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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1058 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 51 Showing 1,001-1,020 of 1,058 reviews
  • Rated 3 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Doesn’t allow for streaming of the Xfinity app on tv

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaimeC,
      Thank you for taking the time to write this review. We are sorry but the Xfinity Stream app is currently not available to install on the X90L TV at the moment. However, you can use the built-in Chromecast feature to cast the content from the Xfinity Stream app on your mobile device to the TV. Also, these TVs are equipped with HDMI connectivity which allows you to connect smart media devices such as Xfinity box directly to the TV. Sony values the opinions of customers and is always striving to provide the best experience possible. We appreciate your feedback and thanks again for purchasing Sony. - Kris Sony_US

  • Rated 1 out of 5 stars

    Small Icons - Sound Variations

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the size of the TV 75" the Icons are smaller that the ones from my 65 inch TV and are harder to read - also finding your way around the TVs different streams is incredibly frustrating - the sound is different on every stream - it is too bright on a white background

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertK, Thanks for sharing your feedback. We apologize if you're having trouble with your TV. To improve the performance of your TV, make sure that your TV has the latest firmware. As for the sound quality, there are available preset settings in the TV menu where you could choose from base on your preference. Again we appreciate you sharing your feedback. This can help us improve in the future.

      If you need further assistance with your device, you may reach us at [email protected] with the following details :

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the unit:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      -Craig Sony_US

  • Rated 1 out of 5 stars

    Delivery

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The t.v. that was purchased is a great product.the delivery was the worst.was delivered to the wrong address 3 times and took 2 weeks to receive it.purchased it to watch the super bowl and missed it.should be compensated for the inconvenience.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is great so far but Best Buy didn’t deliver our tv 2 times and had to reschedule it 3 times before it finally came

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Rubbish

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awful. Only had it a few months and every couple of hours the screen freezes and I can’t do anything. Therefore I have to unplug it multiple times a day to get it to work.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Ashley,

      Thank you for reaching out to us, and we sincerely apologize for the inconvenience you’ve encountered with your XR75X90L. This is certainly not the experience we aim to provide. We understand that screen freezing issues can be quite frustrating, and we are here to help you resolve this matter. Let’s work together to identify and fix the problem by following these troubleshooting steps:

      1. Restart / Soft Reset - Using the supplied remote control, press and hold the POWER button for at least 5 seconds or until a Power off message appears. The TV should restart automatically. Wait for approximately one minute, and the TV will turn back on. If it does not restart, press the POWER button on the remote control to turn on the TV.
      2. Power Reset: Unplug the TV from the power outlet, wait for about 2 minutes, and then plug it back in. Turn on the TV and check if the issue persists.
      3. Firmware Update: Ensure that your TV's firmware is up to date. You can check for updates in the TV's settings menu under System or About. You may also check out the link below for more details:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90l/downloads
      4. Factory Reset: If the issue continues, you may need to perform a factory reset. This will erase all settings and data on the TV, so make sure to back up any important information. To perform a factory reset, go to Settings > System > About > Reset > Factory data reset > Erase everything.

      If the issue persists or if you require additional information or technical support, please feel free to reach out to us at [email protected]. To assist you more effectively, kindly include the following details in your email:

      - Name:
      - Username:
      - Model Number:
      - Description of the Issue:
      - Telephone Number:

      We truly value your feedback and are committed to enhancing our products based on customer insights. Thank you for bringing this to our attention.

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Rated 1 out of 5 stars

    Tried Something New…Don’t work!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv won’t stop turning off while I’m watching. Doesn’t even stay on 20 minutes then takes forever to turn back on. Should’ve stuck with LG. Will be returning TODAY!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Johnny, We're sorry to hear about the power-related issue that you've experienced with the Sony X90L and it had to be returned. This is definitely not the news that we would like to hear. The information on this link provides a variety of steps for various power-related issues: https://www.sony.com/electronics/support/articles/00153674
      And for future reference, we can offer assistance on how to troubleshoot the issue of your Sony product by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can reach out to one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US. who would be glad to help. I hope you consider our Sony products in the future. Thank you for sharing your feedback. -Sam Sony_US

  • Rated 1 out of 5 stars

    BM Review

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Device delivered damaged. Not happy. Dent and static noise from speakers.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BReddy,

      Thank you for choosing and purchasing our XR X90L LED 4K UHD Smart Google TV. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience.

