality with our products and aim to provide the best experience possible. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony X90L but Best Busy is horrible to work with even as a member.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi lukesdiesel,
      It always makes our day to hear that customers like you enjoy our product! We are very grateful that you love your new Sony X90L TV. We're sorry to hear about your negative experience. Rest assured that your feedback will not go unnoticed as we always strive to deliver the best experience possible. We appreciate you and thanks again for purchasing Sony! - Kris Sony_US

  • Rated 4 out of 5 stars

    75” tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is good some times it goes all black and have to restart

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SheldonI,

      Thank you for sharing your feedback regarding the XR75X90L. We're pleased to know that you generally enjoy the TV, but we're sorry to hear about the issue of the screen going black and requiring a restart. This may be a temporary malfunction, and we’d like to help you resolve it. Here are some troubleshooting steps you can try:

      • Power Reset: Unplug the TV power cord from the wall outlet (or from the back of the TV if the power cord is detachable), wait for two minutes, then plug the power cord back in.
      • Power Restart: Using the remote control, press and hold the POWER button until "Power off" appears on the screen, then select "Restart". Alternatively, you can restart the TV from the menu: Press the Quick Settings button on the remote, then select Settings → System → Restart → Restart.
      • Check Connected Devices: Disconnect all devices (including external USB devices, hard drives, and HDMI-connected devices) from the TV. Turn on the TV and check if the issue persists. If the TV works fine, reconnect the devices one at a time to identify if any specific device is causing the problem.
      • Software Update: Keeping your firmware updated can enhance the functionality of your TV and address any performance-related issues. For more information on how to update your software, please visit the following link:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90l/downloads

      I hope this helps. If the problem continues or if you need further information or technical support, please do not hesitate to email us at socialsupport@am.sony.com. Kindly include the following details so we can assist you more effectively:

      - Name:
      - Username:
      - Model Number:
      - Description of the Issue:
      - Telephone Number:

      Thank you for choosing Sony!

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Very Satisfied!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with our Sony Bravia 75". Our sales rep Raphael G was very patient & helpful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmySS, That's awesome! We're delighted to hear that you're satisfied with your purchase and we're glad you had an amazing shopping experience. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony TV's work as they should.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great works as it should connection to the Internet was easy voice commands work great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToddD, we're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great TV1

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Easily mounted and set up. Will recommend to all my friends and family.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FrankK,
      Thank you for such a great review and recommendation! We're glad to hear you had an easy time mounting and setting up your new TV. We always strive to deliver the best quality with our products and always aim to provide the best experience possible. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had it delivered. Came in a few days (pretty fast). Hung it up on wall looks awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lovingit,
      Perfect! Glad to hear you love your new X90L TV and how fast it was delivered to your home. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Love my TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fast shipping, love my TV . Thank you to the staff at Best Buy ❤️

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VeronicaC,

      Very nice! We're glad to hear that you love your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Good tv for tge price.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This has been a great Tv . Uses Google platform which has been great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesJ,
      Fabulous! Glad to hear that your investment with your XR X90L TV is worth it. We really appreciate that you are satisfied with performance and Google TV features of the unit. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 75

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Guys at the store was very helpful and helped me decide which one will suit me best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulyD, You've made an excellent choice! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Sam Sony_US

  • Rated 5 out of 5 stars

    The best

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I’ve ever bought and Best Buy was nothing but perfect! Thank you team!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexF, We are thrilled to hear that your new Sony BRAVIA X90L s the best TV you have ever bought. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Trouble with sound bar

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is great just having trouble setting up my sony sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HaroldB,
      Many thanks for the 5-star rating! While we are glad you like your BRAVIA X90L TV, we're sorry to hear your difficulties in setting up your soundbar. Let's work together and troubleshoot the issue. Please try some solutions on this link with steps if you can't hear TV sound from the soundbar: https://www.sony.com/electronics/support/articles/00137387?utm_source=glean

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony. - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 75"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love it! Great resolution. Best Buy installation went smoothly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LolaD,
      Awesome! We're happy to hear you love the outstanding picture quality of your new X90L TV. Nice to know how it was professionally installed. Thanks for choosing Sony! - Kris Sony_US