Customer Ratings & Reviews
- Model:
- XR75X90L
- SKU:
- 6544735
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers are impressed with the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of use. Many also praised the refresh rate, making it ideal for gaming, and found the price to be reasonable for the quality. While some noted the TV's weight and occasional performance issues, the positive feedback on picture quality and features largely outweighs these concerns.
This summary was generated by AI based on customer reviews.
Frustrated
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We had to return the 1st TV and get a new one within 10 days. The picture just went away. We had volume but the screen was black. Very frustrating. Hoping this one will be better
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Frustrated,
Thank you for your time writing this review. We're sorry to hear the issue that you've experience with the original TV. This does not happen often and definitely not the buying experience we want you to have. Sony's commitment to customer satisfaction is our top priority. We really do apologize for the inconvenience and rest assured that we will help you in case there will be a problem with the TV. We appreciate your feedback and thanks again for purchasing Sony. - Kris
It’s okay
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was hoping for a better picture quality from Sony but alas it disappoints on that side. Menu is easy to navigate and the pairing with PS5 isn’t all it’s cracked up to be.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi RyanA,
Thank you for your time writing this review! While we are glad you had an easy time navigating the menu and pairing the X90L TV to your PS5 gaming console, we're sorry to hear that we were not able to meet your full expectations with the picture quality. Allow us to help turn this to a better experience.
TV display may also vary depending the source, connection, and content you are watching. The X90L TV has picture settings which allow a wide array of changes to color, contrast, motion settings, and brightness that can improve the viewed content on your TV. For more information on how to adjust the picture settings and enhance your viewing experience, please check these links below:
Adjust the picture settings on your Google TV
https://www.sony.com/electronics/support/articles/00190409?utm_source=glean
Experience high quality picture with your 4K TV
https://www.sony.com/electronics/support/articles/00245141?utm_source=glean
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
Name:
Best Buy Username:
Telephone Number:
Model Number:
Issue:
We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris
75 inch Sony
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV worked fine for three weeks then had a problem with the picture called Sony and they tried to remotely fix it yesterday I had problems again
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DanR,
Thank you for sharing your experience, and we're sorry to hear about the ongoing issues with your TV. We understand how frustrating this must be. Please don't hesitate to reach out again so we can further assist you and ensure your Sony BRAVIA XR X90L gets back to working perfectly. We're committed to resolving this for you.
Please email the following information to socialsupport@am.sony.com. Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details:
Full Name:
Best Buy Username:
Telephone Number:
Additional Information regarding your experience with the BRAVIA XR X90L.
Thank you for your patience, and we look forward to improving your experience!
Sincerely,
Maria
Speakers quit, Sony replaced lesser quality TV
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV started out great, great picture and sound. However, three months in and the speakers completely quit. There was no sound whatsoever. After contacting Sony customer support, a third party came to replace the motherboard. That did not fix the issue. To compound the problem, the third party damaged the side of the television housing. After many many emails and calls, Sony agreed to replace the television, supposedly with the same television. However, the replacement television picture is not quite the same quality and sharpness as the original one. Sony refuses to take this television back and refund our money.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi CHESH, We are apologize for the inconvenience. This is definitely not the experience we wanted you to have. May ask for your case ID so we can review?
You may reach us at socialsupport@am.sony.com with the following details :
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the unit:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
-Craig
Disappointment AND Frustration!!!
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is our second Sony after returning the X95J and we were immediately disappointed. This tv does not have the anti-glare that our 95J had which was crucial for our room - a well-lit living room with 20 foot ceilings. Yes, unpopular but we did not want to buy an OLED tv, but were forced to take this tv after returning our X95J which kept freezing. Best Buy literally replaced us with a tv LOWER than the one we initially purchased. Now, we have this X90L which is continually requiring a re-boot almost daily. It freezes doing the simplest of tasks, like streaming a movie. We have to get on a ladder and unplug it! Though we have spoken with Best Buy representatives, no one has been any help. We will only buy Sony, but have been terribly disappointed after two lemons - and we miss our 95J! Sony - you can do better!
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi TribeBB,
Thank you for your time writing this review. We understand how frustrating it can be when your viewing experience is interrupted. This is definitely not the experience we want you to have with our products. Your needs and satisfaction is our top priority. Allow us to help make this a better experience.
For best picture quality, we recommend not exposing the screen to direct illumination or sunlight and avoiding installing the TV in a room with reflective walls and floor materials.
To make sure you get the most out of your Android TV or Google TV, you should always keep the TV up to date with the latest firmware and software updates. Updates for your TV can include enhancements, new features, and applications, as well as bug fixes and feature improvements.
If the TV freezes or displays a blank screen when streaming video on Android TV or Google TV, try some solutions below:
Power reset the Android TV™/Google TV.
Install all pending updates from Google Play Store.
Clear the data and cache of the app.
If the issue still occurs, perform factory data reset.