      For further assistance, please email the below information to [email protected]. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90L

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Regards,
      David Sony_US

  • Rated 1 out of 5 stars

    sony tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV brand new and he didn’t even want to turn on disappointed with sony I went back to Samsung TV

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi wile,
      Thank you for your time writing this review. We're sorry to hear that your new X90L TV won't turn on. This doesn't happen often and definitely not the buying experience we want you to have. We do apologize for the inconvenience and hope that you'd still consider our products in your future purchases. Thanks again for shopping Sony. - Kris Sony_US

  • Rated 1 out of 5 stars

    Dont buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Terrible didn’t even last 20 days. Tv itself is great but has no longevity had to return.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bbshopper,
      Thank you for your time writing this review. While we are glad you like the X90L TV, we regret to hear that you returned the unit. It's unfortunate that we did not get the chance to troubleshoot and resolved the problem with the TV. We appreciate you and hope that you will shop Sony again in the future. Thanks again for shopping Sony. - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome tv for the money!!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the 75 inch Sony X90L and coming from a TCL 6 series and a Hisense u8h that both went bad after a little over a year. I finally had enough with these budget TV's and bought the Sony. I set it up turned it on and all I can say is WOW!! For the price the picture and colors on this TV cannot be beat. Could have went with an OLED but after reading about possible burn in issues leaving the TV on I went with this model because of all the great reviews. We stream everything especially Youtube TV and with my past TV's the image was grainy looking on many channels. The Sony brand is known for its color and processing lowbit rate programs right out of the box. I went to old programs like Friends and Seinfeld to see if the picture was any better and it blew me away with the clarity and beautiful colors. Yeah, I am sure the OLED tv's have a better picture but looking at this TV it can't be thousands better. Went on Youtube and looked at some 4k videos and again was absolutely blown away by the picture and the fact there was no judder or delays while panning. I did Google the rtings calibration settings for this tv and they were spot on. Now for sports...We watch a lot of football and this thing is absolutely amazing watching the games. The colors and motion handling blew my Hisense tv's and TCL tv's out of the water. I know I am hyping this TV quite a bit but I have learned from reading and watching reviews and on hand experience that a brand like Sony...Samsung or LG is the way to go when purchasing a tv for quality and reliability. Don't be put off by this TV being LCD full array backlighting because in my opinion its equal to the mini led tv's that are priced higher and the picture is no better. Last thing I will say is get an extended warranty. I didn't get an extended warranty on my TCL and when it went black screen a little after a year TCL told me since it was out of warranty I was out of luck. Really stand behind their tv's!!! Watch the review on Digital Trends about this tv on Youtube and many others and you will easily make the choice for this one! I would recommend this to a friend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gary3266,
      Thank you for sharing an in-depth review of your amazing experience with your new Sony TV. We always strive to deliver the best quality with our product. It's wonderful to hear that you were impressed with the exceptional picture quality, vibrant colors, motionflow, features, and overall performance of the X90L TV. Your satisfaction means a lot t us. We appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality, Price

    Rated 5 out of 5 stars

    Pleasantly surprised!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Vivid colors. Brightness. Contrast. Resolution. All excellent. And for a good price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user302927,
      Thank you so much for taking the time to leave an excellent rating! We're glad to hear that we were able to meet your expectations with your new TV. Your satisfaction means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Just Awesome

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv I own. Just purchased a Samsung 65” 90c Oled and this Sony is superior in every way. I also have a Vizio Quantum P 65”. I’ve had this tv over a year now and it is my first Sony product. The color rendering is unmatched, the processor is lightening fast, the remote is simple but effective. Movies, games, online content, sports, whatever it’s all awesome. So many displays can not get the color of grass right while watching sports. It’s often some weird color of green, too neon or too bright green, feels like you are in the stadium with this Sony. Wishing I had purchased another one instead of the Samsung. Sound is good by itself but I’m running it through home theater. I don’t even know how many tv’s I’ve returned to BB over the years because I’m so picky, this one was instant satisfaction which is good because this thing is huge and heavy, would have been a massive pain to return.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VolVet,
      Thank you for sharing your great experience with us! We're really glad to hear your satisfaction with the exceptional picture and sound quality of your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Sony products and Best Buy’s selection of them THANk YOU so much for continuing to carry this top of the line Brand and stay competitive with your pricing I will always sho Best But first

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MCHammer,

      We’re so happy to hear you’re a fan of our products! Thank you for the loyal support and for choosing Sony for your home entertainment.

