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Customer Ratings & Reviews

Your price for this item is $1,189.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 1048 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 49 Showing 961-980 of 1,048 reviews
  • Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great buy from best buy. Hopefully it will be continued next 10 years

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Excellent,
      Many thanks for the 5-star rating! Glad to hear we were able to give you a great deal. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony and enjoy your new TV! - Kris Sony_US

  • Rated 5 out of 5 stars

    Best Buy is the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had being a best buy costumer fis more thsn 20 years and ut has being the best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MynorZacarias, we're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. Enjoy! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Both tv’s are good. Stack washer and dryer good and microwave good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasB, We are glad that you like your new Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a perfect television and Sony never disappoints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NoahS, We are happy that you now have a perfect smart TV. Sony won't let you down. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 4 out of 5 stars

    Connection issue

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv the only problem is the connection issue constantly even with a wired connection

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CesarM,
      Thank you for your time writing this review! We're glad to hear you love your X90L TV. However, we're sorry to hear some issues that you are experiencing with the unit. Allow us to help troubleshoot the problem.

      Please try some solutions on these links below that may fix network connection issues:

      The Android TV Wi-Fi signal drops or intermittently disconnects from the internet
      https://www.sony.com/electronics/support/articles/00184183?utm_source=glean

      Troubleshooting network issues
      https://www.sony.com/electronics/support/articles/00151038?utm_source=glean

      Should you need further assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris Sony_US

  • Rated 5 out of 5 stars

    Sean L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, no complaints. Quality and Resolution is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SeanL,
      We're happy to hear you feel that way, thank you for the compliment! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    SONY is no baloney

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV purchase for my collections, AWESOME features!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatO,
      Thank you so much for a remarkable review! We're glad to hear you like the amazing features of your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Cons mentioned:
    Blooming

    Rated 1 out of 5 stars

    X90L

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picked this TV up during black Friday after doing my research and was underwhelmed. It suffers from a lot of blooming. It always disconnects from the WiFi. The picture isn’t all that great. I owned for a week and returned it for the Samsung S90d for $100 more.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,

      Thank you for sharing your feedback, and we are sorry to hear that your Sony BRAVIA XR X90L TV didn't meet your expectations. For your concern like blooming, Wi-Fi issues, and optimizing picture quality, you may visit the links below for the troubleshooting steps:

      1. Cloudy, white shadows, vertical bands or uneven bright areas when there's no input or when viewing very dark scenes: https://www.sony.com/electronics/support/articles/00030311
      2. The Android TV Wi-Fi signal drops or intermittently disconnects from the internet: https://www.sony.com/electronics/support/articles/00184183?utm_source
      3. Adjust the picture settings on your Android TV: https://www.sony.com/electronics/support/articles/00190409?utm_source

      We hope these steps improve your experience. If you continue to have issues, Please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with your BRAVIA TV:

      Thank you for your patience, and we look forward to improving your experience!

      Sincerely,
      Maria Sony_US

  • Rated 4 out of 5 stars

    Spartikus

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. The product is amazing! The service was great and the delivery was with care.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkR,
      Awesome! We're glad to hear you love your new X90L TV and enjoyable shopping experience. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect mid range tv... would buy again and reccomend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobtheBob,
      Thank you for such a great review and recommendation! We are very grateful that you love your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 3 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The only major problem with this TV is that I have a hard time streaming/mirroring from my phone. Sometimes it work and sometimes it don't. To inconsistent. Other than that everything else is good

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stower820, Thank you for sharing us your experience! We'd like to apologize for the issue you were encountering with streaming or mirroring on your Sony BRAVIA XR X90L. This is not the experience we expect you to have, and want to make things better for you. For more information on how to use the Screen mirroring feature on my BRAVIA TV, you may visit this link: https://www.sony.com/electronics/support/articles/00044548?utm_source. On the other hand, we're glad to hear that you are enjoying your viewing experience. Thank you for choosing Sony! Happy viewing! -Maria Sony_US

  • Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product am so happy with these device I love it……

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi YimiS, Thank you for the great feedback! We're pleased to hear that you love your new Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Sam Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Sony tv’s are great and last a long time

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lindab107,
      Terrific! Your patronage and satisfaction are what drives us to keep doing what we love and provide you with best quality products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony and enjoy your new TV! - Kris Sony_US

  • Rated 5 out of 5 stars

    Worth it!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works perfectly fine. I love playing my games on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShakiraP,
      Awesome! We're glad we were able to give you a good match for your viewing and gaming needs. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fabulous installation. Yiur guys were polite and efficient

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Phone, we're glad you had a wonderful experience with your purchase! Enjoy your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    the big one

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    i love my new tv everyone should have one and enjoy it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CorrineS,
      Great! We're glad that you love and enjoying your new Sony - 75" Class BRAVIA XR X90L Full Array LED 4K UHD HDR Google TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! Enjoy! - Marco Sony_US

  • Rated 4 out of 5 stars

    $5 RCA adapter not included

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV. I can't beleive $5 RCA adapter is not included... that's cheap

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Superhik, thanks for choosing and purchasing our product. We hope you are enjoying your new TV. We're sorry to hear your concern regarding the supplied accessories of your Sony unit. Unfortunately, the XR75X90L does not comes with an RCA adapter.

      Thanks for choosing Sony.
      ~Earl Sony_US

  • Rated 1 out of 5 stars

    Broken after 3 months.

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    They're probably not going to show this rating. But this tv's soundboard or motherboard or something internal broke after just 3 months of use and now the TV is completely broken. Best Buy is not going to provide a replacement or any repairs. I spoke with Sony and thankfully it is covered under warranty - but the repairman is scheduled for almost a full month out. And they still may not replace the TV. So if you want a working TV or any kind of customer support, stay far away from this.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frustratedcustomer,

      We are so sorry to hear about the issues you've experienced with your TV and the frustration this has caused. A product failure so soon after purchase is not the experience we want for any of our customers, and we sincerely apologize for the inconvenience and the long wait time for service. For us to better assist you, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:


      One of our technical specialists will call you back within 2 business days.


      Sincerely,

      Eliab
      Sony Social Support sony-global

  • Rated 1 out of 5 stars

    Stopped working within a year of purchase.

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If I could give this TV and Best Buy a ZERO star review, I would. The TV stopped working 1 year after purchasing. Because it was exactly 1 year and 2 weeks from purchase, there is no warranty. It is a ridiculous amount to spend on a TV that will stop working within a year.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ROAG,

      That is deeply frustrating, and we sincerely apologize for this unacceptable failure of your high-end XR X90L TV right after the warranty period. We take hardware issues on our premium models seriously. Please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:


      One of our technical specialists will call you back within 2 business days.


      Sincerely,
      Eliab sony-global

  • Best Buy Employee

    Rated 4 out of 5 stars

    Awesome

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    Best Buy Employee
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV HDR and Dolby Vision looks great Love this television

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mr4k2160p,
      Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! We're delighted to hear your enjoyable experience with the exceptional picture quality and features of your X90L TV. Your satisfaction with our product means the world to us. Thanks for choosing Sony! - Kris Sony_US