For reference: https://www.sony.com/electronics/support/articles/00141896?utm_source=glean
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
Name:
Best Buy Username:
Telephone Number:
Model Number:
Issue:
We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris
Edge to Samsung
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Good picture but have continued issue with screen locking in solid green screen… requires tv to be hard re started or unplugged.. happens about 2-3 per month. Should have stuck with Samsung.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi RandyH,
Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. It's unfortunate that you are experiencing green screen on the TV. For optimum performance, make sure that the software version of the TV is up-to-date. Aside from performing a power reset, resetting the TV to factory settings may also help resolve the issue. For more information, please refer to these links:
https://www.sony.com/electronics/support/articles/00028577
https://www.sony.com/electronics/support/articles/00159487
Hope this helps. If still not resolved or you need further assistance, please email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Or contact our product support team via phone call or chat through this link:
https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Sincerely,
-Ralph
Disappointing
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I bought this TV because I have had the same one for a few years and it is great. The picture on this one is not as good.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi SusanH, thank you for sharing your experience, and we're sorry to hear that you're having issues with the picture quality on your new Sony - BRAVIA X90L. We know how important picture performance is, and we'd love to help you get the most out of your new TV with some simple steps:
1- Please make sure your TV software is fully up to date, as updates often include picture and performance improvements. You can check for an available by going to settings > system > about > software update > update your TV software.
2- It's also a good idea to compare the image across different sources to see if the issue is isolated to one of them. Try different streaming apps directly on the TV and also test any external devices you may be using.
3- You can also fine-tune your viewing experience by adjusting the picture settings. You can check this guide on how to do it:
https://www.sony.com/electronics/support/articles/00190409?utm_source=glean
If you need further assistance, our technical team is available through the link below:
https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Thank you for considering Sony!
Regards,
Dominick
Awful
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Terrible TV. Always freezes on us. Screen goes black. Sometimes takes about 5 to 10 minutes to get it to go back on. Wish I never purchased this Sony! Would never buy again.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi SamL,
Thank you for reaching out and bringing this matter to our attention. We’re truly sorry to learn about the challenges you’re facing with your XR75X90L TV. This is not the experience we intended for you.
To help resolve these issues, we recommend trying the troubleshooting steps outlined below:
• Software update - To fully experience the capabilities of your X90L, we highly recommend updating its firmware to the latest version. This software update includes essential features, applications, bug fixes, and enhancements. For further details, please visit the link below:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90l/downloads
• To refresh your TV's content, please perform a Restart/Power Reset. For guidance on how to do this, refer to the following article:
ref: https://www.sony.com/electronics/support/articles/00159487
• If the power reset does not resolve the issue, you may consider a factory data reset. Please note that this will return your TV to its original settings, so be sure to record any personal configurations beforehand. Instructions can be found here:
https://www.sony.com/electronics/support/articles/00159487
If the problem persists or if you need further assistance, please send the following information to socialsupport@am.sony.com so we can provide you with the best support possible:
- Full Name:
- Username:
- Telephone Number:
- Model Number:
- Issue/Concern:
We apologize if you've already shared some of this information in your review or with customer service; we just want to ensure we have the most accurate details to assist you effectively.
Your feedback is invaluable to us, and we are dedicated to enhancing our products based on our customers’ experiences. Thank you once again for bringing this to our attention.
Best regards,
Romeo
Sony Social Support
Rr sony tv
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv is nothings but problems screen just goes black and constantly have to do factory reset sony is no help they just act like they have never experienced the problem or give any kind of fix or replacement
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi RobertR, thank you for taking the time to share your feedback regarding your experience with the X90L TV. We sincerely apologize for the frustrations you've encountered, particularly with the screen going black and the need for frequent factory resets.
To assist you further, we kindly ask that you reach out to us via email at socialsupport@am.sony.com. Please include the following information in your message:
- Full Name
- Username
- Telephone Number
- Model Number
- Issue/Concern
Thank you for considering Sony products and for bringing this to our attention.
Best regards,
Stephanie
Still no refund
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Order was cancelled on 20 September 2025 and my best buy card still has not been refunded.
No, I would not recommend this to a friendDon't buy a large TV from Best Buy!!
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently purchased this 75" Sony Bravia XR X90L TV from Best Buy, expecting a smooth transaction and professional service. Unfortunately, my experience was far from satisfactory. The first TV delivered had operational issues, and there was a significant mix-up with the service teams. Instead of the installation team, a delivery team was dispatched who left the TV uninstalled in the middle of my living room. After contacting Best Buy, their solution was to send another delivery team, but only a week later. Due to these complications and the lack of prompt, professional service, I have decided to return the TV and opt for a more reliable retailer. Based on my experience, I advise potential customers to be cautious when considering large TV purchases from Best Buy.