      Thanks for choosing Sony.

      Best regards,

      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super Sony

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony 90L has been a wonderful purchase. Everything about the picture is favorable except I wish that the gamma controls went a little further so we could see more detail in the rich black areas or nighttime scenes. I have it set on 3 but I wish there was a 5. Aside from that it’s awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AlexanderS, Thank you for your comment! We’re delighted to hear that you’re enjoying the picture quality of your XR75X90L. We appreciate your feedback about the gamma controls and understand your wish for more precise adjustments in the darker areas or nighttime scenes. Your insights are invaluable to us as we work to enhance our products. We're also thrilled to know that, overall, you find the TV to be fantastic! Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Great TV with amazing picture

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV, the picture quality is the best for the price and the Sony BRAVIA app makes movies look amazing in imax enhanced. The controller could be a bit better on its layout of buttons but not a issue and video games look so real on the TV, I definitely recommend this TV compared to Samsung.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CoreyW, We appreciate your feedback and we are glad that you love your new Sony BRAVIA 4K smart Google TV. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Image Quality Value

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were looking at a variety of TVs and felt the OLED TVs were just too much money. Coming from a vintage 1080P Plasma screen the Sony Bravia XR X90L LED 4K UHD proved to be a huge upgrade and met all our requirements. We purchased the 75" version since our old TV was a 60" and quite honestly, we both felt it looked small. After 2 weeks now of enjoying the Bravia we are extremely satisfied. We did add the Sony 5.1 Receiver which was also on sale and was the icing on the cake. I've always had a surround sound system, and this made it all too easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelN,
      This is definitely a great choice for a TV upgrade! Nice to hear that you are enjoying your Sony products. Your satisfaction means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv for the price

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Atsc 3.00/ better software/ full array/picture very good for price I wouldn’t buy anything under this model i paid 999.00 for 65 inch in2023 this years model is 500 more / but I would buy the five year warranty too much money invested/ best tv out there for the price if you can get it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Goodtv, Congratulations on your recent Sony TV purchase! We're delighted to hear that you're satisfied with your new Sony BRAVIA XR X90L TV. Thank you so much for choosing Sony, and we hope your TV continues to provide excellent entertainment for years to come! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Our Top Pick

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After researching multiple TV's brand options, I found the Sony to be superior in multiple areas. First, the resolution gives the best lifelike images. Second, the audio is amazing. Third, I love the ability to give audio instructions to Google like turn up the volume. This feature is especially helpful when I am in the middle fixing a meal. Third, Bravia XR X90L LED allows quality viewing from many angles in our living room. We have owned this tv for a month and have not had any issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user128248,
      Thank you for sharing your great experience so far with your X90L TV! We really appreciate you love the incredible picture, sound, features and overall performance of your the unit. Your satisfaction is our top priority. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The directions for the physical set up were lacking. At one point, we discovered the directions were the reverse of what we were supposed to do! The tv itself is great. Great picture! Audio is just ok.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, Nancy. We are thrilled to hear that you love the picture quality of your XR75X90L!

      We're truly sorry to hear that the physical setup directions were lacking and that you encountered an issue with reversed steps. This is not the seamless experience we aim to deliver, and we will share this feedback with our product development team to help improve our documentation.

      We also appreciate your comment on the audio. While the TV is designed to provide a high-quality sound experience right out of the box, we know that many of our customers choose to enhance it with a soundbar or home theater system to create a truly immersive experience.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards,
      Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony x90l

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thank goodness for reviews and patience. I was about to buy a different tv. Even though this one is 50% more than it, it's worth it. Picture quality of most tvs these days is great. This one didn't disappoint. My mother in law has the other tv brand. Picture quality is great but the thing spends hours glitching, not going back, home, or off. Until we unplug it and gotta start it back up again. The sony is way better cuz it works

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user378005,
      Excellent choice! We always strive to deliver the best quality and features with our products. Glad to hear your satisfaction with your X90L TV. Thanks for choosing Sony! - Kris Sony_US

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