No, I would not recommend this to a friendTv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Doesn’t allow for streaming of the Xfinity app on tv
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi JaimeC,
Thank you for taking the time to write this review. We are sorry but the Xfinity Stream app is currently not available to install on the X90L TV at the moment. However, you can use the built-in Chromecast feature to cast the content from the Xfinity Stream app on your mobile device to the TV. Also, these TVs are equipped with HDMI connectivity which allows you to connect smart media devices such as Xfinity box directly to the TV. Sony values the opinions of customers and is always striving to provide the best experience possible. We appreciate your feedback and thanks again for purchasing Sony. - Kris
Small Icons - Sound Variations
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.For the size of the TV 75" the Icons are smaller that the ones from my 65 inch TV and are harder to read - also finding your way around the TVs different streams is incredibly frustrating - the sound is different on every stream - it is too bright on a white background
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi RobertK, Thanks for sharing your feedback. We apologize if you're having trouble with your TV. To improve the performance of your TV, make sure that your TV has the latest firmware. As for the sound quality, there are available preset settings in the TV menu where you could choose from base on your preference. Again we appreciate you sharing your feedback. This can help us improve in the future.
If you need further assistance with your device, you may reach us at socialsupport@am.sony.com with the following details :
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the unit:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
-Craig
Delivery
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The t.v. that was purchased is a great product.the delivery was the worst.was delivered to the wrong address 3 times and took 2 weeks to receive it.purchased it to watch the super bowl and missed it.should be compensated for the inconvenience.
No, I would not recommend this to a friend- Pros mentioned:Picture quality
Good
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv is great so far but Best Buy didn’t deliver our tv 2 times and had to reschedule it 3 times before it finally came
I would recommend this to a friend Rubbish
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Awful. Only had it a few months and every couple of hours the screen freezes and I can’t do anything. Therefore I have to unplug it multiple times a day to get it to work.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello Ashley,
Thank you for reaching out to us, and we sincerely apologize for the inconvenience you’ve encountered with your XR75X90L. This is certainly not the experience we aim to provide. We understand that screen freezing issues can be quite frustrating, and we are here to help you resolve this matter. Let’s work together to identify and fix the problem by following these troubleshooting steps:
1. Restart / Soft Reset - Using the supplied remote control, press and hold the POWER button for at least 5 seconds or until a Power off message appears. The TV should restart automatically. Wait for approximately one minute, and the TV will turn back on. If it does not restart, press the POWER button on the remote control to turn on the TV.
2. Power Reset: Unplug the TV from the power outlet, wait for about 2 minutes, and then plug it back in. Turn on the TV and check if the issue persists.
3. Firmware Update: Ensure that your TV's firmware is up to date. You can check for updates in the TV's settings menu under System or About. You may also check out the link below for more details:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90l/downloads
4. Factory Reset: If the issue continues, you may need to perform a factory reset. This will erase all settings and data on the TV, so make sure to back up any important information. To perform a factory reset, go to Settings > System > About > Reset > Factory data reset > Erase everything.
If the issue persists or if you require additional information or technical support, please feel free to reach out to us at socialsupport@am.sony.com. To assist you more effectively, kindly include the following details in your email:
- Name:
- Username:
- Model Number:
- Description of the Issue:
- Telephone Number:
We truly value your feedback and are committed to enhancing our products based on customer insights. Thank you for bringing this to our attention.
Best regards,
Romeo
Sony Social Support
Tried Something New…Don’t work!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv won’t stop turning off while I’m watching. Doesn’t even stay on 20 minutes then takes forever to turn back on. Should’ve stuck with LG. Will be returning TODAY!
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Johnny, We're sorry to hear about the power-related issue that you've experienced with the Sony X90L and it had to be returned. This is definitely not the news that we would like to hear. The information on this link provides a variety of steps for various power-related issues: https://www.sony.com/electronics/support/articles/00153674
And for future reference, we can offer assistance on how to troubleshoot the issue of your Sony product by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can reach out to one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US. who would be glad to help. I hope you consider our Sony products in the future. Thank you for sharing your feedback. -Sam
BM Review
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Device delivered damaged. Not happy. Dent and static noise from speakers.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi BReddy,
Thank you for choosing and purchasing our XR X90L LED 4K UHD Smart Google TV. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience.
For further assistance, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90L
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Regards,
David
sony tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I purchased this TV brand new and he didn’t even want to turn on disappointed with sony I went back to Samsung TV
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi wile,
Thank you for your time writing this review. We're sorry to hear that your new X90L TV won't turn on. This doesn't happen often and definitely not the buying experience we want you to have. We do apologize for the inconvenience and hope that you'd still consider our products in your future purchases. Thanks again for shopping Sony. - Kris
Dont buy
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Terrible didn’t even last 20 days. Tv itself is great but has no longevity had to return.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Bbshopper,
Thank you for your time writing this review. While we are glad you like the X90L TV, we regret to hear that you returned the unit. It's unfortunate that we did not get the chance to troubleshoot and resolved the problem with the TV. We appreciate you and hope that you will shop Sony again in the future. Thanks again for shopping Sony. - Kris